Clue (film) Audience in United States

Clue (film) has an estimated audience of 2,957,679 people in United States. 75.2% are female, 24.8% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Jack Nicholson, Dumb and Dumber, Toni Collette, Zoolander, Jon Hamm.

The average Clue (film) fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jack Nicholson, Dumb and Dumber, Toni Collette, with strongest over-indexing on Jack Nicholson (57× the country average). Demographically, the Clue (film) audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Clue (film) fans

Demographic split for Clue (film) audience in United States
MetricValue
Female75.2%
Male24.8%
Average age46.0
Estimated audience size2,957,679

Audience persona

The typical Clue (film) fan in United States is more female, around 46.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Jack Nicholson.

Top regions in United States

Top regions ranked by reach for Clue (film) in United States
RegionReachAffinity
California282,9590.87×
Texas222,5050.88×
Florida172,4810.86×
New York151,2730.92×
Illinois106,5351.08×
Ohio104,6861.15×
Pennsylvania99,4941×
Michigan83,6631.08×
North Carolina83,1420.93×
Minnesota80,5391.9×
Georgia79,6590.87×
Virginia73,6161.02×
New Jersey66,0760.88×
Arizona62,4321.03×
Washington62,4121.05×
Tennessee59,6621.01×
Missouri58,9931.24×
Indiana58,4781.08×
Massachusetts58,0811×
Colorado47,2391.01×
Wisconsin47,0601.06×
Maryland45,5490.9×
Alabama38,3910.93×
Kentucky38,3111.03×
Oregon38,0651.12×
South Carolina37,4800.84×
Utah36,6901.39×
Louisiana36,5990.96×
Oklahoma35,9681.1×
Kansas28,1491.21×
Connecticut27,3480.92×
Iowa25,6971.05×
Arkansas23,4980.96×
Nevada22,3570.78×
Mississippi18,5570.76×
Idaho18,1581.22×
Nebraska15,0861.02×
New Mexico14,4520.97×
West Virginia13,1630.96×
New Hampshire11,8191.01×
Maine9,8720.93×
Washington, District of Columbia9,0191.01×
Rhode Island8,5890.91×
Montana8,0050.98×
Hawaii7,4040.58×
Delaware6,6300.81×
Alaska6,4251.02×
South Dakota6,1810.9×
North Dakota5,8880.97×
Vermont4,7990.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clue (film) audience
BrandAffinityCategory
Jack Nicholson57×Movies & TV
Dumb and Dumber70.56×Movies & TV
Toni Collette78.52×Movies & TV
Zoolander85×Movies & TV
Jon Hamm41.21×Movies & TV
Twin Peaks31.93×Movies & TV
The Big Lebowski50.39×Movies & TV
Apocalypse Now41.52×Movies & TV
David Harbour23.77×Movies & TV
Aaron Rodgers13.09×Sports
Autism Awareness19.03×Health
Donnie Darko31.61×Movies & TV
Gordon Ramsey28.17×Food & Beverages
Diabetes mellitus awareness12.48×Health
Nicolas Cage21.98×Movies & TV
Melissa McCarthy24.05×Movies & TV
Indeed.com6.79×Business & Career
Sarah Jessica Parker22.11×Movies & TV
Google Maps5.93×Internet & Social Media
Baby Alive87.54×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clue (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.79
Quality AwarenessPREMIUM1.21
Risk AppetiteTHRILL1.1
Career OrientationPOWER1.08
CreativityOPEN1.02
TravellingTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Clue (film)
CountryShare
United States31.0%
United Kingdom6.3%
Italy4.7%

See Clue (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Clue (film) have in United States?

Clue (film) has an estimated audience of 2,957,679 people in United States, concentrated in California and Texas.

What is the gender split and age of Clue (film) fans?

75.2% of Clue (film) fans are female, 24.8% are male, with an average age of 46.0 years.

Which brands do Clue (film) fans like most?

Clue (film) fans show strongest brand affinity for Jack Nicholson (57×), Dumb and Dumber (70.56×), and Toni Collette (78.52×) over the country average.

Where do Clue (film) fans live in United States?

Clue (film) fans in United States are most concentrated in California (reach 282,959), Texas (reach 222,505), and Florida (reach 172,481). These three regions account for the largest share of the active audience.

What other brands do Clue (film) fans also like?

Beyond Clue (film) itself, the audience over-indexes on Dumb and Dumber (70.56×), Toni Collette (78.52×), Zoolander (85×), and Jon Hamm (41.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clue (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.