Home Appliances Audience in United States

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Home Appliances has an estimated audience of 58,196,670 people in United States. 55.7% are female, 44.3% are male, average age 44.7. Top regions: California, Texas, Ohio. Top brand affinities: Lowe's, Menards, Kitchenware, U.S. state, Hobby Lobby.

The average Home Appliances fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Ohio. Top brand affinities include Lowe's, Menards, Kitchenware, with strongest over-indexing on Lowe's (2.07× the country average). Demographically, the Home Appliances audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Appliances fans

Demographic split for Home Appliances audience in United States
MetricValue
Female55.7%
Male44.3%
Average age44.7
Estimated audience size58,196,670

Audience persona

The typical Home Appliances fan in United States is more female, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Lowe's.

Top regions in United States

Top regions ranked by reach for Home Appliances in United States
RegionReachAffinity
California6,648,3401.04×
Texas4,551,7280.91×
Ohio4,195,4112.34×
Florida4,032,3761.02×
New York3,191,1100.98×
Illinois2,260,7891.17×
Pennsylvania2,135,1521.09×
Michigan1,935,8851.27×
North Carolina1,663,3070.95×
Georgia1,658,7850.93×
Indiana1,633,2501.54×
Virginia1,406,7990.99×
New Jersey1,350,7280.91×
Washington1,325,1411.14×
Tennessee1,167,7841×
Arizona1,062,8370.89×
Missouri1,031,9021.1×
Wisconsin911,0831.04×
Massachusetts904,9930.79×
South Carolina884,0381.01×
Maryland862,3790.86×
Iowa845,1741.76×
Colorado813,4310.89×
Oklahoma746,3671.15×
Minnesota743,9240.89×
Alabama715,2210.88×
Kentucky714,9220.98×
Louisiana707,1610.94×
Kansas633,6851.38×
Oregon614,9930.92×
Arkansas500,4891.04×
Nevada494,9890.88×
Mississippi481,7961×
Connecticut423,8470.73×
Utah366,7920.7×
New Mexico331,0641.13×
Idaho303,1661.04×
Nebraska268,2790.92×
West Virginia258,8500.96×
New Hampshire235,8241.03×
Maine200,8050.96×
Hawaii185,6450.74×
Montana170,2581.05×
Delaware134,9520.84×
Rhode Island130,6020.71×
South Dakota119,2620.89×
Washington, District of Columbia103,9360.59×
North Dakota102,0470.85×
Wyoming76,6080.89×
Alaska73,5030.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Appliances audience
BrandAffinityCategory
Lowe's2.07×Shopping
Menards2.71×Home & Garden
Kitchenware2.9×Home & Garden
U.S. state1.6×Travel & Leisure
Hobby Lobby1.77×Home & Garden
Home repair2.1×Home & Garden
Kitchen stove2.53×Home & Garden
Refrigerator2.22×Home & Garden
Yahoo!奇摩名人娛樂1.84×Internet & Social Media
AutoZone1.64×Cars & Mobility
Google Drive1.67×Technology & Electronics
Dollar General1.54×Shopping
Aldi1.56×Shopping
LabCorp2.35×Health
Best Buy1.55×Shopping
Ace Hardware2.08×Home & Garden
Bathroom1.86×Home & Garden
Wells Fargo1.51×Business & Career
Power tool2.15×Home & Garden
Household1.74×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Appliances audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Price SensitivityPREMIUM1.29
ExtroversionTHRILL1.25
DIY MentalityTHRILL1.25
Convenience OrientationPREMIUM1.25
Quality AwarenessPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Home Appliances
CountryShare
United States17.6%
Brazil4.9%
Italy4.6%

See Home Appliances audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home Appliances have in United States?

Home Appliances has an estimated audience of 58,196,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Appliances fans?

55.7% of Home Appliances fans are female, 44.3% are male, with an average age of 44.7 years.

Which brands do Home Appliances fans like most?

Home Appliances fans show strongest brand affinity for Lowe's (2.07×), Menards (2.71×), and Kitchenware (2.9×) over the country average.

Where do Home Appliances fans live in United States?

Home Appliances fans in United States are most concentrated in California (reach 6,648,340), Texas (reach 4,551,728), and Ohio (reach 4,195,411). These three regions account for the largest share of the active audience.

What other brands do Home Appliances fans also like?

Beyond Home Appliances itself, the audience over-indexes on Menards (2.71×), Kitchenware (2.9×), U.S. state (1.6×), and Hobby Lobby (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.