Rascasse Audience Intelligence

Clue (film) Audience in United States

A data profile of the people who buy, follow and care about Clue (film) in United States — modelled from more than twelve digital signal sources. Clue (film) has an estimated audience of 3,156,169 people in United States.

#441among Movie / TV Show / Series in United States#1259in Movies & TV

The average Clue (film) fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zoolander, Jon Hamm, David Harbour, with strongest over-indexing on Zoolander (96.82× the country average).

Demographically, the Clue (film) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clue (film) fan in United States is more female, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Zoolander.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clue (film) profile in United States.

Audience size
3.2M
in United States
Gender
75.2%♀
24.8% male
Age
46.0
average years
Country rank
#9862
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clue (film) viewers

75.2% are female, 24.8% are male, average age 46.0.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Clue (film) audience in United States
MetricValue
Female75.2%
Male24.8%
Average age46.0
Estimated audience size3,156,169
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Clue (film) audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4927%
50+36%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Clue (film) audience comes from United States.

Worldwide audience distribution share by country for Clue (film)
CountryShare
United States29.6%
Italy7.8%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clue (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Clue (film) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K1.78×
02Utah~40K1.44×
03Missouri~60K1.25×
04Kansas~30K1.22×
05Idaho~20K1.22×
06Ohio~100K1.14×
07Indiana~60K1.11×
08Oregon~40K1.10×
09Iowa~30K1.09×
10Oklahoma~40K1.08×
11Alaska~7K1.08×
12North Dakota~6K1.06×
13Pennsylvania~100K1.04×
14Wisconsin~50K1.04×
15Kentucky~40K1.04×
16Arizona~60K1.03×
17New Hampshire~10K1.03×
18Michigan~80K1.02×
19Washington~60K1.02×
20Nebraska~20K1.01×
21Maine~10K1.01×
22Rhode Island~10K1.01×
23Illinois~100K1.00×
24Montana~8K1.00×
25Vermont~5K1.00×
26West Virginia~10K0.99×
27South Dakota~7K0.99×
28Massachusetts~60K0.98×
29Tennessee~60K0.97×
30Colorado~50K0.97×
31Arkansas~20K0.97×
32New Mexico~10K0.97×
33Virginia~70K0.96×
34Louisiana~40K0.96×
35Washington, District of Columbia~9K0.96×
36Alabama~40K0.94×
37Connecticut~30K0.92×
38Maryland~50K0.91×
39North Carolina~80K0.89×
40New York~100K0.87×
41New Jersey~60K0.86×
42Delaware~7K0.85×
43California~300K0.84×
44South Carolina~40K0.84×
45Texas~200K0.83×
46Florida~200K0.83×
47Georgia~80K0.82×
48Mississippi~20K0.79×
49Nevada~20K0.78×
50Hawaii~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Clue (film), United States
0.66×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clue (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clue (film) audience
#·InterestCategoryAffinity×
01ZoolanderMovies & TV96.82×
02Baby AliveKids & Family79.57×
03SubnauticaGames64.63×
04CitizenMTravel & Leisure50.45×
05Ally McBealMovies & TV48.43×
06Jon HammMovies & TV43.24×
07Melrose PlaceMovies & TV34.79×
08Gordon RamseyFood & Beverages30.19×
09David HarbourMovies & TV29.55×
10Burn After ReadingMovies & TV29.41×
11Apocalypse NowMovies & TV24.51×
12Toni ColletteMovies & TV20.44×
13Jerry SeinfeldMovies & TV16.98×
14Winona RyderMovies & TV16.45×
15Dumb and DumberMovies & TV15.40×
16Jack NicholsonMovies & TV14.59×
17Build-A-Bear WorkshopKids & Family13.35×
18Kat DenningsMovies & TV10.97×
19Twin PeaksMovies & TV7.11×
20Tom CruiseMovies & TV6.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clue (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clue (film) audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.52×
Quality AwarenessPREMIUM1.49×
DIY MentalityTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clue (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.78×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clue (film) have in United States?

Clue (film) has an estimated audience of 3,156,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Clue (film) viewers?

75.2% of Clue (film) fans are female, 24.8% are male, with an average age of 46.0 years.

03

Which brands do Clue (film) fans like most?

Clue (film) fans show strongest brand affinity for Zoolander (96.82×), Jon Hamm (43.24×), and David Harbour (29.55×) over the country average.

04

Where do Clue (film) fans live in United States?

Clue (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Clue (film) fans also like?

Beyond Clue (film) itself, the audience over-indexes on Jon Hamm (43.24×), David Harbour (29.55×), Gordon Ramsey (30.19×), and Winona Ryder (16.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clue (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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