Rascasse Audience Intelligence

Jon Hamm Audience in Germany

A data profile of the people who buy, follow and care about Jon Hamm in Germany — modelled from more than twelve digital signal sources. Jon Hamm has an estimated audience of 1,063,617 people in Germany.

The average Jon Hamm fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jennifer Connelly, Rosamund Pike, Mission: Impossible, with strongest over-indexing on Jennifer Connelly (109.55× the country average).

Demographically, the Jon Hamm audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jon Hamm fan in Germany is more female, around 44.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Jennifer Connelly.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Hamm profile in Germany.

Audience size
1.1M
in Germany
Gender
58.5%
41.5% male
Age
44.2
average years
Country rank
#6172
Person in Germany
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Hamm fans

58.5% are female, 41.5% are male, average age 44.2.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Jon Hamm audience in Germany
MetricValue
Female58.5%
Male41.5%
Average age44.2
Estimated audience size1,063,617
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Jon Hamm audience in Germany
Age bracketShare%
16-195%
20-2915%
30-3926%
40-4931%
50+23%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Jon Hamm audience comes from Germany.

Worldwide audience distribution share by country for Jon Hamm
CountryShare
United States44.1%
United Kingdom7.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Hamm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jon Hamm fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.60×
02Hamburg~30K1.21×
03Hessen~80K1.05×
04Bremen~9K1.05×
05Schleswig-Holstein~40K1.04×
06Bayern~200K1.00×
07Rheinland-Pfalz~50K1.00×
08Nordrhein-Westfalen~200K0.98×
09Niedersachsen~90K0.98×
10Brandenburg~30K0.95×
11Baden-Württemberg~100K0.90×
12Saarland~10K0.90×
13Sachsen~40K0.87×
14Mecklenburg-Vorpommern~20K0.87×
15Sachsen-Anhalt~20K0.86×
16Thüringen~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Jon Hamm, Germany
0.82×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Hamm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Hamm audience
#·InterestCategoryAffinity×
01Jennifer ConnellyMovies & TV109.55×
02Rosamund PikeMovies & TV108.05×
03Ed HarrisMovies & TV98.67×
04Jack Reacher: Never Go BackMovies & TV74.16×
05Jessica ChastainMovies & TV65.35×
06The Prestige (film)Movies & TV56.92×
07Romeo and JulietArts & Culture56.92×
08Mission: ImpossibleMovies & TV49.77×
09Mission: Impossible (film series)Movies & TV46.67×
10Miles TellerMovies & TV44.16×
11Jack Reacher (film)Movies & TV41.12×
12Meg RyanMovies & TV39.43×
13Keira KnightleyMovies & TV36.83×
14Lily AllenMusic & Radio34.56×
15Rambo (film series)Movies & TV30.60×
16Top GunMovies & TV25.81×
17Leonardo DiCaprioMovies & TV20.34×
18Tom HanksMovies & TV18.68×
19Jason StathamMovies & TV18.37×
20Robert RedfordMovies & TV12.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Hamm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Hamm audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.53×
DIY MentalityTHRILL1.26×
CreativityOPEN1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Hamm audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Convenience OrientationPREMIUM0.92×
Urban LifestyleOPEN0.93×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jon Hamm have in Germany?

Jon Hamm has an estimated audience of 1,063,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jon Hamm fans?

58.5% of Jon Hamm fans are female, 41.5% are male, with an average age of 44.2 years.

03

Which brands do Jon Hamm fans like most?

Jon Hamm fans show strongest brand affinity for Jennifer Connelly (109.55×), Rosamund Pike (108.05×), and Mission: Impossible (49.77×) over the country average.

04

Where do Jon Hamm fans live in Germany?

Jon Hamm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Hamm fans also like?

Beyond Jon Hamm itself, the audience over-indexes on Rosamund Pike (108.05×), Mission: Impossible (49.77×), Mission: Impossible (film series) (46.67×), and Ed Harris (98.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jon Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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