Rascasse Audience Intelligence

Northern Europe Audience in Germany

A data profile of the people who buy, follow and care about Northern Europe in Germany — modelled from more than twelve digital signal sources. Northern Europe has an estimated audience of 1,752,721 people in Germany.

#2147among Topic in Germany#144in Politics & Society

The average Northern Europe fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include DirecTV, Nature, Holstein Kiel, with strongest over-indexing on DirecTV (19.09× the country average).

Demographically, the Northern Europe audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Northern Europe fan in Germany is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for DirecTV.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Europe profile in Germany.

Audience size
1.8M
in Germany
Gender
50.4%♀
49.6% male
Age
43.8
average years
Country rank
#3834
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Europe fans

50.4% are female, 49.6% are male, average age 43.8.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Northern Europe audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age43.8
Estimated audience size1,752,721
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Northern Europe audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4928%
50+26%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Northern Europe audience comes from Germany.

Worldwide audience distribution share by country for Northern Europe
CountryShare
United States15.1%
United Kingdom11.4%
Sweden8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Europe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Northern Europe fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.41×
02Mecklenburg-Vorpommern~50K1.41×
03Sachsen-Anhalt~60K1.40×
04Schleswig-Holstein~70K1.05×
05Thüringen~50K1.04×
06Bremen~20K1.03×
07Brandenburg~50K0.99×
08Berlin~70K0.94×
09Hamburg~40K0.92×
10Saarland~20K0.92×
11Baden-Württemberg~200K0.91×
12Hessen~100K0.88×
13Bayern~200K0.86×
14Niedersachsen~100K0.85×
15Rheinland-Pfalz~70K0.81×
16Nordrhein-Westfalen~300K0.79×
Fig. 06

Affinity by region

Affinity by region — Northern Europe, Germany
0.79×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Europe audience
#·InterestCategoryAffinity×
01DirecTVMovies & TV19.09×
02FerryTravel & Leisure11.16×
03Crystal CruisesTravel & Leisure10.82×
04Holstein KielSports6.19×
05ScandinaviaTravel & Leisure4.33×
06Arnold SchwarzeneggerMovies & TV4.28×
07FinlandTravel & Leisure3.47×
08Western UnionBusiness & Career3.29×
09Political scienceBusiness & Career2.79×
10SatireLiterature2.76×
11Robert RedfordMovies & TV2.71×
12VacationsTravel & Leisure2.47×
13NatureHome & Garden2.29×
14RyanairTravel & Leisure2.21×
15TattoosFashion & Accessoires2.06×
16DessertsFood & Beverages1.95×
17TagesschauMovies & TV1.94×
18Müller (company)Food & Beverages1.77×
19Netto Marken-DiscountShopping1.63×
20PoliticsPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Europe audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.67×
SpiritualityBALANCE1.56×
PatriotismCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Europe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Family OrientationCONSERVATISM0.87×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Europe have in Germany?

Northern Europe has an estimated audience of 1,752,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Northern Europe fans?

50.4% of Northern Europe fans are female, 49.6% are male, with an average age of 43.8 years.

03

Which brands do Northern Europe fans like most?

Northern Europe fans show strongest brand affinity for DirecTV (19.09×), Nature (2.29×), and Holstein Kiel (6.19×) over the country average.

04

Where do Northern Europe fans live in Germany?

Northern Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Europe fans also like?

Beyond Northern Europe itself, the audience over-indexes on Nature (2.29×), Holstein Kiel (6.19×), Tagesschau (1.94×), and Ferry (11.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Northern Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Northern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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