Arnold Schwarzenegger Audience in United States

Arnold Schwarzenegger logo

Arnold Schwarzenegger has an estimated audience of 10,980,027 people in United States. 43.6% are female, 56.4% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Peter Thiel, Leighton Meester, Wyoming, Nebraska, Theodore Roosevelt.

The average Arnold Schwarzenegger fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Peter Thiel, Leighton Meester, Wyoming, with strongest over-indexing on Peter Thiel (30.17× the country average). Demographically, the Arnold Schwarzenegger audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Arnold Schwarzenegger fans

Demographic split for Arnold Schwarzenegger audience in United States
MetricValue
Female43.6%
Male56.4%
Average age43.1
Estimated audience size10,980,027

Audience persona

The typical Arnold Schwarzenegger fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Peter Thiel.

Top regions in United States

Top regions ranked by reach for Arnold Schwarzenegger in United States
RegionReachAffinity
California1,505,5371.25×
Texas1,072,2871.14×
Florida814,8481.1×
New York663,5511.08×
Illinois382,7551.05×
Pennsylvania374,5711.01×
Ohio351,7931.04×
Arizona318,8321.42×
North Carolina318,4790.96×
Georgia315,8960.93×
New Jersey297,9351.07×
Michigan291,7361.02×
Virginia263,0210.98×
Washington250,4921.14×
Tennessee232,3231.05×
Massachusetts215,3181×
Indiana211,3401.05×
Missouri181,8221.03×
Alabama177,3851.16×
Colorado174,9901.01×
Maryland172,4650.91×
Wisconsin158,5050.96×
South Carolina151,9660.92×
Minnesota148,3270.94×
Kentucky142,6171.04×
Oregon137,0751.09×
Oklahoma134,0601.1×
Louisiana129,3850.91×
Nevada120,0891.13×
Connecticut115,0861.05×
Utah110,6371.13×
Kansas90,3481.04×
Arkansas88,6130.98×
Iowa85,9130.95×
Mississippi79,8360.88×
Idaho65,1781.18×
New Mexico56,0041.02×
Nebraska51,2270.93×
West Virginia44,3150.87×
Hawaii44,2100.94×
New Hampshire41,5590.96×
Maine35,5570.9×
Rhode Island31,4120.9×
Montana27,1960.89×
Washington, District of Columbia26,7360.81×
Alaska25,5691.09×
Delaware23,5380.78×
South Dakota20,3400.8×
North Dakota19,1980.85×
Vermont14,1490.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arnold Schwarzenegger audience
BrandAffinityCategory
Peter Thiel30.17×Business & Career
Leighton Meester22.29×Movies & TV
Wyoming6.92×Travel & Leisure
Nebraska7.08×Travel & Leisure
Theodore Roosevelt12.06×Politics & Society
Mormonism10.05×Politics & Society
Candace Owens5.59×Literature
Global warming7.19×Politics & Society
Google News3.62×News
Libertarianism3.87×Politics & Society
Batman2.73×Movies & TV
Peacemaker2.08×Movies & TV
Bill Maher8.42×Movies & TV
Real Time with Bill Maher11.42×Movies & TV
Lee Haney34×Sports
Maine5.04×Travel & Leisure
Richard Nixon9.83×Politics & Society
CNN1.82×Movies & TV
American Airlines2.05×Travel & Leisure
Opinion poll4.61×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arnold Schwarzenegger audience
TraitClusterScore
PatriotismCONSERVATISM1.56
Risk AppetiteTHRILL1.27
Need for SecurityCONSERVATISM1.12
TraditionCONSERVATISM1.11
IndividualismJOY1.06
SpiritualityBALANCE1.03

Worldwide distribution

Worldwide audience distribution share by country for Arnold Schwarzenegger
CountryShare
United States31.5%
Brazil6.5%
Germany6.4%

See Arnold Schwarzenegger audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Arnold Schwarzenegger have in United States?

Arnold Schwarzenegger has an estimated audience of 10,980,027 people in United States, concentrated in California and Texas.

What is the gender split and age of Arnold Schwarzenegger fans?

43.6% of Arnold Schwarzenegger fans are female, 56.4% are male, with an average age of 43.1 years.

Which brands do Arnold Schwarzenegger fans like most?

Arnold Schwarzenegger fans show strongest brand affinity for Peter Thiel (30.17×), Leighton Meester (22.29×), and Wyoming (6.92×) over the country average.

Where do Arnold Schwarzenegger fans live in United States?

Arnold Schwarzenegger fans in United States are most concentrated in California (reach 1,505,537), Texas (reach 1,072,287), and Florida (reach 814,848). These three regions account for the largest share of the active audience.

What other brands do Arnold Schwarzenegger fans also like?

Beyond Arnold Schwarzenegger itself, the audience over-indexes on Leighton Meester (22.29×), Wyoming (6.92×), Nebraska (7.08×), and Theodore Roosevelt (12.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arnold Schwarzenegger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.