Melancholia (2011 film) Audience in United States

Melancholia (2011 film) has an estimated audience of 864,217 people in United States. 68.4% are female, 31.6% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Eraserhead, Burn After Reading, A Beautiful Mind (film), There Will Be Blood, The Lobster.

The average Melancholia (2011 film) fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Eraserhead, Burn After Reading, A Beautiful Mind (film), with strongest over-indexing on Eraserhead (295.21× the country average). Demographically, the Melancholia (2011 film) audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Melancholia (2011 film) fans

Demographic split for Melancholia (2011 film) audience in United States
MetricValue
Female68.4%
Male31.6%
Average age35.1
Estimated audience size864,217

Audience persona

The typical Melancholia (2011 film) fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Eraserhead.

Top regions in United States

Top regions ranked by reach for Melancholia (2011 film) in United States
RegionReachAffinity
California130,2011.37×
Texas81,7291.1×
New York60,3181.25×
Florida56,0700.96×
Illinois32,3681.12×
Pennsylvania29,1921×
Georgia26,6511×
North Carolina25,6370.99×
Ohio24,1830.91×
Virginia22,4581.07×
Washington22,3621.29×
Michigan21,8080.97×
New Jersey20,9340.95×
Arizona19,4811.1×
Massachusetts19,2071.13×
Tennessee16,5620.96×
Indiana15,0470.95×
Maryland15,0331.01×
Colorado14,8151.09×
Oregon13,9701.41×
Missouri13,5400.97×
Minnesota12,4891.01×
Wisconsin11,4480.88×
South Carolina11,0990.85×
Alabama11,0890.92×
Kentucky10,5090.97×
Louisiana10,0620.9×
Oklahoma9,4840.99×
Connecticut8,9991.04×
Nevada8,7141.04×
Utah8,0371.04×
Kansas6,5870.97×
Arkansas6,5280.92×
Iowa6,0740.85×
Mississippi5,9060.83×
New Mexico4,7141.09×
Idaho4,0600.94×
Nebraska3,8320.88×
Hawaii3,7481.01×
West Virginia3,5440.88×
Maine3,2811.06×
New Hampshire3,1710.93×
Washington, District of Columbia2,9561.14×
Rhode Island2,7451×
Montana2,2700.95×
Alaska2,0211.09×
Delaware1,8570.78×
Vermont1,8091.19×
South Dakota1,6030.8×
North Dakota1,3440.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Melancholia (2011 film) audience
BrandAffinityCategory
Eraserhead295.21×Movies & TV
Burn After Reading153.41×Movies & TV
A Beautiful Mind (film)116.71×Movies & TV
There Will Be Blood82.74×Movies & TV
The Lobster148.24×Movies & TV
Luca Guadagnino174.07×Movies & TV
Gangs of New York121.13×Movies & TV
Boogie Nights77.02×Movies & TV
RocketMan139.03×Movies & TV
Dead Poets Society57.64×Movies & TV
Suspiria116.41×Movies & TV
Requiem for a Dream62.91×Movies & TV
Noah Baumbach112.58×Movies & TV
American Beauty (1999 film)62.21×Movies & TV
Punch-Drunk Love83.82×Movies & TV
Napoleon Dynamite33.23×Movies & TV
Autism Awareness19.03×Health
Sydney Opera House67.41×Arts & Culture
Diabetes mellitus awareness12.48×Health
Walk the Line60.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Melancholia (2011 film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.32
SpiritualityBALANCE1.58
ExtroversionTHRILL1.54
Risk AppetiteTHRILL1.42
TraditionCONSERVATISM1.34
Price SensitivityPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Melancholia (2011 film)
CountryShare
United States31.7%
United Kingdom6.1%
Poland5.9%

See Melancholia (2011 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Melancholia (2011 film) have in United States?

Melancholia (2011 film) has an estimated audience of 864,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Melancholia (2011 film) fans?

68.4% of Melancholia (2011 film) fans are female, 31.6% are male, with an average age of 35.1 years.

Which brands do Melancholia (2011 film) fans like most?

Melancholia (2011 film) fans show strongest brand affinity for Eraserhead (295.21×), Burn After Reading (153.41×), and A Beautiful Mind (film) (116.71×) over the country average.

Where do Melancholia (2011 film) fans live in United States?

Melancholia (2011 film) fans in United States are most concentrated in California (reach 130,201), Texas (reach 81,729), and New York (reach 60,318). These three regions account for the largest share of the active audience.

What other brands do Melancholia (2011 film) fans also like?

Beyond Melancholia (2011 film) itself, the audience over-indexes on Burn After Reading (153.41×), A Beautiful Mind (film) (116.71×), There Will Be Blood (82.74×), and The Lobster (148.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Melancholia (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.