Rascasse Audience Intelligence

Inception Audience in United States

A data profile of the people who buy, follow and care about Inception in United States — modelled from more than twelve digital signal sources. Inception has an estimated audience of 3,470,159 people in United States.

#7among Thriller in United States#374among Movie / TV Show / Series in United States#1110in Movies & TV

The average Inception fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tatiana Maslany, Moon (film), Godzilla, with strongest over-indexing on Tatiana Maslany (95.74× the country average).

Demographically, the Inception audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Inception fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Tatiana Maslany.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Inception profile in United States.

Audience size
3.5M
in United States
Gender
42.4%♀
57.6% male
Age
35.8
average years
Country rank
#9099
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Inception viewers

42.4% are female, 57.6% are male, average age 35.8.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Inception audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.8
Estimated audience size3,470,159
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Inception audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3916%
40-4916%
50+18%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Inception audience comes from United States.

Worldwide audience distribution share by country for Inception
CountryShare
United States21.3%
India8.3%
France5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Inception audience in United States is strongest.

Fig. 05

Top regions by affinity

Inception fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.51×
02Idaho~20K1.19×
03California~400K1.16×
04Massachusetts~80K1.16×
05Washington~80K1.14×
06Colorado~60K1.11×
07New York~200K1.10×
08Connecticut~40K1.10×
09Oregon~40K1.09×
10Texas~300K1.07×
11Illinois~100K1.06×
12New Jersey~90K1.06×
13Minnesota~50K1.06×
14Kansas~30K1.05×
15Pennsylvania~100K1.04×
16Virginia~80K1.04×
17Michigan~90K1.03×
18Indiana~60K1.03×
19Arizona~70K1.02×
20Georgia~100K1.01×
21Iowa~30K1.01×
22Montana~9K1.01×
23North Carolina~100K1.00×
24Missouri~50K1.00×
25Wisconsin~50K1.00×
26New Hampshire~10K1.00×
27Rhode Island~10K1.00×
28Washington, District of Columbia~10K1.00×
29Maryland~60K0.99×
30Nebraska~20K0.99×
31North Dakota~7K0.99×
32Vermont~6K0.99×
33Florida~200K0.98×
34Alaska~7K0.97×
35Ohio~100K0.96×
36Tennessee~60K0.95×
37Oklahoma~40K0.95×
38South Dakota~7K0.95×
39Kentucky~40K0.93×
40Hawaii~10K0.92×
41Arkansas~30K0.91×
42South Carolina~50K0.90×
43Nevada~30K0.90×
44Maine~10K0.90×
45New Mexico~10K0.86×
46Delaware~8K0.86×
47Louisiana~40K0.85×
48Alabama~40K0.83×
49West Virginia~10K0.79×
50Mississippi~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Inception, United States
0.78×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Inception audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Inception audience
#·InterestCategoryAffinity×
01The Manchurian Candidate (2004 film)Movies & TV141.35×
02JFK (film)Movies & TV101.43×
03The Ides of March (film)Movie / TV Show / Series96.09×
04Tatiana MaslanyMovies & TV95.74×
05Sully (film)Movies & TV88.49×
06Enemy of the State (film)Movie / TV Show / Series86.07×
07CloverfieldMovies & TV70.24×
08Munich (film)Movies & TV63.81×
09Ali (film)Movies & TV63.00×
10SnowpiercerMovies & TV54.79×
11Planet of the ApesMovies & TV50.31×
12Moon (film)Movies & TV48.72×
13ShutdownMusic & Radio44.13×
14Ocean's 11Movies & TV44.03×
15LimitlessMovies & TV40.93×
16Interstellar (film)Movies & TV35.45×
17Amy AdamsMovies & TV27.36×
18GodzillaMovies & TV19.97×
19Stripes (film)Movies & TV18.62×
20Obsessed (2009 film)Movies & TV16.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Inception audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Inception audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
IndividualismJOY1.31×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Inception audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Family OrientationCONSERVATISM0.92×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Inception have in United States?

Inception has an estimated audience of 3,470,159 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Inception viewers?

42.4% of Inception fans are female, 57.6% are male, with an average age of 35.8 years.

03

Which brands do Inception fans like most?

Inception fans show strongest brand affinity for Tatiana Maslany (95.74×), Moon (film) (48.72×), and Godzilla (19.97×) over the country average.

04

Where do Inception fans live in United States?

Inception fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Inception fans also like?

Beyond Inception itself, the audience over-indexes on Moon (film) (48.72×), Godzilla (19.97×), Shutdown (44.13×), and Sully (film) (88.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Thriller audiences in United States

See Inception audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Inception. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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