Rascasse Audience Intelligence

Dishwasher Audience in United States

A data profile of the people who buy, follow and care about Dishwasher in United States — modelled from more than twelve digital signal sources. Dishwasher has an estimated audience of 10,693,650 people in United States.

#2159among Topic in United States#238in Home & Garden

The average Dishwasher fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen stove, Microwave oven, Stove, with strongest over-indexing on Kitchen stove (5.94× the country average).

Demographically, the Dishwasher audience skews more female with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dishwasher fan in United States is more female, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchen stove.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dishwasher profile in United States.

Audience size
10.7M
in United States
Gender
59.6%♀
40.4% male
Age
46.0
average years
Country rank
#3348
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dishwasher fans

59.6% are female, 40.4% are male, average age 46.0.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Dishwasher audience in United States
MetricValue
Female59.6%
Male40.4%
Average age46.0
Estimated audience size10,693,650
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Dishwasher audience in United States
Age bracketShare%
16-197%
20-2913%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Dishwasher audience comes from United States.

Worldwide audience distribution share by country for Dishwasher
CountryShare
United States20.1%
Italy5.2%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dishwasher audience in United States is strongest.

Fig. 05

Top regions by affinity

Dishwasher fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K1.29×
02West Virginia~60K1.24×
03Missouri~200K1.23×
04Michigan~300K1.22×
05Oklahoma~100K1.22×
06Louisiana~200K1.20×
07Kansas~100K1.20×
08Alabama~200K1.19×
09Indiana~200K1.18×
10Kentucky~200K1.18×
11Iowa~100K1.16×
12Ohio~400K1.15×
13Mississippi~100K1.15×
14Tennessee~200K1.10×
15Wyoming~20K1.10×
16Wisconsin~200K1.07×
17Idaho~60K1.06×
18Minnesota~200K1.05×
19North Dakota~20K1.04×
20Pennsylvania~400K1.03×
21South Carolina~200K1.03×
22Georgia~300K1.02×
23Nebraska~50K1.02×
24Montana~30K1.02×
25South Dakota~30K1.02×
26Utah~100K1.01×
27Maine~40K1.01×
28New Hampshire~40K0.98×
29Vermont~20K0.98×
30Florida~700K0.97×
31Illinois~300K0.96×
32Connecticut~100K0.96×
33Texas~900K0.94×
34Washington~200K0.94×
35New Jersey~300K0.93×
36Colorado~200K0.93×
37Oregon~100K0.93×
38North Carolina~300K0.92×
39Virginia~200K0.92×
40Massachusetts~200K0.92×
41New Mexico~50K0.90×
42Rhode Island~30K0.89×
43Maryland~200K0.88×
44Delaware~30K0.86×
45Arizona~200K0.85×
46New York~500K0.82×
47California~1M0.81×
48Nevada~80K0.81×
49Washington, District of Columbia~20K0.57×
50Hawaii~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Dishwasher, United States
0.54×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dishwasher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dishwasher audience
#·InterestCategoryAffinity×
01Convection ovenHome & Garden12.89×
02Major applianceHome & Garden9.35×
03FrigidaireHome & Garden9.34×
04MicrowaveHome & Garden7.40×
05Non-stick surfaceHome & Garden7.18×
06CitizenMusic & Radio7.10×
07Food preservationFood & Beverages6.28×
08Kitchen stoveHome & Garden5.94×
09RefrigerationHome & Garden5.13×
10Microwave ovenHome & Garden4.95×
11Kitchen utensilHome & Garden4.57×
12StoveHome & Garden4.26×
13KitchenwareHome & Garden3.98×
14Washing machineHome & Garden3.78×
15RefrigeratorHome & Garden3.67×
16CleaningHome & Garden3.45×
17Home repairHome & Garden2.88×
18BathroomHome & Garden2.17×
19Home AppliancesHome & Garden2.12×
20KitchenHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dishwasher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dishwasher audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.42×
Price SensitivityPREMIUM1.42×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dishwasher audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
PatriotismCONSERVATISM0.73×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dishwasher have in United States?

Dishwasher has an estimated audience of 10,693,650 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dishwasher fans?

59.6% of Dishwasher fans are female, 40.4% are male, with an average age of 46.0 years.

03

Which brands do Dishwasher fans like most?

Dishwasher fans show strongest brand affinity for Kitchen stove (5.94×), Microwave oven (4.95×), and Stove (4.26×) over the country average.

04

Where do Dishwasher fans live in United States?

Dishwasher fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Dishwasher fans also like?

Beyond Dishwasher itself, the audience over-indexes on Microwave oven (4.95×), Stove (4.26×), Kitchenware (3.98×), and Refrigerator (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Dishwasher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dishwasher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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