Rascasse Audience Intelligence

John Malkovich Audience in United States

A data profile of the people who buy, follow and care about John Malkovich in United States — modelled from more than twelve digital signal sources. John Malkovich has an estimated audience of 2,514,696 people in United States.

#705among Actor Actress or TV Star in United States#2000among Person in United States#1718in Movies & TV

The average John Malkovich fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lilly Krug, Meg Ryan, Chiwetel Ejiofor, with strongest over-indexing on Lilly Krug (1496.96× the country average).

Demographically, the John Malkovich audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Malkovich fan in United States is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Lilly Krug.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Malkovich profile in United States.

Audience size
2.5M
in United States
Gender
43.9%♀
56.1% male
Age
36.7
average years
Country rank
#11871
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Malkovich fans

43.9% are female, 56.1% are male, average age 36.7.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for John Malkovich audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.7
Estimated audience size2,514,696
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the John Malkovich audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3920%
40-4917%
50+17%
Fig. 04

Worldwide distribution

36.7%

of the worldwide John Malkovich audience comes from United States.

Worldwide audience distribution share by country for John Malkovich
CountryShare
United States36.7%
United Kingdom8.6%
Brazil7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Malkovich audience in United States is strongest.

Fig. 05

Top regions by affinity

John Malkovich fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.45×
02Montana~8K1.21×
03Oregon~30K1.18×
04Utah~30K1.18×
05Idaho~10K1.16×
06Massachusetts~60K1.15×
07Vermont~5K1.15×
08Missouri~40K1.13×
09New Hampshire~10K1.13×
10Oklahoma~30K1.08×
11Alaska~6K1.08×
12Illinois~90K1.07×
13Indiana~50K1.07×
14Ohio~80K1.06×
15Washington~50K1.05×
16Wisconsin~40K1.05×
17Kentucky~30K1.05×
18Colorado~40K1.04×
19Iowa~20K1.04×
20Nebraska~10K1.03×
21Kansas~20K1.02×
22West Virginia~10K1.02×
23Arizona~50K1.01×
24Minnesota~40K1.01×
25North Dakota~5K1.01×
26Pennsylvania~80K1.00×
27South Dakota~6K1.00×
28Michigan~60K0.99×
29Tennessee~50K0.99×
30Arkansas~20K0.99×
31New Mexico~10K0.99×
32Connecticut~20K0.96×
33Rhode Island~7K0.96×
34California~300K0.95×
35North Carolina~70K0.93×
36Alabama~30K0.93×
37Virginia~50K0.92×
38New York~100K0.90×
39South Carolina~30K0.89×
40Texas~200K0.88×
41New Jersey~50K0.87×
42Louisiana~30K0.87×
43Nevada~20K0.85×
44Florida~100K0.84×
45Delaware~6K0.84×
46Mississippi~20K0.83×
47Georgia~60K0.82×
48Maryland~30K0.81×
49Washington, District of Columbia~6K0.81×
50Hawaii~8K0.77×
Fig. 06

Affinity by region

Affinity by region — John Malkovich, United States
0.77×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Malkovich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Malkovich audience
#·InterestCategoryAffinity×
01Lilly KrugMovies & TV1496.96×
02Wolfgang PetersenMovies & TV750.32×
03Rene RussoMovies & TV271.84×
04Hall PassMovies & TV245.71×
05Being John MalkovichMovies & TV231.30×
06Meg RyanMovies & TV217.27×
07Chiwetel EjioforMovies & TV204.43×
08High Fidelity (film)Movies & TV150.28×
09Joan CusackMovies & TV138.25×
10Christian SlaterMovies & TV127.51×
11The Dictator (2012 film)Movies & TV111.08×
12Yip ManPolitics & Society71.49×
13John CusackMovies & TV68.77×
14Kate BeckinsaleMovies & TV67.94×
15Laurie MetcalfMovies & TV66.01×
16Hot Tub Time MachineMovies & TV65.82×
17Nicolas CageMovies & TV42.02×
18Sharon StoneMovies & TV42.01×
19Kaitlin OlsonMovies & TV41.92×
20Kelly OsbourneMusic & Radio20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Malkovich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Malkovich audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.70×
SpiritualityBALANCE1.68×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Malkovich audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.97×
Price SensitivityPREMIUM1.02×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Malkovich have in United States?

John Malkovich has an estimated audience of 2,514,696 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Malkovich fans?

43.9% of John Malkovich fans are female, 56.1% are male, with an average age of 36.7 years.

03

Which brands do John Malkovich fans like most?

John Malkovich fans show strongest brand affinity for Lilly Krug (1496.96×), Meg Ryan (217.27×), and Chiwetel Ejiofor (204.43×) over the country average.

04

Where do John Malkovich fans live in United States?

John Malkovich fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do John Malkovich fans also like?

Beyond John Malkovich itself, the audience over-indexes on Meg Ryan (217.27×), Chiwetel Ejiofor (204.43×), Rene Russo (271.84×), and Joan Cusack (138.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See John Malkovich audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Malkovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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