Kitchen stove Audience in United States

Kitchen stove has an estimated audience of 29,744,054 people in United States. 62.3% are female, 37.7% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Kitchenware, MSN, Staples (Canada), Microwave oven, Great Clips.

The average Kitchen stove fan in United States is 46.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kitchenware, MSN, Staples (Canada), with strongest over-indexing on Kitchenware (7.54× the country average). Demographically, the Kitchen stove audience skews more female with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Kitchen stove fans

Demographic split for Kitchen stove audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.3
Estimated audience size29,744,054

Audience persona

The typical Kitchen stove fan in United States is more female, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchenware.

Top regions in United States

Top regions ranked by reach for Kitchen stove in United States
RegionReachAffinity
California3,724,7681.14×
Texas2,184,1460.85×
New York2,063,4081.24×
Florida1,951,9230.97×
Illinois972,7200.98×
Pennsylvania914,3500.91×
North Carolina850,1900.95×
Georgia804,6710.88×
New Jersey766,2051.01×
Ohio711,0030.78×
Washington693,3661.16×
Virginia686,4950.95×
Michigan685,2760.88×
Nevada670,8602.33×
Tennessee638,5421.07×
Oregon557,8791.64×
Massachusetts540,5010.92×
Kentucky528,1401.42×
Missouri500,2071.04×
Indiana478,1060.88×
Arizona449,9450.74×
Maryland442,6610.87×
South Carolina419,0670.94×
Wisconsin390,4150.87×
Minnesota383,1300.9×
Alabama348,3840.84×
Oklahoma341,8621.04×
Colorado330,5650.71×
Connecticut286,0400.96×
Louisiana284,7690.74×
Arkansas264,2081.08×
Iowa221,9140.91×
Mississippi219,6200.9×
Utah216,4810.81×
Kansas198,8660.85×
Idaho198,8201.33×
West Virginia188,8611.36×
Maine168,1941.58×
New Mexico139,4580.93×
New Hampshire124,4911.06×
Nebraska112,7620.76×
Hawaii99,9620.78×
Montana85,4341.04×
Rhode Island81,1430.86×
Vermont79,8081.53×
Alaska56,5410.89×
South Dakota55,1360.8×
Washington, District of Columbia50,5240.57×
North Dakota47,3690.78×
Wyoming45,8331.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kitchen stove audience
BrandAffinityCategory
Kitchenware7.54×Home & Garden
MSN4.61×News
Staples (Canada)4.94×Business & Career
Microwave oven5.1×Home & Garden
Great Clips4.55×Beauty & Wellness
Dishwasher6.83×Home & Garden
Home Appliances2.75×Home & Garden
Lowe's2.31×Shopping
Hobby Lobby2.46×Home & Garden
Countertop3.84×Home & Garden
Renovation2.71×Home & Garden
Cabinetry3.21×Home & Garden
Google Flights3.2×Travel & Leisure
Planet Fitness2.16×Sports
Diaper bag3.59×Kids & Family
Wedding dress3.66×Fashion & Accessoires
Aldi2.03×Shopping
Kitchen1.72×Home & Garden
Best Buy1.9×Shopping
Catherine O'Hara3.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kitchen stove audience
TraitClusterScore
DIY MentalityTHRILL1.73
Quality AwarenessPREMIUM1.73
IndulgenceJOY1.48
Price SensitivityPREMIUM1.47
Convenience OrientationPREMIUM1.42
Family OrientationCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Kitchen stove
CountryShare
United States26.3%
United Kingdom6.8%
Brazil5.6%

See Kitchen stove audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Kitchen stove have in United States?

Kitchen stove has an estimated audience of 29,744,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Kitchen stove fans?

62.3% of Kitchen stove fans are female, 37.7% are male, with an average age of 46.3 years.

Which brands do Kitchen stove fans like most?

Kitchen stove fans show strongest brand affinity for Kitchenware (7.54×), MSN (4.61×), and Staples (Canada) (4.94×) over the country average.

Where do Kitchen stove fans live in United States?

Kitchen stove fans in United States are most concentrated in California (reach 3,724,768), Texas (reach 2,184,146), and New York (reach 2,063,408). These three regions account for the largest share of the active audience.

What other brands do Kitchen stove fans also like?

Beyond Kitchen stove itself, the audience over-indexes on MSN (4.61×), Staples (Canada) (4.94×), Microwave oven (5.1×), and Great Clips (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kitchen stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.