Home cinema Audience in Germany
Home cinema has an estimated audience of 2,541,310 people in Germany. 31.4% are female, 68.6% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jon Hamm, Godzilla, Harry Potter, LG TV, Sandra Oh.
The average Home cinema fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jon Hamm, Godzilla, Harry Potter, with strongest over-indexing on Jon Hamm (43.99× the country average). Demographically, the Home cinema audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Home cinema fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 43.6 |
| Estimated audience size | 2,541,310 |
Audience persona
The typical Home cinema fan in Germany is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Jon Hamm.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 624,749 | 1.12× |
| Bayern | 416,383 | 1.02× |
| Baden-Württemberg | 352,790 | 1.02× |
| Niedersachsen | 257,161 | 1.04× |
| Hessen | 199,173 | 1.03× |
| Rheinland-Pfalz | 140,176 | 1.1× |
| Sachsen | 113,290 | 0.91× |
| Berlin | 107,491 | 0.95× |
| Schleswig-Holstein | 84,649 | 0.93× |
| Brandenburg | 80,098 | 1.02× |
| Sachsen-Anhalt | 70,361 | 1.07× |
| Thüringen | 64,095 | 0.99× |
| Hamburg | 51,864 | 0.9× |
| Mecklenburg-Vorpommern | 44,701 | 0.92× |
| Saarland | 35,897 | 1.15× |
| Bremen | 18,182 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jon Hamm | 43.99× | Movies & TV |
| Godzilla | 4.32× | Movies & TV |
| Harry Potter | 1.83× | Movies & TV |
| LG TV | 26.25× | Technology & Electronics |
| Sandra Oh | 18.11× | Movies & TV |
| Nathan Fillion | 7.27× | Movies & TV |
| Shailene Woodley | 11.28× | Movies & TV |
| Claire Danes | 5.85× | Movies & TV |
| FRITZ!Box | 2.25× | Technology & Electronics |
| Jon Bernthal | 6.05× | Movies & TV |
| Nicholas Hoult | 6× | Movies & TV |
| Sony BRAVIA | 26.62× | Technology & Electronics |
| Drama movies | 2.21× | Movies & TV |
| Barbie | 1.83× | Movies & TV |
| Amanda Seyfried | 5.52× | Movies & TV |
| Andy Samberg | 7.92× | Movies & TV |
| True Detective | 2.66× | Movies & TV |
| Samsung Smart TV | 19.72× | Technology & Electronics |
| Bruce Willis | 2.46× | Movies & TV |
| The Rookie | 2.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Family Orientation | CONSERVATISM | 1.18 |
| Career Orientation | POWER | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.14 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Germany | 5.7% |
| United Kingdom | 4.6% |
See Home cinema audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home cinema have in Germany?
Home cinema has an estimated audience of 2,541,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Home cinema fans?
31.4% of Home cinema fans are female, 68.6% are male, with an average age of 43.6 years.
Which brands do Home cinema fans like most?
Home cinema fans show strongest brand affinity for Jon Hamm (43.99×), Godzilla (4.32×), and Harry Potter (1.83×) over the country average.
Where do Home cinema fans live in Germany?
Home cinema fans in Germany are most concentrated in Nordrhein-Westfalen (reach 624,749), Bayern (reach 416,383), and Baden-Württemberg (reach 352,790). These three regions account for the largest share of the active audience.
What other brands do Home cinema fans also like?
Beyond Home cinema itself, the audience over-indexes on Godzilla (4.32×), Harry Potter (1.83×), LG TV (26.25×), and Sandra Oh (18.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.