Rascasse Audience Intelligence

Home cinema Audience in Germany

A data profile of the people who buy, follow and care about Home cinema in Germany — modelled from more than twelve digital signal sources. Home cinema has an estimated audience of 2,541,310 people in Germany.

#1559among Topic in Germany#151in Technology & Electronics

The average Home cinema fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jon Hamm, Godzilla, LG TV, with strongest over-indexing on Jon Hamm (43.99× the country average).

Demographically, the Home cinema audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home cinema fan in Germany is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Jon Hamm.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home cinema profile in Germany.

Audience size
2.5M
in Germany
Gender
31.4%♀
68.6% male
Age
43.6
average years
Country rank
#2601
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home cinema fans

31.4% are female, 68.6% are male, average age 43.6.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Home cinema audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age43.6
Estimated audience size2,541,310
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Home cinema audience in Germany
Age bracketShare%
16-197%
20-2915%
30-3925%
40-4930%
50+23%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Home cinema audience comes from Germany.

Worldwide audience distribution share by country for Home cinema
CountryShare
United States18.5%
Germany5.7%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home cinema audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home cinema fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.14×
02Nordrhein-Westfalen~600K1.11×
03Rheinland-Pfalz~100K1.10×
04Baden-Württemberg~400K1.05×
05Niedersachsen~300K1.05×
06Sachsen-Anhalt~70K1.05×
07Hessen~200K1.02×
08Bayern~400K1.01×
09Brandenburg~80K1.00×
10Thüringen~60K0.99×
11Schleswig-Holstein~90K0.94×
12Mecklenburg-Vorpommern~50K0.93×
13Bremen~20K0.93×
14Sachsen~100K0.92×
15Berlin~100K0.92×
16Hamburg~50K0.92×
Fig. 06

Affinity by region

Affinity by region — Home cinema, Germany
0.92×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home cinema audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home cinema audience
#·InterestCategoryAffinity×
01Jon HammMovies & TV43.99×
02Sony BRAVIATechnology & Electronics26.62×
03LG TVTechnology & Electronics26.25×
04Samsung Smart TVTechnology & Electronics19.72×
05Sandra OhMovies & TV18.11×
06Shailene WoodleyMovies & TV11.28×
07Andy SambergMovies & TV7.92×
08Nathan FillionMovies & TV7.27×
09Bob OdenkirkMovies & TV7.20×
10Jon BernthalMovies & TV6.05×
11Nicholas HoultMovies & TV6.00×
12Claire DanesMovies & TV5.85×
13Amanda SeyfriedMovies & TV5.52×
14GodzillaMovies & TV4.32×
15SPRINTSMusic & Radio4.11×
16Bruce WillisMovies & TV2.46×
17FRITZ!BoxTechnology & Electronics2.25×
18Drama moviesMovies & TV2.21×
19Harry PotterMovies & TV1.83×
20BarbieMovies & TV1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home cinema audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home cinema audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
Convenience OrientationPREMIUM1.38×
PatriotismCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home cinema audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Design AffinityPREMIUM0.87×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home cinema have in Germany?

Home cinema has an estimated audience of 2,541,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home cinema fans?

31.4% of Home cinema fans are female, 68.6% are male, with an average age of 43.6 years.

03

Which brands do Home cinema fans like most?

Home cinema fans show strongest brand affinity for Jon Hamm (43.99×), Godzilla (4.32×), and LG TV (26.25×) over the country average.

04

Where do Home cinema fans live in Germany?

Home cinema fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Home cinema fans also like?

Beyond Home cinema itself, the audience over-indexes on Godzilla (4.32×), LG TV (26.25×), Harry Potter (1.83×), and Sandra Oh (18.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Home cinema audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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