Rascasse Audience Intelligence

Burn After Reading Audience in United States

A data profile of the people who buy, follow and care about Burn After Reading in United States — modelled from more than twelve digital signal sources. Burn After Reading has an estimated audience of 1,083,431 people in United States.

#1710among Movie / TV Show / Series in United States#4017in Movies & TV

The average Burn After Reading fan in United States is 47.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Minnie Driver, Sully (film), The Usual Suspects, with strongest over-indexing on Minnie Driver (96.22× the country average).

Demographically, the Burn After Reading audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Spirituality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burn After Reading fan in United States is more male, around 47.7 years old, with strong Spirituality tendencies and a notable affinity for Minnie Driver.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burn After Reading profile in United States.

Audience size
1.1M
in United States
Gender
40.5%♀
59.5% male
Age
47.7
average years
Country rank
#22440
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burn After Reading viewers

40.5% are female, 59.5% are male, average age 47.7.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for Burn After Reading audience in United States
MetricValue
Female40.5%
Male59.5%
Average age47.7
Estimated audience size1,083,431
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Burn After Reading audience in United States
Age bracketShare%
16-193%
20-2911%
30-3920%
40-4927%
50+38%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Burn After Reading audience comes from United States.

Worldwide audience distribution share by country for Burn After Reading
CountryShare
United States38.3%
India10.0%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burn After Reading audience in United States is strongest.

Fig. 05

Top regions by affinity

Burn After Reading fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.59×
02Vermont~3K1.44×
03Oregon~20K1.43×
04Massachusetts~30K1.32×
05Washington~30K1.29×
06Montana~4K1.28×
07Maine~5K1.23×
08Colorado~20K1.21×
09New Hampshire~5K1.21×
10Minnesota~20K1.15×
11New York~70K1.14×
12Connecticut~10K1.12×
13Idaho~6K1.12×
14Alaska~3K1.12×
15Utah~10K1.11×
16California~100K1.09×
17Rhode Island~4K1.08×
18Illinois~40K1.05×
19Wisconsin~20K1.02×
20Virginia~30K0.99×
21Arizona~20K0.99×
22Pennsylvania~40K0.98×
23Missouri~20K0.98×
24Kansas~8K0.98×
25Michigan~30K0.97×
26New Mexico~5K0.97×
27Maryland~20K0.96×
28Iowa~9K0.96×
29Nebraska~5K0.95×
30New Jersey~30K0.93×
31Ohio~30K0.91×
32Oklahoma~10K0.89×
33North Carolina~30K0.88×
34Indiana~20K0.88×
35Kentucky~10K0.87×
36Hawaii~4K0.87×
37Delaware~3K0.87×
38North Dakota~2K0.87×
39South Dakota~2K0.86×
40Texas~80K0.85×
41Georgia~30K0.85×
42Tennessee~20K0.83×
43Arkansas~7K0.83×
44Nevada~9K0.81×
45Florida~60K0.80×
46South Carolina~10K0.79×
47West Virginia~4K0.78×
48Louisiana~10K0.76×
49Alabama~10K0.73×
50Mississippi~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Burn After Reading, United States
0.65×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burn After Reading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burn After Reading audience
#·InterestCategoryAffinity×
01The Manchurian Candidate (2004 film)Movies & TV227.75×
02Only Lovers Left AliveMovies & TV172.33×
03The Book of EliMovies & TV170.29×
04The Man from U.N.C.L.E.Movies & TV147.82×
05Kiss Kiss Bang BangMovies & TV134.57×
06Little NickyMovies & TV131.67×
07Sully (film)Movies & TV121.14×
08One Flew Over the Cuckoo's Nest (film)Movies & TV116.01×
09Enemy of the State (film)Movie / TV Show / Series105.74×
10The Usual SuspectsMovies & TV97.96×
11Minnie DriverMovies & TV96.22×
12Bad SantaMovies & TV92.23×
13Gangs of New YorkMovies & TV89.96×
14Melancholia (2011 film)Movies & TV89.66×
15A Beautiful Mind (film)Movies & TV86.61×
16Catch Me If You CanMovies & TV85.41×
17The Lovely Bones (film)Movies & TV70.36×
18Nightcrawler (film)Movies & TV68.89×
19The Master (2012 film)Movies & TV61.63×
20Apocalypse NowMovies & TV60.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burn After Reading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burn After Reading audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.81×
Design AffinityPREMIUM1.69×
PatriotismCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burn After Reading audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Luxury OrientationPREMIUM0.88×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burn After Reading have in United States?

Burn After Reading has an estimated audience of 1,083,431 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burn After Reading viewers?

40.5% of Burn After Reading fans are female, 59.5% are male, with an average age of 47.7 years.

03

Which brands do Burn After Reading fans like most?

Burn After Reading fans show strongest brand affinity for Minnie Driver (96.22×), Sully (film) (121.14×), and The Usual Suspects (97.96×) over the country average.

04

Where do Burn After Reading fans live in United States?

Burn After Reading fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Burn After Reading fans also like?

Beyond Burn After Reading itself, the audience over-indexes on Sully (film) (121.14×), The Usual Suspects (97.96×), Little Nicky (131.67×), and The Book of Eli (170.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burn After Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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