Rascasse Audience Intelligence

Frankenstein (1931 film) Audience in United States

A data profile of the people who buy, follow and care about Frankenstein (1931 film) in United States — modelled from more than twelve digital signal sources. Frankenstein (1931 film) has an estimated audience of 9,641,538 people in United States.

#77among Movie / TV Show / Series in United States#279in Movies & TV

The average Frankenstein (1931 film) fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mary Shelley, Creepypasta, Beetlejuice, with strongest over-indexing on Mary Shelley (72.61× the country average).

Demographically, the Frankenstein (1931 film) audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frankenstein (1931 film) fan in United States is balanced, around 39.2 years old, with strong Tradition tendencies and a notable affinity for Mary Shelley.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frankenstein (1931 film) profile in United States.

Audience size
9.6M
in United States
Gender
45.5%♀
54.5% male
Age
39.2
average years
Country rank
#3714
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frankenstein (1931 film) viewers

45.5% are female, 54.5% are male, average age 39.2.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Frankenstein (1931 film) audience in United States
MetricValue
Female45.5%
Male54.5%
Average age39.2
Estimated audience size9,641,538
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Frankenstein (1931 film) audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Frankenstein (1931 film) audience comes from United States.

Worldwide audience distribution share by country for Frankenstein (1931 film)
CountryShare
United States33.7%
Brazil9.8%
Mexico9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frankenstein (1931 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Frankenstein (1931 film) fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.42×
02Utah~100K1.35×
03Oregon~100K1.23×
04New Mexico~60K1.23×
05Arizona~200K1.22×
06Texas~1M1.21×
07Washington~200K1.16×
08Illinois~300K1.11×
09Colorado~200K1.10×
10Nevada~100K1.10×
11Idaho~50K1.08×
12New York~600K1.07×
13Massachusetts~200K1.07×
14Florida~700K1.04×
15New Jersey~200K1.04×
16Connecticut~100K1.04×
17Kansas~80K1.03×
18Pennsylvania~300K1.02×
19Indiana~200K1.02×
20Oklahoma~100K1.02×
21Rhode Island~30K1.02×
22Kentucky~100K1.00×
23Nebraska~50K1.00×
24North Carolina~300K0.99×
25Tennessee~200K0.99×
26Georgia~300K0.98×
27Michigan~200K0.98×
28Virginia~200K0.97×
29Arkansas~70K0.97×
30Minnesota~100K0.96×
31Montana~20K0.96×
32Ohio~300K0.95×
33West Virginia~40K0.95×
34Missouri~100K0.94×
35New Hampshire~30K0.94×
36Maine~30K0.93×
37Louisiana~100K0.92×
38Vermont~10K0.91×
39Maryland~100K0.90×
40Wisconsin~100K0.89×
41Alabama~100K0.89×
42Washington, District of Columbia~30K0.89×
43Alaska~20K0.89×
44Iowa~70K0.87×
45North Dakota~20K0.87×
46South Carolina~100K0.86×
47Delaware~20K0.85×
48Hawaii~30K0.84×
49Mississippi~60K0.83×
50South Dakota~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Frankenstein (1931 film), United States
0.78×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frankenstein (1931 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frankenstein (1931 film) audience
#·InterestCategoryAffinity×
01Mary ShelleyLiterature72.61×
02CreepypastaLiterature49.00×
03CloverfieldMovies & TV40.82×
04A Quiet PlaceMovies & TV32.61×
05Jules VerneLiterature31.20×
06Isaac AsimovLiterature29.56×
07Bates Motel (TV series)Movies & TV24.68×
08SkyfallMovies & TV20.36×
0924 (TV series)Movies & TV20.00×
10George OrwellLiterature18.98×
11John MalkovichMovies & TV17.60×
12Neil GaimanLiterature14.09×
13The X-FilesMovies & TV13.86×
14Halloween Horror NightsMovies & TV11.20×
15Psychological horrorHealth9.32×
16BeetlejuiceMovies & TV8.29×
17San Diego Comic-Con InternationalLiterature8.21×
18Graphic novelLiterature6.37×
19Brittany SnowMovies & TV5.55×
20FolklorePolitics & Society4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frankenstein (1931 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frankenstein (1931 film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.24×
PatriotismCONSERVATISM2.05×
ExtroversionTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frankenstein (1931 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
Healthy LifestyleBALANCE0.73×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frankenstein (1931 film) have in United States?

Frankenstein (1931 film) has an estimated audience of 9,641,538 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Frankenstein (1931 film) viewers?

45.5% of Frankenstein (1931 film) fans are female, 54.5% are male, with an average age of 39.2 years.

03

Which brands do Frankenstein (1931 film) fans like most?

Frankenstein (1931 film) fans show strongest brand affinity for Mary Shelley (72.61×), Creepypasta (49×), and Beetlejuice (8.29×) over the country average.

04

Where do Frankenstein (1931 film) fans live in United States?

Frankenstein (1931 film) fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Frankenstein (1931 film) fans also like?

Beyond Frankenstein (1931 film) itself, the audience over-indexes on Creepypasta (49×), Beetlejuice (8.29×), A Quiet Place (32.61×), and Cloverfield (40.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Frankenstein (1931 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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