Rascasse Audience Intelligence

Wyoming Audience in United States

A data profile of the people who buy, follow and care about Wyoming in United States — modelled from more than twelve digital signal sources. Wyoming has an estimated audience of 11,454,918 people in United States.

#58among Region in United States#181among POI in United States#275in Travel & Leisure

The average Wyoming fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arnold Schwarzenegger, American Airlines, Pinterest, with strongest over-indexing on Arnold Schwarzenegger (6.92× the country average).

Demographically, the Wyoming audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wyoming fan in United States is balanced, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Arnold Schwarzenegger.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wyoming profile in United States.

Audience size
11.5M
in United States
Gender
47.8%♀
52.2% male
Age
45.9
average years
Country rank
#3125
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wyoming fans

47.8% are female, 52.2% are male, average age 45.9.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Wyoming audience in United States
MetricValue
Female47.8%
Male52.2%
Average age45.9
Estimated audience size11,454,918
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Wyoming audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Wyoming audience comes from United States.

Worldwide audience distribution share by country for Wyoming
CountryShare
United States77.1%
Canada3.1%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wyoming audience in United States is strongest.

Fig. 05

Top regions by affinity

Wyoming fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K14.22×
02Montana~50K1.50×
03South Dakota~40K1.42×
04Colorado~200K1.31×
05Minnesota~200K1.21×
06Utah~100K1.21×
07Idaho~60K1.11×
08Alaska~20K1.00×
09North Dakota~20K1.00×
10Nebraska~60K0.98×
11Arizona~200K0.87×
12Iowa~80K0.83×
13Oregon~100K0.80×
14Washington~200K0.78×
15New Mexico~40K0.78×
16Michigan~200K0.76×
17Nevada~80K0.75×
18Kansas~70K0.75×
19Texas~700K0.70×
20Oklahoma~90K0.70×
21California~800K0.66×
22Florida~500K0.66×
23Missouri~100K0.66×
24Wisconsin~100K0.66×
25Illinois~200K0.65×
26Alabama~100K0.64×
27Arkansas~60K0.64×
28Tennessee~100K0.62×
29Louisiana~90K0.62×
30Kentucky~90K0.62×
31Georgia~200K0.61×
32Ohio~200K0.61×
33North Carolina~200K0.60×
34Virginia~200K0.60×
35Indiana~100K0.60×
36Hawaii~30K0.60×
37Rhode Island~20K0.59×
38Delaware~20K0.59×
39Pennsylvania~200K0.58×
40Mississippi~60K0.58×
41West Virginia~30K0.58×
42New Hampshire~30K0.58×
43Maine~20K0.58×
44Washington, District of Columbia~20K0.57×
45Massachusetts~100K0.56×
46New York~400K0.55×
47Connecticut~60K0.55×
48New Jersey~200K0.54×
49Maryland~100K0.54×
50South Carolina~90K0.54×
Fig. 06

Affinity by region

Affinity by region — Wyoming, United States
0.54×1.00×14.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wyoming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wyoming audience
#·InterestCategoryAffinity×
01Arnold SchwarzeneggerMovies & TV6.92×
02Kentucky DerbySports6.92×
03Weather forecastingHome & Garden3.33×
04United Parcel ServiceBusiness & Career2.66×
05Renewable energyBusiness & Career2.52×
06FedExBusiness & Career2.49×
07National parkTravel & Leisure2.48×
08Solar energyHome & Garden2.41×
09Real propertyHome & Garden2.25×
10American AirlinesTravel & Leisure2.19×
11Nonprofit organizationPolitics & Society2.05×
12PinterestInternet & Social Media1.86×
13Home AppliancesHome & Garden1.80×
14LivestockPets & Animals1.66×
15Home improvementHome & Garden1.63×
16RedditInternet & Social Media1.60×
17NatureHome & Garden1.56×
18Documentary moviesMovies & TV1.55×
19EBayShopping1.54×
20BarbecueFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wyoming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wyoming audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Community OrientationOPEN1.71×
TravellingTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wyoming audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.92×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wyoming have in United States?

Wyoming has an estimated audience of 11,454,918 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wyoming fans?

47.8% of Wyoming fans are female, 52.2% are male, with an average age of 45.9 years.

03

Which brands do Wyoming fans like most?

Wyoming fans show strongest brand affinity for Arnold Schwarzenegger (6.92×), American Airlines (2.19×), and Pinterest (1.86×) over the country average.

04

Where do Wyoming fans live in United States?

Wyoming fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Wyoming fans also like?

Beyond Wyoming itself, the audience over-indexes on American Airlines (2.19×), Pinterest (1.86×), Home improvement (1.63×), and United Parcel Service (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Wyoming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wyoming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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