Dishwasher Audience in United States

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Dishwasher has an estimated audience of 10,693,650 people in United States. 59.6% are female, 40.4% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Kitchen stove, Microwave oven, Stove, Kitchenware, Refrigerator.

The average Dishwasher fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kitchen stove, Microwave oven, Stove, with strongest over-indexing on Kitchen stove (5.94× the country average). Demographically, the Dishwasher audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Dishwasher fans

Demographic split for Dishwasher audience in United States
MetricValue
Female59.6%
Male40.4%
Average age46.0
Estimated audience size10,693,650

Audience persona

The typical Dishwasher fan in United States is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen stove.

Top regions in United States

Top regions ranked by reach for Dishwasher in United States
RegionReachAffinity
California1,009,1280.86×
Texas907,4540.99×
Florida735,7381.02×
New York525,6960.88×
Ohio387,9881.18×
Pennsylvania386,8641.07×
Illinois361,6321.02×
Michigan354,8041.27×
Georgia342,9291.04×
North Carolina302,7220.94×
New Jersey268,3460.99×
Virginia252,3300.97×
Tennessee247,3531.15×
Indiana240,1681.23×
Washington214,0481×
Missouri213,6431.24×
Massachusetts198,3560.94×
Arizona185,3820.85×
Alabama182,7451.22×
Wisconsin173,4661.08×
South Carolina169,8081.06×
Louisiana168,6711.22×
Maryland164,3860.89×
Minnesota163,2451.07×
Colorado160,0880.95×
Kentucky159,5451.19×
Oklahoma148,6051.25×
Oregon117,6100.96×
Arkansas109,8211.25×
Connecticut104,4500.97×
Kansas103,1561.22×
Iowa101,8701.16×
Mississippi96,4071.09×
Utah92,9720.97×
Nevada85,4970.83×
West Virginia58,7291.18×
Idaho54,2331.01×
Nebraska52,0450.97×
New Mexico47,9100.89×
New Hampshire39,6640.94×
Maine38,2771×
Rhode Island28,0870.83×
Montana27,6950.93×
Delaware24,0550.82×
South Dakota23,1750.94×
Hawaii22,2520.48×
North Dakota20,7400.94×
Washington, District of Columbia18,2270.57×
Vermont16,7260.89×
Wyoming16,1481.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dishwasher audience
BrandAffinityCategory
Kitchen stove5.94×Home & Garden
Microwave oven4.95×Home & Garden
Stove4.26×Home & Garden
Kitchenware3.98×Home & Garden
Refrigerator3.67×Home & Garden
Kitchen utensil4.57×Home & Garden
Food preservation6.28×Food & Beverages
Microwave7.4×Home & Garden
Home repair2.88×Home & Garden
Major appliance9.35×Home & Garden
Citizen7.1×Music & Radio
Non-stick surface7.18×Home & Garden
Home Appliances2.12×Home & Garden
Washing machine3.78×Home & Garden
Lowe's1.71×Shopping
Frigidaire9.34×Home & Garden
Cleaning3.45×Home & Garden
Bathroom2.17×Home & Garden
Kitchen1.52×Home & Garden
Convection oven12.89×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dishwasher audience
TraitClusterScore
Quality AwarenessPREMIUM1.54
Price SensitivityPREMIUM1.45
Family OrientationCONSERVATISM1.4
DIY MentalityTHRILL1.35
IndulgenceJOY1.33
Design AffinityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Dishwasher
CountryShare
United States20.1%
Italy5.2%
United Kingdom4.1%

See Dishwasher audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Dishwasher have in United States?

Dishwasher has an estimated audience of 10,693,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Dishwasher fans?

59.6% of Dishwasher fans are female, 40.4% are male, with an average age of 46.0 years.

Which brands do Dishwasher fans like most?

Dishwasher fans show strongest brand affinity for Kitchen stove (5.94×), Microwave oven (4.95×), and Stove (4.26×) over the country average.

Where do Dishwasher fans live in United States?

Dishwasher fans in United States are most concentrated in California (reach 1,009,128), Texas (reach 907,454), and Florida (reach 735,738). These three regions account for the largest share of the active audience.

What other brands do Dishwasher fans also like?

Beyond Dishwasher itself, the audience over-indexes on Microwave oven (4.95×), Stove (4.26×), Kitchenware (3.98×), and Refrigerator (3.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dishwasher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.