Rascasse Audience Intelligence

Jon Hamm Audience in United States

A data profile of the people who buy, follow and care about Jon Hamm in United States — modelled from more than twelve digital signal sources. Jon Hamm has an estimated audience of 8,221,376 people in United States.

#97among Actor Actress or TV Star in United States#292among Person in United States#346in Movies & TV

The average Jon Hamm fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Emily Browning, Jennifer Connelly, John Lithgow, with strongest over-indexing on Emily Browning (151.1× the country average).

Demographically, the Jon Hamm audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Hamm fan in United States is more male, around 45.0 years old, with strong Spirituality tendencies and a notable affinity for Emily Browning.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Hamm profile in United States.

Audience size
8.2M
in United States
Gender
44.8%♀
55.2% male
Age
45.0
average years
Country rank
#4319
Person in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Hamm fans

44.8% are female, 55.2% are male, average age 45.0.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Jon Hamm audience in United States
MetricValue
Female44.8%
Male55.2%
Average age45.0
Estimated audience size8,221,376
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Jon Hamm audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Jon Hamm audience comes from United States.

Worldwide audience distribution share by country for Jon Hamm
CountryShare
United States44.1%
United Kingdom7.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Hamm audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Hamm fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~200K1.45×
02Massachusetts~200K1.18×
03New Hampshire~40K1.18×
04Colorado~100K1.14×
05Connecticut~90K1.14×
06Kansas~70K1.14×
07New York~500K1.12×
08Idaho~50K1.11×
09Illinois~300K1.10×
10New Jersey~200K1.09×
11Oregon~100K1.09×
12Maine~30K1.09×
13Utah~80K1.08×
14Washington~200K1.06×
15California~900K1.05×
16Rhode Island~30K1.05×
17Montana~20K1.05×
18Vermont~20K1.04×
19Pennsylvania~300K1.03×
20Arizona~200K1.03×
21Tennessee~200K1.02×
22Oklahoma~90K1.02×
23Texas~700K1.00×
24Wisconsin~100K1.00×
25Minnesota~100K1.00×
26Kentucky~100K1.00×
27Iowa~70K1.00×
28Michigan~200K0.99×
29Nebraska~40K0.98×
30Ohio~200K0.97×
31Indiana~100K0.97×
32Washington, District of Columbia~20K0.97×
33North Dakota~20K0.97×
34Florida~500K0.95×
35Virginia~200K0.95×
36Arkansas~60K0.95×
37New Mexico~40K0.94×
38South Carolina~100K0.93×
39North Carolina~200K0.92×
40Nevada~70K0.91×
41West Virginia~30K0.89×
42South Dakota~20K0.89×
43Maryland~100K0.88×
44Delaware~20K0.88×
45Alaska~20K0.88×
46Louisiana~90K0.86×
47Georgia~200K0.85×
48Hawaii~30K0.82×
49Alabama~90K0.80×
50Mississippi~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Jon Hamm, United States
0.75×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Hamm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Hamm audience
#·InterestCategoryAffinity×
01Frost/Nixon (film)Movies & TV203.43×
02Emily BrowningMovies & TV151.10×
03ALF (TV series)Movies & TV108.86×
04Marcia Gay HardenMovies & TV91.02×
05John LithgowMovies & TV83.18×
06Ian McShaneMovies & TV70.88×
07Jennifer ConnellyMovies & TV66.11×
08Dan StevensMovies & TV61.51×
09Transcendence (2014 film)Movies & TV53.92×
10Clue (film)Movies & TV43.24×
11Suki WaterhouseFashion & Accessoires32.74×
12Will PoulterMovies & TV31.42×
13Rebecca HallMovies & TV29.56×
14The Prestige (film)Movies & TV26.09×
15Hacksaw RidgeMovies & TV23.66×
16The Batman (TV series)Movies & TV22.81×
17Jessica ChastainMovies & TV19.80×
18Rachel McAdamsMovies & TV15.16×
19Ed HarrisMovies & TV13.91×
20GodzillaMovies & TV8.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Hamm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Hamm audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.40×
PatriotismCONSERVATISM1.38×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Hamm audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
Price SensitivityPREMIUM1.02×
Healthy LifestyleBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Hamm have in United States?

Jon Hamm has an estimated audience of 8,221,376 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jon Hamm fans?

44.8% of Jon Hamm fans are female, 55.2% are male, with an average age of 45.0 years.

03

Which brands do Jon Hamm fans like most?

Jon Hamm fans show strongest brand affinity for Emily Browning (151.1×), Jennifer Connelly (66.11×), and John Lithgow (83.18×) over the country average.

04

Where do Jon Hamm fans live in United States?

Jon Hamm fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Hamm fans also like?

Beyond Jon Hamm itself, the audience over-indexes on Jennifer Connelly (66.11×), John Lithgow (83.18×), ALF (TV series) (108.86×), and Marcia Gay Harden (91.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Jon Hamm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Hamm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →