Rascasse Audience Intelligence

Major appliance Audience in United States

A data profile of the people who buy, follow and care about Major appliance in United States — modelled from more than twelve digital signal sources. Major appliance has an estimated audience of 3,817,882 people in United States.

#4430among Topic in United States#545in Home & Garden

The average Major appliance fan in United States is 42.0 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, North Carolina, Texas.

Top brand affinities include Kitchenware, Dishwasher, Renovation, with strongest over-indexing on Kitchenware (10.53× the country average).

Demographically, the Major appliance audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Major appliance fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Major appliance profile in United States.

Audience size
3.8M
in United States
Gender
59.3%♀
40.7% male
Age
42.0
average years
Country rank
#8348
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Major appliance fans

59.3% are female, 40.7% are male, average age 42.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Major appliance audience in United States
MetricValue
Female59.3%
Male40.7%
Average age42.0
Estimated audience size3,817,882
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Major appliance audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Major appliance audience comes from United States.

Worldwide audience distribution share by country for Major appliance
CountryShare
United States25.0%
Italy7.4%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Major appliance audience in United States is strongest.

Fig. 05

Top regions by affinity

Major appliance fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~500K4.96×
02Tennessee~200K3.10×
03North Carolina~300K2.93×
04Kansas~60K2.01×
05Maine~20K1.64×
06Indiana~100K1.38×
07Alabama~70K1.23×
08Alaska~9K1.13×
09Vermont~7K1.10×
10South Dakota~10K1.09×
11Delaware~10K1.04×
12Montana~10K1.03×
13Rhode Island~10K1.01×
14West Virginia~20K0.99×
15Hawaii~20K0.99×
16North Dakota~8K0.99×
17New Hampshire~10K0.98×
18Louisiana~50K0.97×
19Idaho~20K0.97×
20Washington, District of Columbia~10K0.95×
21Arkansas~30K0.94×
22Mississippi~30K0.94×
23Nebraska~20K0.94×
24New Mexico~20K0.94×
25Iowa~30K0.90×
26Oklahoma~40K0.89×
27Texas~300K0.88×
28Kentucky~40K0.88×
29Nevada~30K0.88×
30Utah~30K0.88×
31Connecticut~30K0.87×
32Missouri~50K0.85×
33South Carolina~50K0.85×
34Oregon~40K0.85×
35Massachusetts~60K0.84×
36Wisconsin~50K0.83×
37Minnesota~50K0.83×
38New Jersey~80K0.82×
39Colorado~50K0.82×
40Maryland~50K0.81×
41Arizona~60K0.80×
42Illinois~100K0.78×
43Washington~60K0.77×
44Georgia~90K0.75×
45Virginia~70K0.75×
46New York~200K0.73×
47Ohio~90K0.73×
48Pennsylvania~90K0.71×
49Florida~200K0.62×
50California~200K0.56×
Fig. 06

Affinity by region

Affinity by region — Major appliance, United States
0.56×1.00×4.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Major appliance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Major appliance audience
#·InterestCategoryAffinity×
01Home warrantyBusiness & Career12.70×
02KitchenwareHome & Garden10.53×
03DishwasherHome & Garden9.35×
04ElectroluxHome & Garden7.13×
05Home cinemaTechnology & Electronics4.60×
06Washing machineHome & Garden4.21×
07Smart TVTechnology & Electronics3.97×
08RenovationHome & Garden3.57×
09FedExBusiness & Career2.99×
10Home AppliancesHome & Garden2.96×
11Discount storesShopping2.46×
12MenardsHome & Garden2.37×
13IKEAHome & Garden2.22×
14Mortgage loansBusiness & Career1.85×
15Target CorporationShopping1.78×
16Dollar GeneralShopping1.68×
17WalgreensShopping1.65×
18PinterestInternet & Social Media1.62×
19AirbnbTravel & Leisure1.57×
20FurnitureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Major appliance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Major appliance audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.49×
IndulgenceJOY2.15×
DIY MentalityTHRILL1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Major appliance audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
PatriotismCONSERVATISM0.75×
Risk AppetiteTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Major appliance have in United States?

Major appliance has an estimated audience of 3,817,882 people in United States, concentrated in Michigan and North Carolina.

02

What is the gender split and age of Major appliance fans?

59.3% of Major appliance fans are female, 40.7% are male, with an average age of 42.0 years.

03

Which brands do Major appliance fans like most?

Major appliance fans show strongest brand affinity for Kitchenware (10.53×), Dishwasher (9.35×), and Renovation (3.57×) over the country average.

04

Where do Major appliance fans live in United States?

Major appliance fans in United States are most concentrated in Michigan (reach ~500K), North Carolina (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Major appliance fans also like?

Beyond Major appliance itself, the audience over-indexes on Dishwasher (9.35×), Renovation (3.57×), Home Appliances (2.96×), and Washing machine (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Major appliance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Major appliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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