Burn After Reading Audience in United States
Burn After Reading has an estimated audience of 1,080,906 people in United States. 40.5% are female, 59.5% are male, average age 47.7. Top regions: California, Texas, New York. Top brand affinities: Minnie Driver, Sully (film), The Usual Suspects, Little Nicky, The Book of Eli.
The average Burn After Reading fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Minnie Driver, Sully (film), The Usual Suspects, with strongest over-indexing on Minnie Driver (96.22× the country average). Demographically, the Burn After Reading audience skews more male with an average age of 47.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Burn After Reading fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 47.7 |
| Estimated audience size | 1,080,906 |
Audience persona
The typical Burn After Reading fan in United States is more male, around 47.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Minnie Driver.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 134,672 | 1.13× |
| Texas | 76,517 | 0.82× |
| New York | 73,959 | 1.22× |
| Florida | 60,523 | 0.83× |
| Illinois | 39,286 | 1.09× |
| Pennsylvania | 36,039 | 0.99× |
| Ohio | 30,921 | 0.93× |
| Georgia | 30,294 | 0.91× |
| Washington | 29,330 | 1.35× |
| Massachusetts | 29,056 | 1.36× |
| North Carolina | 28,649 | 0.88× |
| Michigan | 28,154 | 1× |
| Virginia | 26,126 | 0.99× |
| New Jersey | 25,910 | 0.94× |
| Arizona | 22,869 | 1.04× |
| Colorado | 21,427 | 1.26× |
| Minnesota | 19,416 | 1.25× |
| Oregon | 18,448 | 1.49× |
| Tennessee | 17,931 | 0.83× |
| Missouri | 17,877 | 1.03× |
| Maryland | 17,513 | 0.94× |
| Wisconsin | 17,088 | 1.05× |
| Indiana | 16,884 | 0.86× |
| South Carolina | 12,913 | 0.79× |
| Connecticut | 12,403 | 1.14× |
| Kentucky | 11,488 | 0.85× |
| Utah | 11,153 | 1.15× |
| Alabama | 10,736 | 0.71× |
| Oklahoma | 10,621 | 0.88× |
| Louisiana | 10,363 | 0.74× |
| Nevada | 8,462 | 0.81× |
| Iowa | 8,283 | 0.93× |
| Kansas | 8,169 | 0.96× |
| Arkansas | 6,814 | 0.77× |
| Idaho | 5,888 | 1.09× |
| Washington, District of Columbia | 5,366 | 1.65× |
| New Hampshire | 5,132 | 1.21× |
| New Mexico | 4,999 | 0.92× |
| Maine | 4,871 | 1.26× |
| Nebraska | 4,848 | 0.89× |
| Mississippi | 4,822 | 0.54× |
| Hawaii | 4,004 | 0.86× |
| Montana | 4,000 | 1.33× |
| Rhode Island | 3,670 | 1.07× |
| West Virginia | 3,438 | 0.68× |
| Vermont | 2,794 | 1.47× |
| Delaware | 2,502 | 0.84× |
| Alaska | 2,463 | 1.07× |
| South Dakota | 1,854 | 0.74× |
| North Dakota | 1,523 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnie Driver | 96.22× | Movies & TV |
| Sully (film) | 121.14× | Movies & TV |
| The Usual Suspects | 97.96× | Movies & TV |
| Little Nicky | 131.67× | Movies & TV |
| The Book of Eli | 170.29× | Movies & TV |
| One Flew Over the Cuckoo's Nest (film) | 116.01× | Movies & TV |
| The Manchurian Candidate (2004 film) | 227.75× | Movies & TV |
| The Master (2012 film) | 61.63× | Movies & TV |
| Catch Me If You Can | 85.41× | Movies & TV |
| The Lovely Bones (film) | 70.36× | Movies & TV |
| A Beautiful Mind (film) | 86.61× | Movies & TV |
| The Man from U.N.C.L.E. | 147.82× | Movies & TV |
| Nightcrawler (film) | 68.89× | Movies & TV |
| Bad Santa | 92.23× | Movies & TV |
| Apocalypse Now | 60.28× | Movies & TV |
| Gangs of New York | 89.96× | Movies & TV |
| Kiss Kiss Bang Bang | 134.57× | Movies & TV |
| Only Lovers Left Alive | 172.33× | Movies & TV |
| Ocean's 11 | 53.62× | Movies & TV |
| Body of Lies (film) | 167.06× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.19 |
| Tradition | CONSERVATISM | 1.18 |
| Mindfulness | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| India | 12.3% |
| United Kingdom | 8.2% |
See Burn After Reading audiences in other countries
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Frequently asked questions
How many fans does Burn After Reading have in United States?
Burn After Reading has an estimated audience of 1,080,906 people in United States, concentrated in California and Texas.
What is the gender split and age of Burn After Reading fans?
40.5% of Burn After Reading fans are female, 59.5% are male, with an average age of 47.7 years.
Which brands do Burn After Reading fans like most?
Burn After Reading fans show strongest brand affinity for Minnie Driver (96.22×), Sully (film) (121.14×), and The Usual Suspects (97.96×) over the country average.
Where do Burn After Reading fans live in United States?
Burn After Reading fans in United States are most concentrated in California (reach 134,672), Texas (reach 76,517), and New York (reach 73,959). These three regions account for the largest share of the active audience.
What other brands do Burn After Reading fans also like?
Beyond Burn After Reading itself, the audience over-indexes on Sully (film) (121.14×), The Usual Suspects (97.96×), Little Nicky (131.67×), and The Book of Eli (170.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Burn After Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.