Rascasse Audience Intelligence

Home Appliances Audience in United States

A data profile of the people who buy, follow and care about Home Appliances in United States — modelled from more than twelve digital signal sources. Home Appliances has an estimated audience of 58,196,670 people in United States.

#234among Topic in United States#18in Home & Garden

The average Home Appliances fan in United States is 44.7 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Menards, Kitchenware, U.S. state, with strongest over-indexing on Menards (2.71× the country average).

Demographically, the Home Appliances audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Appliances fan in United States is more female, around 44.7 years old, with strong Quality Awareness tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Appliances profile in United States.

Audience size
58.2M
in United States
Gender
55.7%♀
44.3% male
Age
44.7
average years
Country rank
#314
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Appliances fans

55.7% are female, 44.3% are male, average age 44.7.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Home Appliances audience in United States
MetricValue
Female55.7%
Male44.3%
Average age44.7
Estimated audience size58,196,670
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Home Appliances audience in United States
Age bracketShare%
16-198%
20-2916%
30-3920%
40-4925%
50+32%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Home Appliances audience comes from United States.

Worldwide audience distribution share by country for Home Appliances
CountryShare
United States17.6%
Brazil4.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Appliances audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Appliances fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~7.5M4.27×
02Arizona~3M2.37×
03Iowa~800K1.76×
04Indiana~1.5M1.46×
05New Mexico~400K1.25×
06Kansas~600K1.23×
07Michigan~2M1.22×
08Washington~1.5M1.15×
09New York~3.5M1.14×
10Utah~600K1.14×
11Illinois~2M1.08×
12Oklahoma~700K1.06×
13California~7M1.05×
14Arkansas~500K1.04×
15Tennessee~1M1.01×
16Idaho~300K1.01×
17Missouri~900K0.99×
18Mississippi~500K0.99×
19Montana~200K0.99×
20Pennsylvania~2M0.98×
21Louisiana~700K0.97×
22New Hampshire~200K0.97×
23Wisconsin~800K0.95×
24West Virginia~300K0.95×
25Oregon~600K0.94×
26South Dakota~100K0.94×
27Florida~3.5M0.93×
28South Carolina~800K0.93×
29Kentucky~700K0.93×
30Maine~200K0.93×
31North Dakota~100K0.93×
32Virginia~1.5M0.92×
33Nebraska~300K0.91×
34New Jersey~1.5M0.89×
35Delaware~100K0.89×
36Alabama~700K0.88×
37Alaska~100K0.88×
38Vermont~90K0.88×
39Georgia~1.5M0.86×
40North Carolina~1.5M0.86×
41Nevada~500K0.86×
42Hawaii~200K0.86×
43Minnesota~700K0.85×
44Texas~4M0.84×
45Maryland~800K0.83×
46Colorado~800K0.83×
47Rhode Island~200K0.83×
48Connecticut~500K0.78×
49Washington, District of Columbia~100K0.77×
50Massachusetts~900K0.76×
Fig. 06

Affinity by region

Affinity by region — Home Appliances, United States
0.76×1.00×4.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Appliances audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Appliances audience
#·InterestCategoryAffinity×
01KitchenwareHome & Garden2.90×
02MenardsHome & Garden2.71×
03Kitchen stoveHome & Garden2.53×
04LabCorpHealth2.35×
05RefrigeratorHome & Garden2.22×
06Power toolHome & Garden2.15×
07Home repairHome & Garden2.10×
08Ace HardwareHome & Garden2.08×
09Nancy MacePolitics & Society1.97×
10BathroomHome & Garden1.86×
11Sam's ClubShopping1.81×
12Hobby LobbyHome & Garden1.77×
13Google DriveTechnology & Electronics1.67×
14AutoZoneCars & Mobility1.64×
15U.S. stateTravel & Leisure1.60×
16AldiShopping1.56×
17Best BuyShopping1.55×
18Dollar GeneralShopping1.54×
19Lindsey GrahamPolitics & Society1.53×
20Wells FargoBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Appliances audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Appliances audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
DIY MentalityTHRILL1.60×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Appliances audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Early Adopter MentalityPOWER0.77×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Appliances have in United States?

Home Appliances has an estimated audience of 58,196,670 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Home Appliances fans?

55.7% of Home Appliances fans are female, 44.3% are male, with an average age of 44.7 years.

03

Which brands do Home Appliances fans like most?

Home Appliances fans show strongest brand affinity for Menards (2.71×), Kitchenware (2.9×), and U.S. state (1.6×) over the country average.

04

Where do Home Appliances fans live in United States?

Home Appliances fans in United States are most concentrated in Ohio (reach ~7.5M), California (reach ~7M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Home Appliances fans also like?

Beyond Home Appliances itself, the audience over-indexes on Kitchenware (2.9×), U.S. state (1.6×), Sam's Club (1.81×), and Hobby Lobby (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home Appliances audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Appliances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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