John Malkovich Audience in United States

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John Malkovich has an estimated audience of 2,441,192 people in United States. 43.9% are female, 56.1% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Lilly Krug, Meg Ryan, Rene Russo, Chiwetel Ejiofor, Wolfgang Petersen.

The average John Malkovich fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lilly Krug, Meg Ryan, Rene Russo, with strongest over-indexing on Lilly Krug (1496.96× the country average). Demographically, the John Malkovich audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of John Malkovich fans

Demographic split for John Malkovich audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.7
Estimated audience size2,441,192

Audience persona

The typical John Malkovich fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Lilly Krug.

Top regions in United States

Top regions ranked by reach for John Malkovich in United States
RegionReachAffinity
California268,9841×
Texas197,1920.94×
Florida147,9270.9×
New York130,8520.96×
Illinois94,6091.16×
Ohio81,2021.08×
Pennsylvania81,1760.99×
North Carolina68,5790.93×
Georgia66,2590.88×
Michigan65,7261.03×
Massachusetts54,9321.14×
Washington54,4881.11×
Virginia53,5040.9×
Arizona53,3101.07×
New Jersey53,2210.86×
Tennessee50,4041.03×
Indiana48,7591.09×
Missouri47,7511.21×
Colorado39,7821.03×
Wisconsin37,3221.02×
Oregon35,3771.26×
Minnesota34,4650.99×
Maryland33,6160.8×
South Carolina33,5030.91×
Kentucky32,9181.08×
Alabama31,7150.93×
Oklahoma30,3371.12×
Louisiana28,6580.91×
Utah25,6491.17×
Connecticut23,5800.96×
Nevada21,6430.92×
Iowa21,0001.04×
Arkansas19,8530.99×
Kansas19,2531×
Mississippi17,1730.85×
Idaho14,5251.19×
New Mexico12,6241.03×
Nebraska12,3091.01×
West Virginia10,9100.96×
New Hampshire10,2801.07×
Maine9,5801.1×
Hawaii8,5680.82×
Montana7,9731.18×
Rhode Island7,1860.92×
Washington, District of Columbia6,1980.84×
Alaska5,2371×
South Dakota5,1410.91×
Delaware5,0450.75×
North Dakota4,6960.94×
Vermont4,1760.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Malkovich audience
BrandAffinityCategory
Lilly Krug1496.96×Movies & TV
Meg Ryan217.27×Movies & TV
Rene Russo271.84×Movies & TV
Chiwetel Ejiofor204.43×Movies & TV
Wolfgang Petersen750.32×Movies & TV
Joan Cusack138.25×Movies & TV
Being John Malkovich231.3×Movies & TV
Christian Slater127.51×Movies & TV
Hall Pass245.71×Movies & TV
Kate Beckinsale67.94×Movies & TV
John Cusack68.77×Movies & TV
The Dictator (2012 film)111.08×Movies & TV
High Fidelity (film)150.28×Movies & TV
Nicolas Cage42.02×Movies & TV
Kaitlin Olson41.92×Movies & TV
Laurie Metcalf66.01×Movies & TV
Sharon Stone42.01×Movies & TV
Hot Tub Time Machine65.82×Movies & TV
Kelly Osbourne20×Music & Radio
John Travolta20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Malkovich audience
TraitClusterScore
Risk AppetiteTHRILL2.63
TraditionCONSERVATISM1.56
Luxury OrientationPREMIUM1.5
Urban LifestyleOPEN1.4
ExtroversionTHRILL1.23
LGBTQ+ IdentityOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for John Malkovich
CountryShare
United States36.0%
United Kingdom8.4%
Brazil7.4%

See John Malkovich audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does John Malkovich have in United States?

John Malkovich has an estimated audience of 2,441,192 people in United States, concentrated in California and Texas.

What is the gender split and age of John Malkovich fans?

43.9% of John Malkovich fans are female, 56.1% are male, with an average age of 36.7 years.

Which brands do John Malkovich fans like most?

John Malkovich fans show strongest brand affinity for Lilly Krug (1496.96×), Meg Ryan (217.27×), and Rene Russo (271.84×) over the country average.

Where do John Malkovich fans live in United States?

John Malkovich fans in United States are most concentrated in California (reach 268,984), Texas (reach 197,192), and Florida (reach 147,927). These three regions account for the largest share of the active audience.

What other brands do John Malkovich fans also like?

Beyond John Malkovich itself, the audience over-indexes on Meg Ryan (217.27×), Rene Russo (271.84×), Chiwetel Ejiofor (204.43×), and Wolfgang Petersen (750.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Malkovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.