Nightcrawler (film) Audience in United States

Nightcrawler (film) logo

Nightcrawler (film) has an estimated audience of 2,312,166 people in United States. 56.1% are female, 43.9% are male, average age 47.3. Top regions: California, Texas, Florida. Top brand affinities: Clonakilty, Maracaibo, Jarabacoa, Elsword, Home staging.

The average Nightcrawler (film) fan in United States is 47.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clonakilty, Maracaibo, Jarabacoa, with strongest over-indexing on Clonakilty (127.72× the country average). Demographically, the Nightcrawler (film) audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Nightcrawler (film) fans

Demographic split for Nightcrawler (film) audience in United States
MetricValue
Female56.1%
Male43.9%
Average age47.3
Estimated audience size2,312,166

Audience persona

The typical Nightcrawler (film) fan in United States is more female, around 47.3 years old, with strong Extroversion tendencies and a notable affinity for Clonakilty.

Top regions in United States

Top regions ranked by reach for Nightcrawler (film) in United States
RegionReachAffinity
California332,4561.31×
Texas230,7971.16×
Florida166,3831.06×
New York137,7811.07×
Illinois86,7681.13×
Pennsylvania78,4671.01×
Georgia76,3801.07×
North Carolina74,9031.08×
Ohio71,4581×
Michigan63,5051.05×
Virginia59,8611.06×
Arizona59,6921.26×
New Jersey59,3101.01×
Washington54,0391.17×
Massachusetts48,2461.06×
Tennessee46,4201×
Indiana45,7871.08×
Maryland40,2621.01×
Colorado39,2771.08×
Missouri38,7071.04×
South Carolina32,6980.94×
Alabama31,8280.99×
Minnesota31,7580.96×
Wisconsin31,6730.91×
Oregon31,1421.17×
Kentucky29,9461.03×
Louisiana27,1830.91×
Oklahoma26,8911.05×
Connecticut24,6751.06×
Nevada23,8551.07×
Utah23,7861.15×
Kansas18,9071.04×
Iowa17,7670.93×
Arkansas17,5240.92×
Mississippi16,3940.86×
Idaho12,5481.08×
Nebraska10,9970.95×
New Mexico10,6550.92×
West Virginia10,2830.96×
New Hampshire8,0570.88×
Hawaii7,5460.76×
Maine7,5300.91×
Rhode Island7,2690.99×
Washington, District of Columbia6,3170.91×
Montana5,4700.85×
Delaware5,4330.85×
Alaska4,9551×
South Dakota4,2530.8×
North Dakota4,0830.86×
Vermont3,4960.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nightcrawler (film) audience
BrandAffinityCategory
Clonakilty127.72×Travel & Leisure
Maracaibo26.31×Travel & Leisure
Jarabacoa59.27×Travel & Leisure
Elsword20×Games
Home staging5.37×Home & Garden
Gloria8.66×Music & Radio
Google Photos2.19×Technology & Electronics
Historic site3.59×Arts & Culture
Cleveland Institute of Art24.2×Arts & Culture
Moroccan riad18.44×Politics & Society
The Nice Guys6.13×Movies & TV
Theocracy6.01×Music & Radio
Throne of Glass5.23×Literature
Nebraska Cornhuskers football2.49×Sports
Oracle Certification Program16.72×Technology & Electronics
Klingspor's Woodworking Shop18.02×Shopping
Kansas1.72×Travel & Leisure
Chromebook3.7×Technology & Electronics
3D printing1.57×Technology & Electronics
Urban horticulture2.19×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nightcrawler (film) audience
TraitClusterScore
ExtroversionTHRILL1.48
TraditionCONSERVATISM1.44
Community OrientationOPEN1.31
IndulgenceJOY1.31
MindfulnessBALANCE1.29
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Nightcrawler (film)
CountryShare
United States44.1%
Canada6.7%
United Kingdom6.4%

See Nightcrawler (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Nightcrawler (film) have in United States?

Nightcrawler (film) has an estimated audience of 2,312,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Nightcrawler (film) fans?

56.1% of Nightcrawler (film) fans are female, 43.9% are male, with an average age of 47.3 years.

Which brands do Nightcrawler (film) fans like most?

Nightcrawler (film) fans show strongest brand affinity for Clonakilty (127.72×), Maracaibo (26.31×), and Jarabacoa (59.27×) over the country average.

Where do Nightcrawler (film) fans live in United States?

Nightcrawler (film) fans in United States are most concentrated in California (reach 332,456), Texas (reach 230,797), and Florida (reach 166,383). These three regions account for the largest share of the active audience.

What other brands do Nightcrawler (film) fans also like?

Beyond Nightcrawler (film) itself, the audience over-indexes on Maracaibo (26.31×), Jarabacoa (59.27×), Elsword (20×), and Home staging (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nightcrawler (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.