Major appliance Audience in United States

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Major appliance has an estimated audience of 3,817,882 people in United States. 59.3% are female, 40.7% are male, average age 42.0. Top regions: Michigan, North Carolina, Texas. Top brand affinities: Fairy godmother, Home equity, Israel, JDSU, Historic site.

The average Major appliance fan in United States is 42.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, North Carolina, Texas. Top brand affinities include Fairy godmother, Home equity, Israel, with strongest over-indexing on Fairy godmother (7.14× the country average). Demographically, the Major appliance audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Major appliance fans

Demographic split for Major appliance audience in United States
MetricValue
Female59.3%
Male40.7%
Average age42.0
Estimated audience size3,817,882

Audience persona

The typical Major appliance fan in United States is more female, around 42.0 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Major appliance in United States
RegionReachAffinity
Michigan481,1554.82×
North Carolina314,6112.74×
Texas292,3410.89×
Tennessee253,0213.3×
California195,0560.46×
New York146,3700.69×
Indiana110,3831.58×
Florida106,0810.41×
Alabama85,9261.61×
Illinois84,1010.66×
Kansas74,3682.47×
Massachusetts60,3200.8×
Georgia59,7560.51×
New Jersey59,3210.61×
Pennsylvania46,4150.36×
Ohio45,5560.39×
Maine42,3373.1×
Arizona41,3220.53×
Virginia40,5180.44×
Washington35,1400.46×
Louisiana32,1690.65×
Maryland25,1970.38×
Missouri24,4020.4×
Wisconsin24,2050.42×
South Carolina22,1660.39×
Arkansas20,9620.67×
Oklahoma20,5000.48×
Oregon19,4880.45×
Mississippi18,8770.6×
Minnesota18,6770.34×
Colorado17,9940.3×
Kentucky16,1400.34×
West Virginia15,5830.88×
Alaska15,5511.9×
Iowa14,8030.47×
Idaho14,3910.75×
Hawaii13,7470.84×
Nebraska13,6210.71×
Montana13,5561.28×
Nevada13,5060.37×
South Dakota13,3811.52×
Utah13,2540.39×
New Hampshire12,8400.85×
Wyoming12,6062.23×
Connecticut12,5540.33×
New Mexico12,5080.65×
Rhode Island12,3991.02×
Vermont12,1951.82×
Delaware11,1031.05×
Washington, District of Columbia8,0170.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Major appliance audience
BrandAffinityCategory
Fairy godmother7.14×Literature
Home equity1.62×Home & Garden
Israel1.53×Travel & Leisure
JDSU2.09×Business & Career
Historic site2.73×Arts & Culture
Regional styles of Mexican music1.75×Music & Radio
Women's empowerment2.6×Politics & Society
Governor of Michigan4.31×Politics & Society
Goop3.06×Internet & Social Media
Staycation1.78×Home & Garden
Mothercare1.69×Kids & Family
Mathcore3.84×Music & Radio
Englewood, New Jersey6.19×Travel & Leisure
Graham Greene (actor)2.76×
Jesse Plemons1.52×Movies & TV
Hipster4.18×Politics & Society
Ken Griffey Jr.3.42×Sports
Nebraska Cornhuskers football1.54×Sports
Home staging2.19×Home & Garden
Paducah, Kentucky3.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Major appliance audience
TraitClusterScore
Quality AwarenessPREMIUM2.28
DIY MentalityTHRILL2.25
Design AffinityPREMIUM2.02
IndulgenceJOY1.76
Luxury OrientationPREMIUM1.73
Price SensitivityPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Major appliance
CountryShare
United States25.0%
Italy7.4%
Brazil6.5%

See Major appliance audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Major appliance have in United States?

Major appliance has an estimated audience of 3,817,882 people in United States, concentrated in Michigan and North Carolina.

What is the gender split and age of Major appliance fans?

59.3% of Major appliance fans are female, 40.7% are male, with an average age of 42.0 years.

Which brands do Major appliance fans like most?

Major appliance fans show strongest brand affinity for Fairy godmother (7.14×), Home equity (1.62×), and Israel (1.53×) over the country average.

Where do Major appliance fans live in United States?

Major appliance fans in United States are most concentrated in Michigan (reach 481,155), North Carolina (reach 314,611), and Texas (reach 292,341). These three regions account for the largest share of the active audience.

What other brands do Major appliance fans also like?

Beyond Major appliance itself, the audience over-indexes on Home equity (1.62×), Israel (1.53×), JDSU (2.09×), and Historic site (2.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Major appliance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.