A data profile of the people who buy, follow and care about Dead Poets Society in United States — modelled from more than twelve digital signal sources. Dead Poets Society has an estimated audience of 3,038,930 people in United States.
The average Dead Poets Society fan in United States is 36.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Shazam (service), There Will Be Blood, The Master (2012 film), with strongest over-indexing on Shazam (service) (123.12× the country average).
Demographically, the Dead Poets Society audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dead Poets Society fan in United States is more female, around 36.6 years old, with strong Spirituality tendencies and a notable affinity for Shazam (service).
The key figures that characterise the Dead Poets Society profile in United States.
60.2% are female, 39.8% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 36.6 |
| Estimated audience size | 3,038,930 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
Where the Dead Poets Society audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~40K | 1.33× | |
| 02 | Massachusetts | ~70K | 1.22× | |
| 03 | Vermont | ~6K | 1.20× | |
| 04 | Idaho | ~20K | 1.19× | |
| 05 | Connecticut | ~30K | 1.14× | |
| 06 | Indiana | ~60K | 1.11× | |
| 07 | New Hampshire | ~10K | 1.11× | |
| 08 | Oklahoma | ~40K | 1.09× | |
| 09 | Montana | ~9K | 1.09× | |
| 10 | Nebraska | ~20K | 1.08× | |
| 11 | California | ~400K | 1.07× | |
| 12 | Pennsylvania | ~100K | 1.07× | |
| 13 | Iowa | ~30K | 1.07× | |
| 14 | Maine | ~10K | 1.07× | |
| 15 | Rhode Island | ~10K | 1.07× | |
| 16 | Illinois | ~100K | 1.06× | |
| 17 | Missouri | ~50K | 1.06× | |
| 18 | Kentucky | ~40K | 1.06× | |
| 19 | Kansas | ~20K | 1.06× | |
| 20 | Delaware | ~9K | 1.06× | |
| 21 | Washington | ~60K | 1.05× | |
| 22 | Oregon | ~40K | 1.05× | |
| 23 | Wisconsin | ~50K | 1.04× | |
| 24 | Minnesota | ~40K | 1.04× | |
| 25 | Colorado | ~50K | 1.02× | |
| 26 | North Dakota | ~6K | 1.02× | |
| 27 | Tennessee | ~60K | 1.01× | |
| 28 | South Dakota | ~7K | 1.01× | |
| 29 | New York | ~200K | 1.00× | |
| 30 | Ohio | ~90K | 1.00× | |
| 31 | Michigan | ~80K | 1.00× | |
| 32 | New Jersey | ~80K | 1.00× | |
| 33 | Virginia | ~70K | 0.99× | |
| 34 | Arkansas | ~20K | 0.99× | |
| 35 | Texas | ~200K | 0.95× | |
| 36 | North Carolina | ~80K | 0.95× | |
| 37 | Arizona | ~60K | 0.93× | |
| 38 | West Virginia | ~10K | 0.92× | |
| 39 | Washington, District of Columbia | ~8K | 0.91× | |
| 40 | Georgia | ~80K | 0.90× | |
| 41 | Alaska | ~6K | 0.90× | |
| 42 | Maryland | ~40K | 0.88× | |
| 43 | Alabama | ~40K | 0.86× | |
| 44 | South Carolina | ~40K | 0.83× | |
| 45 | New Mexico | ~10K | 0.83× | |
| 46 | Florida | ~200K | 0.81× | |
| 47 | Louisiana | ~30K | 0.81× | |
| 48 | Nevada | ~20K | 0.80× | |
| 49 | Mississippi | ~20K | 0.76× | |
| 50 | Hawaii | ~9K | 0.73× |
The strongest cross-interests of the Dead Poets Society audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shazam (service) | Music & Radio | 123.12× | ||
| 02 | Raising Arizona | Movies & TV | 98.21× | ||
| 03 | The Curious Case of Benjamin Button (film) | Movies & TV | 95.45× | ||
| 04 | Gangs of New York | Movies & TV | 90.83× | ||
| 05 | Blue Velvet (film) | Movies & TV | 89.60× | ||
| 06 | There Will Be Blood | Movies & TV | 86.42× | ||
| 07 | Being John Malkovich | Movies & TV | 77.19× | ||
| 08 | Conviction (2010 film) | Movie / TV Show / Series | 76.48× | ||
| 09 | One Flew Over the Cuckoo's Nest (film) | Movies & TV | 75.74× | ||
| 10 | Eraserhead | Movies & TV | 72.36× | ||
| 11 | Melancholia (2011 film) | Movies & TV | 68.39× | ||
| 12 | The Master (2012 film) | Movies & TV | 67.76× | ||
| 13 | Magnolia (film) | Movies & TV | 58.89× | ||
| 14 | Boogie Nights | Movies & TV | 54.24× | ||
| 15 | The Lovely Bones (film) | Movies & TV | 50.71× | ||
| 16 | Minnie Driver | Movies & TV | 47.76× | ||
| 17 | Mulholland Drive (film) | Movies & TV | 45.55× | ||
| 18 | Nightcrawler (film) | Movies & TV | 43.84× | ||
| 19 | Good Will Hunting | Movies & TV | 33.04× | ||
| 20 | Philadelphia (film) | Movies & TV | 29.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.88× | |
| Mindfulness | BALANCE | 1.26× | |
| Urban Lifestyle | OPEN | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Pet Ownership | JOY | 0.88× | |
| Individualism | JOY | 0.89× |
Dead Poets Society has an estimated audience of 3,038,930 people in United States, concentrated in California and Texas.
60.2% of Dead Poets Society fans are female, 39.8% are male, with an average age of 36.6 years.
Dead Poets Society fans show strongest brand affinity for Shazam (service) (123.12×), There Will Be Blood (86.42×), and The Master (2012 film) (67.76×) over the country average.
Dead Poets Society fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dead Poets Society itself, the audience over-indexes on There Will Be Blood (86.42×), The Master (2012 film) (67.76×), Magnolia (film) (58.89×), and Blue Velvet (film) (89.6×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dead Poets Society. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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