Rascasse Audience Intelligence

Home cinema Audience in United States

A data profile of the people who buy, follow and care about Home cinema in United States — modelled from more than twelve digital signal sources. Home cinema has an estimated audience of 8,221,673 people in United States.

#2678among Topic in United States#196in Technology & Electronics

The average Home cinema fan in United States is 44.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Smart TV, Insignia, Google Maps, with strongest over-indexing on Smart TV (8.45× the country average).

Demographically, the Home cinema audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home cinema fan in United States is more male, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Smart TV.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home cinema profile in United States.

Audience size
8.2M
in United States
Gender
33.4%♀
66.6% male
Age
44.3
average years
Country rank
#4318
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home cinema fans

33.4% are female, 66.6% are male, average age 44.3.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Home cinema audience in United States
MetricValue
Female33.4%
Male66.6%
Average age44.3
Estimated audience size8,221,673
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Home cinema audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Home cinema audience comes from United States.

Worldwide audience distribution share by country for Home cinema
CountryShare
United States18.5%
Germany5.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home cinema audience in United States is strongest.

Fig. 05

Top regions by affinity

Home cinema fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.16×
02North Dakota~20K1.10×
03Florida~600K1.09×
04Montana~20K1.09×
05South Dakota~20K1.08×
06New York~500K1.07×
07Vermont~20K1.06×
08Rhode Island~30K1.05×
09West Virginia~40K1.03×
10Maine~30K1.03×
11Virginia~200K1.02×
12New Hampshire~30K1.02×
13Delaware~20K1.02×
14Idaho~40K1.01×
15California~900K1.00×
16Kansas~60K1.00×
17Hawaii~40K1.00×
18Washington, District of Columbia~20K1.00×
19North Carolina~200K0.99×
20Nevada~80K0.99×
21Mississippi~70K0.99×
22Nebraska~40K0.99×
23New Mexico~40K0.98×
24Texas~700K0.97×
25Ohio~200K0.97×
26New Jersey~200K0.97×
27Oregon~90K0.97×
28Oklahoma~90K0.97×
29Iowa~70K0.97×
30Arkansas~70K0.97×
31Connecticut~80K0.96×
32Utah~70K0.96×
33Alabama~100K0.95×
34Louisiana~100K0.95×
35Kentucky~100K0.95×
36Tennessee~200K0.93×
37Indiana~100K0.93×
38Maryland~100K0.93×
39Missouri~100K0.93×
40South Carolina~100K0.93×
41Wisconsin~100K0.92×
42Arizona~200K0.91×
43Massachusetts~100K0.91×
44Colorado~100K0.91×
45Minnesota~100K0.91×
46Georgia~200K0.90×
47Washington~100K0.90×
48Pennsylvania~200K0.89×
49Illinois~200K0.88×
50Michigan~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Home cinema, United States
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home cinema audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home cinema audience
#·InterestCategoryAffinity×
01InsigniaPets & Animals20.03×
02VizioTechnology & Electronics14.30×
03Codename: Kids Next DoorMovies & TV8.78×
04Smart TVTechnology & Electronics8.45×
05Home audioTechnology & Electronics8.28×
06Customer supportBusiness & Career6.07×
07MetroPCSTechnology & Electronics5.21×
08TechnicianTechnology & Electronics5.14×
09SemiconductorTechnology & Electronics4.48×
10Boost MobileTechnology & Electronics4.25×
11CleaningHome & Garden3.88×
12Home automationTechnology & Electronics3.61×
13Kitchen stoveHome & Garden2.69×
14Google MapsInternet & Social Media2.63×
15Used carCars & Mobility2.19×
16Best BuyShopping2.16×
17Home repairHome & Garden2.05×
18MachineBusiness & Career1.84×
19Home AppliancesHome & Garden1.76×
20SUVsCars & Mobility1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home cinema audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home cinema audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.54×
Quality AwarenessPREMIUM1.49×
Convenience OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home cinema audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
CreativityOPEN0.72×
ExtroversionTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home cinema have in United States?

Home cinema has an estimated audience of 8,221,673 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home cinema fans?

33.4% of Home cinema fans are female, 66.6% are male, with an average age of 44.3 years.

03

Which brands do Home cinema fans like most?

Home cinema fans show strongest brand affinity for Smart TV (8.45×), Insignia (20.03×), and Google Maps (2.63×) over the country average.

04

Where do Home cinema fans live in United States?

Home cinema fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Home cinema fans also like?

Beyond Home cinema itself, the audience over-indexes on Insignia (20.03×), Google Maps (2.63×), Vizio (14.3×), and Customer support (6.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Home cinema audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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