Cloverfield Audience in United States

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Cloverfield has an estimated audience of 1,058,484 people in United States. 30.4% are female, 69.6% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: War of the Worlds (2005 film), no country for old men, Dark Skies (film), Valerian and the City of a Thousand Planets, Attack the Block.

The average Cloverfield fan in United States is 37.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include War of the Worlds (2005 film), no country for old men, Dark Skies (film), with strongest over-indexing on War of the Worlds (2005 film) (349.79× the country average). Demographically, the Cloverfield audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Cloverfield fans

Demographic split for Cloverfield audience in United States
MetricValue
Female30.4%
Male69.6%
Average age37.4
Estimated audience size1,058,484

Audience persona

The typical Cloverfield fan in United States is more male, around 37.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for War of the Worlds (2005 film).

Top regions in United States

Top regions ranked by reach for Cloverfield in United States
RegionReachAffinity
California147,9491.27×
Texas116,5481.28×
Florida70,7540.99×
New York60,8801.03×
Illinois39,3641.12×
Pennsylvania36,5501.03×
Ohio32,3460.99×
Georgia31,8350.98×
North Carolina31,4590.99×
Michigan26,6440.96×
Arizona25,1591.16×
Washington25,1541.18×
New Jersey24,5630.91×
Virginia24,4580.95×
Tennessee20,5310.97×
Indiana20,0661.04×
Massachusetts19,1590.92×
Missouri18,2401.07×
Colorado18,0021.08×
Maryland16,6840.92×
Wisconsin15,6370.98×
Oregon15,2221.25×
Minnesota14,9810.99×
Kentucky14,2031.07×
Oklahoma14,1981.21×
South Carolina13,9880.88×
Alabama12,6480.86×
Utah11,8141.25×
Louisiana11,7360.86×
Nevada11,5051.12×
Connecticut10,0320.94×
Kansas8,8321.06×
Arkansas8,5670.98×
Iowa8,3460.96×
Mississippi7,0930.81×
Idaho6,0991.15×
New Mexico6,0571.14×
Nebraska5,2150.98×
West Virginia4,6250.94×
New Hampshire3,9210.94×
Hawaii3,8060.84×
Maine3,6130.95×
Rhode Island3,1260.93×
Montana2,8950.99×
Delaware2,5620.88×
Washington, District of Columbia2,4750.78×
Alaska2,3671.05×
South Dakota2,1770.89×
North Dakota1,8100.83×
Vermont1,5550.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cloverfield audience
BrandAffinityCategory
War of the Worlds (2005 film)349.79×Movies & TV
no country for old men194.78×Movies & TV
Dark Skies (film)516.47×Movies & TV
Valerian and the City of a Thousand Planets426.45×Movies & TV
Attack the Block661.78×Movies & TV
Jeepers Creepers (2001 film)115.83×Movies & TV
The Hills Have Eyes (1977 film)195.84×Movies & TV
Cameron Diaz70.74×Movies & TV
Cabin Fever (2002 film)205.27×Movies & TV
Shutdown61.97×Music & Radio
Hostel (2005 film)98.85×Movies & TV
The Happening (2008 film)146.37×Movies & TV
Godzilla23.4×Movies & TV
Frankenstein (1931 film)40.82×Movies & TV
I Am Legend (film)102.09×Movies & TV
The Fly (1986 film)99.27×Movies & TV
28 Days Later34.99×Movies & TV
virgin suicides119.8×Movies & TV
Donnie Darko46.35×Movies & TV
Hipstamatic390.81×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cloverfield audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
ExtroversionTHRILL1.49
LGBTQ+ IdentityOPEN1.48
Urban LifestyleOPEN1.33
SustainabilityBALANCE1.3
Social Media UsageJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Cloverfield
CountryShare
United States29.6%
Brazil5.1%
United Kingdom4.4%

See Cloverfield audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Cloverfield have in United States?

Cloverfield has an estimated audience of 1,058,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Cloverfield fans?

30.4% of Cloverfield fans are female, 69.6% are male, with an average age of 37.4 years.

Which brands do Cloverfield fans like most?

Cloverfield fans show strongest brand affinity for War of the Worlds (2005 film) (349.79×), no country for old men (194.78×), and Dark Skies (film) (516.47×) over the country average.

Where do Cloverfield fans live in United States?

Cloverfield fans in United States are most concentrated in California (reach 147,949), Texas (reach 116,548), and Florida (reach 70,754). These three regions account for the largest share of the active audience.

What other brands do Cloverfield fans also like?

Beyond Cloverfield itself, the audience over-indexes on no country for old men (194.78×), Dark Skies (film) (516.47×), Valerian and the City of a Thousand Planets (426.45×), and Attack the Block (661.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cloverfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.