Rascasse Audience Intelligence

Arnold Schwarzenegger Audience in United States

A data profile of the people who buy, follow and care about Arnold Schwarzenegger in United States — modelled from more than twelve digital signal sources. Arnold Schwarzenegger has an estimated audience of 10,640,562 people in United States.

#46among Actor Actress or TV Star in United States#167among Person in United States#242in Movies & TV

The average Arnold Schwarzenegger fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Peter Thiel, Lindsey Graham, with strongest over-indexing on Mitch McConnell (9.53× the country average).

Demographically, the Arnold Schwarzenegger audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arnold Schwarzenegger fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arnold Schwarzenegger profile in United States.

Audience size
10.6M
in United States
Gender
43.6%♀
56.4% male
Age
43.1
average years
Country rank
#3365
Person in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arnold Schwarzenegger fans

43.6% are female, 56.4% are male, average age 43.1.

Fig. 02

Gender split

43.6%
Female
56.4%
Male
Demographic split for Arnold Schwarzenegger audience in United States
MetricValue
Female43.6%
Male56.4%
Average age43.1
Estimated audience size10,640,562
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Arnold Schwarzenegger audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3915%
40-4920%
50+34%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Arnold Schwarzenegger audience comes from United States.

Worldwide audience distribution share by country for Arnold Schwarzenegger
CountryShare
United States31.0%
Brazil6.7%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arnold Schwarzenegger audience in United States is strongest.

Fig. 05

Top regions by affinity

Arnold Schwarzenegger fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.31×
02Idaho~70K1.23×
03California~1.5M1.21×
04Alaska~30K1.18×
05Utah~100K1.14×
06Oklahoma~100K1.11×
07Nevada~100K1.10×
08Alabama~200K1.09×
09Texas~1M1.08×
10Washington~200K1.08×
11Oregon~100K1.08×
12New Mexico~60K1.08×
13Florida~800K1.05×
14Kentucky~100K1.05×
15New Jersey~300K1.03×
16Tennessee~200K1.03×
17Indiana~200K1.03×
18Arkansas~90K1.03×
19Ohio~300K1.02×
20Missouri~200K1.02×
21Connecticut~100K1.02×
22Kansas~90K1.02×
23New York~600K1.01×
24Michigan~300K1.01×
25Pennsylvania~400K0.99×
26Illinois~400K0.98×
27Colorado~200K0.98×
28New Hampshire~40K0.98×
29Iowa~90K0.97×
30Nebraska~50K0.97×
31West Virginia~50K0.97×
32Massachusetts~200K0.96×
33Wisconsin~200K0.96×
34Hawaii~50K0.96×
35Virginia~300K0.95×
36Montana~30K0.95×
37Rhode Island~30K0.94×
38North Dakota~20K0.94×
39North Carolina~300K0.93×
40Minnesota~100K0.93×
41Maine~40K0.93×
42Georgia~300K0.92×
43South Carolina~200K0.92×
44Louisiana~100K0.92×
45Mississippi~80K0.91×
46Maryland~200K0.90×
47South Dakota~20K0.87×
48Delaware~30K0.84×
49Washington, District of Columbia~30K0.79×
50Vermont~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Arnold Schwarzenegger, United States
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arnold Schwarzenegger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arnold Schwarzenegger audience
#·InterestCategoryAffinity×
01Peter ThielBusiness & Career30.17×
02Leighton MeesterMovies & TV22.29×
03Tim ScottPolitics & Society12.95×
04John ThunePolitics & Society12.77×
05Theodore RooseveltPolitics & Society12.06×
06MormonismPolitics & Society10.05×
07Mitch McConnellPolitics & Society9.53×
08Global warmingPolitics & Society7.19×
09NebraskaTravel & Leisure7.08×
10Lindsey GrahamPolitics & Society6.95×
11WyomingTravel & Leisure6.92×
12Adam SchiffPolitics & Society6.63×
13Susan CollinsPolitics & Society6.53×
14Candace OwensLiterature5.59×
15Joe BidenPolitics & Society4.37×
16LibertarianismPolitics & Society3.87×
17Google NewsNews3.62×
18Nancy MacePolitics & Society3.51×
19Melania TrumpPolitics & Society3.16×
20PeacemakerMovies & TV2.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arnold Schwarzenegger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arnold Schwarzenegger audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
SpiritualityBALANCE1.17×
MindfulnessBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arnold Schwarzenegger audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.65×
Urban LifestyleOPEN0.70×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arnold Schwarzenegger have in United States?

Arnold Schwarzenegger has an estimated audience of 10,640,562 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arnold Schwarzenegger fans?

43.6% of Arnold Schwarzenegger fans are female, 56.4% are male, with an average age of 43.1 years.

03

Which brands do Arnold Schwarzenegger fans like most?

Arnold Schwarzenegger fans show strongest brand affinity for Mitch McConnell (9.53×), Peter Thiel (30.17×), and Lindsey Graham (6.95×) over the country average.

04

Where do Arnold Schwarzenegger fans live in United States?

Arnold Schwarzenegger fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Arnold Schwarzenegger fans also like?

Beyond Arnold Schwarzenegger itself, the audience over-indexes on Peter Thiel (30.17×), Lindsey Graham (6.95×), Leighton Meester (22.29×), and John Thune (12.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Arnold Schwarzenegger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arnold Schwarzenegger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →