Northern Europe Audience in Germany
Northern Europe has an estimated audience of 1,752,721 people in Germany. 50.4% are female, 49.6% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Israel, Natural rubber, KLIX (AM).
The average Northern Europe fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Israel, with strongest over-indexing on Progressive rock (2.82× the country average). Demographically, the Northern Europe audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Northern Europe fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.8 |
| Estimated audience size | 1,752,721 |
Audience persona
The typical Northern Europe fan in Germany is balanced, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,716 | 0.81× |
| Bayern | 236,618 | 0.84× |
| Baden-Württemberg | 224,952 | 0.94× |
| Niedersachsen | 146,368 | 0.86× |
| Sachsen | 126,558 | 1.47× |
| Hessen | 116,381 | 0.87× |
| Berlin | 72,953 | 0.93× |
| Sachsen-Anhalt | 68,256 | 1.5× |
| Schleswig-Holstein | 68,178 | 1.08× |
| Rheinland-Pfalz | 67,191 | 0.77× |
| Brandenburg | 53,590 | 0.99× |
| Mecklenburg-Vorpommern | 50,357 | 1.5× |
| Thüringen | 46,757 | 1.05× |
| Hamburg | 36,955 | 0.93× |
| Saarland | 14,303 | 0.66× |
| Bremen | 11,858 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.82× | Music & Radio |
| Artistic inspiration | 1.91× | Arts & Culture |
| Israel | 2.72× | Travel & Leisure |
| Natural rubber | 3.08× | Cars & Mobility |
| KLIX (AM) | 3.24× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.63× | Shopping |
| Esra Erol | 6.52× | Movies & TV |
| Collectable | 1.73× | Kids & Family |
| Urban horticulture | 1.65× | Home & Garden |
| Birthday Gifts | 1.5× | Kids & Family |
| Snow White (Fables) | 1.97× | Literature |
| Minestrone | 2.01× | Food & Beverages |
| Home Delivery | 1.98× | Food & Beverages |
| Keeper (password manager) | 2.9× | Technology & Electronics |
| Nurse education | 1.63× | Kids & Family |
| Video izle | 2.09× | |
| Volvo V60 | 2.8× | Cars & Mobility |
| Coworking | 2.37× | Business & Career |
| Hypertext | 1.67× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Sustainability | BALANCE | 1.66 |
| Pet Ownership | JOY | 1.62 |
| Sports Activity | POWER | 1.56 |
| Design Affinity | PREMIUM | 1.55 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| United Kingdom | 11.4% |
| Sweden | 8.5% |
See Northern Europe audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Northern Europe have in Germany?
Northern Europe has an estimated audience of 1,752,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Northern Europe fans?
50.4% of Northern Europe fans are female, 49.6% are male, with an average age of 43.8 years.
Which brands do Northern Europe fans like most?
Northern Europe fans show strongest brand affinity for Progressive rock (2.82×), Artistic inspiration (1.91×), and Israel (2.72×) over the country average.
Where do Northern Europe fans live in Germany?
Northern Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,716), Bayern (reach 236,618), and Baden-Württemberg (reach 224,952). These three regions account for the largest share of the active audience.
What other brands do Northern Europe fans also like?
Beyond Northern Europe itself, the audience over-indexes on Artistic inspiration (1.91×), Israel (2.72×), Natural rubber (3.08×), and KLIX (AM) (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Northern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.