Rascasse Audience Intelligence

Arnold Schwarzenegger Audience in Germany

A data profile of the people who buy, follow and care about Arnold Schwarzenegger in Germany — modelled from more than twelve digital signal sources. Arnold Schwarzenegger has an estimated audience of 2,132,582 people in Germany.

#58among Actor Actress or TV Star in Germany#245among Person in Germany#257in Movies & TV

The average Arnold Schwarzenegger fan in Germany is 33.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tecate, Brian Shaw (strongman), Anime & Cosplay, with strongest over-indexing on Tecate (120.83× the country average).

Demographically, the Arnold Schwarzenegger audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Arnold Schwarzenegger fan in Germany is more male, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Tecate.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arnold Schwarzenegger profile in Germany.

Audience size
2.1M
in Germany
Gender
33.4%♀
66.6% male
Age
33.4
average years
Country rank
#3136
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arnold Schwarzenegger fans

33.4% are female, 66.6% are male, average age 33.4.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Arnold Schwarzenegger audience in Germany
MetricValue
Female33.4%
Male66.6%
Average age33.4
Estimated audience size2,132,582
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Arnold Schwarzenegger audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3921%
40-4917%
50+7%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Arnold Schwarzenegger audience comes from Germany.

Worldwide audience distribution share by country for Arnold Schwarzenegger
CountryShare
United States31.0%
Brazil6.7%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arnold Schwarzenegger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Arnold Schwarzenegger fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.11×
02Bayern~400K1.09×
03Baden-Württemberg~300K1.08×
04Hessen~200K1.05×
05Niedersachsen~200K1.01×
06Rheinland-Pfalz~100K1.01×
07Berlin~100K1.01×
08Brandenburg~70K0.99×
09Saarland~30K0.99×
10Sachsen~100K0.98×
11Sachsen-Anhalt~60K0.98×
12Hamburg~50K0.97×
13Schleswig-Holstein~80K0.96×
14Thüringen~50K0.95×
15Mecklenburg-Vorpommern~40K0.92×
16Bremen~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Arnold Schwarzenegger, Germany
0.92×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arnold Schwarzenegger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arnold Schwarzenegger audience
#·InterestCategoryAffinity×
01TecateTravel & Leisure120.83×
02Brian Shaw (strongman)Sports76.36×
03Anime & CosplayFashion & Accessoires16.54×
04KPop Demon HuntersMovies & TV7.46×
05TagesschauMovies & TV3.91×
06Live eventsMusic & Radio3.57×
07Family and relationshipsKids & Family3.07×
08Arts and musicArts & Culture2.93×
09Outdoor recreationSports2.93×
10Sports and outdoorsSports2.88×
11MusicBusiness & Career2.88×
12ReadingLiterature2.88×
13Consumer electronicsTechnology & Electronics2.85×
14Online shoppingShopping2.75×
15Food and drinkFood & Beverages2.74×
16ShoppingShopping2.74×
17DesignHome & Garden2.74×
18ClothingFashion & Accessoires2.69×
19GermanyTravel & Leisure2.60×
20FoodFood & Beverages2.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arnold Schwarzenegger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arnold Schwarzenegger audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.83×
Family OrientationCONSERVATISM1.72×
MindfulnessBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arnold Schwarzenegger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.44×
DIY MentalityTHRILL0.57×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arnold Schwarzenegger have in Germany?

Arnold Schwarzenegger has an estimated audience of 2,132,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Arnold Schwarzenegger fans?

33.4% of Arnold Schwarzenegger fans are female, 66.6% are male, with an average age of 33.4 years.

03

Which brands do Arnold Schwarzenegger fans like most?

Arnold Schwarzenegger fans show strongest brand affinity for Tecate (120.83×), Brian Shaw (strongman) (76.36×), and Anime & Cosplay (16.54×) over the country average.

04

Where do Arnold Schwarzenegger fans live in Germany?

Arnold Schwarzenegger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Arnold Schwarzenegger fans also like?

Beyond Arnold Schwarzenegger itself, the audience over-indexes on Brian Shaw (strongman) (76.36×), Anime & Cosplay (16.54×), Live events (3.57×), and KPop Demon Hunters (7.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Arnold Schwarzenegger audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Arnold Schwarzenegger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →