Arnold Schwarzenegger Audience in Germany
Arnold Schwarzenegger has an estimated audience of 2,227,285 people in Germany. 33.4% are female, 66.6% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tecate, Brian Shaw (strongman), Anime & Cosplay, Tagesschau, Live events.
The average Arnold Schwarzenegger fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tecate, Brian Shaw (strongman), Anime & Cosplay, with strongest over-indexing on Tecate (120.83× the country average). Demographically, the Arnold Schwarzenegger audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Arnold Schwarzenegger fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 33.4 |
| Estimated audience size | 2,227,285 |
Audience persona
The typical Arnold Schwarzenegger fan in Germany is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Tecate.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 567,625 | 1.16× |
| Bayern | 398,058 | 1.11× |
| Baden-Württemberg | 340,087 | 1.12× |
| Niedersachsen | 222,696 | 1.03× |
| Hessen | 180,863 | 1.07× |
| Rheinland-Pfalz | 111,968 | 1× |
| Sachsen | 106,680 | 0.98× |
| Berlin | 105,053 | 1.05× |
| Schleswig-Holstein | 77,269 | 0.97× |
| Brandenburg | 66,747 | 0.97× |
| Sachsen-Anhalt | 54,110 | 0.94× |
| Thüringen | 51,554 | 0.91× |
| Hamburg | 50,210 | 1× |
| Mecklenburg-Vorpommern | 37,174 | 0.87× |
| Saarland | 25,127 | 0.92× |
| Bremen | 17,251 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tecate | 120.83× | Travel & Leisure |
| Brian Shaw (strongman) | 76.36× | Sports |
| Anime & Cosplay | 16.54× | Fashion & Accessoires |
| Tagesschau | 3.91× | Movies & TV |
| Live events | 3.57× | Music & Radio |
| KPop Demon Hunters | 7.46× | Movies & TV |
| Arts and music | 2.93× | Arts & Culture |
| Sports and outdoors | 2.88× | Sports |
| Music | 2.88× | Business & Career |
| Food and drink | 2.74× | Food & Beverages |
| Reading | 2.88× | Literature |
| Outdoor recreation | 2.93× | Sports |
| Consumer electronics | 2.85× | Technology & Electronics |
| Shopping | 2.74× | Shopping |
| Family and relationships | 3.07× | Kids & Family |
| Germany | 2.6× | Travel & Leisure |
| Food | 2.58× | Food & Beverages |
| Clothing | 2.69× | Fashion & Accessoires |
| Design | 2.74× | Home & Garden |
| Online shopping | 2.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.52 |
| Sports Activity | POWER | 1.35 |
| Convenience Orientation | PREMIUM | 1.26 |
| Pet Ownership | JOY | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
| Spirituality | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 6.5% |
| Germany | 6.4% |
See Arnold Schwarzenegger audiences in other countries
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Frequently asked questions
How many fans does Arnold Schwarzenegger have in Germany?
Arnold Schwarzenegger has an estimated audience of 2,227,285 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arnold Schwarzenegger fans?
33.4% of Arnold Schwarzenegger fans are female, 66.6% are male, with an average age of 33.4 years.
Which brands do Arnold Schwarzenegger fans like most?
Arnold Schwarzenegger fans show strongest brand affinity for Tecate (120.83×), Brian Shaw (strongman) (76.36×), and Anime & Cosplay (16.54×) over the country average.
Where do Arnold Schwarzenegger fans live in Germany?
Arnold Schwarzenegger fans in Germany are most concentrated in Nordrhein-Westfalen (reach 567,625), Bayern (reach 398,058), and Baden-Württemberg (reach 340,087). These three regions account for the largest share of the active audience.
What other brands do Arnold Schwarzenegger fans also like?
Beyond Arnold Schwarzenegger itself, the audience over-indexes on Brian Shaw (strongman) (76.36×), Anime & Cosplay (16.54×), Tagesschau (3.91×), and Live events (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arnold Schwarzenegger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.