Rascasse Audience Intelligence

Cloverfield Audience in United States

A data profile of the people who buy, follow and care about Cloverfield in United States — modelled from more than twelve digital signal sources. Cloverfield has an estimated audience of 1,031,944 people in United States.

#1797among Movie / TV Show / Series in United States#4206in Movies & TV

The average Cloverfield fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include War of the Worlds (2005 film), no country for old men, Dark Skies (film), with strongest over-indexing on War of the Worlds (2005 film) (349.79× the country average).

Demographically, the Cloverfield audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cloverfield fan in United States is more male, around 37.4 years old, with strong Spirituality tendencies and a notable affinity for War of the Worlds (2005 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cloverfield profile in United States.

Audience size
1M
in United States
Gender
30.4%♀
69.6% male
Age
37.4
average years
Country rank
#23183
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cloverfield viewers

30.4% are female, 69.6% are male, average age 37.4.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Cloverfield audience in United States
MetricValue
Female30.4%
Male69.6%
Average age37.4
Estimated audience size1,031,944
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Cloverfield audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3922%
40-4917%
50+17%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Cloverfield audience comes from United States.

Worldwide audience distribution share by country for Cloverfield
CountryShare
United States28.6%
Brazil5.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cloverfield audience in United States is strongest.

Fig. 05

Top regions by affinity

Cloverfield fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.23×
02California~100K1.20×
03Utah~10K1.20×
04Texas~100K1.19×
05New Mexico~6K1.19×
06Arizona~30K1.18×
07Oklahoma~10K1.18×
08Idaho~6K1.16×
09Alaska~3K1.15×
10Washington~20K1.14×
11Colorado~20K1.07×
12Nevada~10K1.07×
13Kansas~9K1.07×
14Illinois~40K1.05×
15Missouri~20K1.05×
16Arkansas~9K1.05×
17Montana~3K1.05×
18Kentucky~10K1.04×
19Indiana~20K1.03×
20Nebraska~5K1.01×
21New Hampshire~4K1.01×
22Pennsylvania~40K1.00×
23Maine~4K1.00×
24New York~60K0.99×
25West Virginia~5K0.98×
26South Dakota~2K0.98×
27Rhode Island~3K0.97×
28Ohio~30K0.96×
29Minnesota~10K0.96×
30Iowa~8K0.96×
31Georgia~30K0.95×
32Michigan~30K0.95×
33North Carolina~30K0.94×
34Tennessee~20K0.94×
35Wisconsin~20K0.94×
36Connecticut~10K0.94×
37North Dakota~2K0.94×
38Florida~70K0.93×
39Virginia~20K0.93×
40Vermont~2K0.92×
41Maryland~20K0.90×
42Delaware~3K0.90×
43New Jersey~20K0.89×
44Massachusetts~20K0.89×
45South Carolina~10K0.87×
46Louisiana~10K0.87×
47Alabama~10K0.86×
48Mississippi~7K0.85×
49Hawaii~4K0.84×
50Washington, District of Columbia~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Cloverfield, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cloverfield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cloverfield audience
#·InterestCategoryAffinity×
01Attack the BlockMovies & TV661.78×
02Dark Skies (film)Movies & TV516.47×
03Valerian and the City of a Thousand PlanetsMovies & TV426.45×
04War of the Worlds (2005 film)Movies & TV349.79×
05Cabin Fever (2002 film)Movies & TV205.27×
06The Hills Have Eyes (1977 film)Movies & TV195.84×
07no country for old menMovies & TV194.78×
08The Happening (2008 film)Movies & TV146.37×
09TrollhunterMovies & TV125.75×
10Jeepers Creepers (2001 film)Movies & TV115.83×
11I Am Legend (film)Movies & TV102.09×
12The Fly (1986 film)Movies & TV99.27×
13Hostel (2005 film)Movies & TV98.85×
14Cameron DiazMovies & TV70.74×
15ShutdownMusic & Radio61.97×
16Mulholland Drive (film)Movies & TV58.19×
17Donnie DarkoMovies & TV46.35×
18Independence Day (1996 film)Movies & TV45.69×
19Frankenstein (1931 film)Movies & TV40.82×
20GodzillaMovies & TV23.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cloverfield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cloverfield audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.19×
ExtroversionTHRILL2.47×
Early Adopter MentalityPOWER2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cloverfield audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.97×
SustainabilityBALANCE1.12×
Quality AwarenessPREMIUM1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cloverfield have in United States?

Cloverfield has an estimated audience of 1,031,944 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cloverfield viewers?

30.4% of Cloverfield fans are female, 69.6% are male, with an average age of 37.4 years.

03

Which brands do Cloverfield fans like most?

Cloverfield fans show strongest brand affinity for War of the Worlds (2005 film) (349.79×), no country for old men (194.78×), and Dark Skies (film) (516.47×) over the country average.

04

Where do Cloverfield fans live in United States?

Cloverfield fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cloverfield fans also like?

Beyond Cloverfield itself, the audience over-indexes on no country for old men (194.78×), Dark Skies (film) (516.47×), Valerian and the City of a Thousand Planets (426.45×), and Attack the Block (661.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cloverfield audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cloverfield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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