Rascasse Audience Intelligence

Being John Malkovich Audience in United States

A data profile of the people who buy, follow and care about Being John Malkovich in United States — modelled from more than twelve digital signal sources. Being John Malkovich has an estimated audience of 743,841 people in United States.

#2409among Movie / TV Show / Series in United States#5343in Movies & TV

The average Being John Malkovich fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Obsessed (2009 film), Waterworld, John Malkovich, with strongest over-indexing on Obsessed (2009 film) (114.86× the country average).

Demographically, the Being John Malkovich audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Being John Malkovich fan in United States is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Obsessed (2009 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Being John Malkovich profile in United States.

Audience size
744K
in United States
Gender
60.9%♀
39.1% male
Age
43.0
average years
Country rank
#28781
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+108%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Being John Malkovich viewers

60.9% are female, 39.1% are male, average age 43.0.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Being John Malkovich audience in United States
MetricValue
Female60.9%
Male39.1%
Average age43.0
Estimated audience size743,841
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Being John Malkovich audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

52.5%

of the worldwide Being John Malkovich audience comes from United States.

Worldwide audience distribution share by country for Being John Malkovich
CountryShare
United States52.5%
United Kingdom9.8%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Being John Malkovich audience in United States is strongest.

Fig. 05

Top regions by affinity

Being John Malkovich fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.52×
02Vermont~2K1.43×
03Washington~20K1.35×
04Washington, District of Columbia~2K1.33×
05Massachusetts~20K1.32×
06New York~40K1.31×
07Maine~3K1.27×
08California~80K1.25×
09Colorado~10K1.19×
10New Hampshire~3K1.15×
11Illinois~20K1.13×
12Connecticut~7K1.10×
13Rhode Island~2K1.10×
14Minnesota~10K1.09×
15Utah~6K1.09×
16Montana~2K1.08×
17Pennsylvania~20K1.05×
18Missouri~10K1.05×
19Alaska~1K1.05×
20New Mexico~3K1.02×
21Idaho~3K1.01×
22Wisconsin~9K0.99×
23Michigan~20K0.98×
24Ohio~20K0.97×
25Iowa~5K0.97×
26New Jersey~10K0.96×
27Indiana~10K0.95×
28Kansas~5K0.95×
29Nebraska~3K0.95×
30Virginia~10K0.94×
31Kentucky~7K0.94×
32Oklahoma~6K0.94×
33Arizona~10K0.93×
34Tennessee~10K0.91×
35Maryland~10K0.91×
36Arkansas~4K0.88×
37North Carolina~20K0.86×
38Hawaii~2K0.86×
39Texas~40K0.85×
40South Dakota~1K0.84×
41North Dakota~1K0.84×
42Georgia~20K0.83×
43Nevada~5K0.83×
44Louisiana~6K0.82×
45West Virginia~2K0.82×
46Delaware~1K0.81×
47Florida~30K0.78×
48South Carolina~7K0.77×
49Alabama~6K0.74×
50Mississippi~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Being John Malkovich, United States
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Being John Malkovich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Being John Malkovich audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV291.06×
02Gangs of New YorkMovies & TV269.87×
03Felicity JonesMovies & TV264.09×
04Last.fmMusic & Radio251.33×
05John MalkovichMovies & TV231.30×
06Noah BaumbachMovies & TV230.72×
07Luca GuadagninoMovies & TV208.13×
08Alan TuringPolitics & Society142.94×
09Kung Fu HustleMovies & TV124.64×
10Obsessed (2009 film)Movies & TV114.86×
11Requiem for a DreamMovies & TV108.50×
12Patricia ArquetteMovies & TV105.15×
13Olivia MunnMovies & TV91.42×
14MGMTMusic & Radio90.69×
15Silver Linings PlaybookMovies & TV87.28×
16Christopher WalkenMovies & TV86.61×
17Taron EgertonMovies & TV82.61×
18Dead Poets SocietyMovies & TV77.19×
19Anna FarisMovies & TV55.31×
20Diane KeatonMovies & TV21.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Being John Malkovich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Being John Malkovich audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.99×
Convenience OrientationPREMIUM1.98×
TravellingTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Being John Malkovich audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Pet OwnershipJOY0.71×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Being John Malkovich have in United States?

Being John Malkovich has an estimated audience of 743,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Being John Malkovich viewers?

60.9% of Being John Malkovich fans are female, 39.1% are male, with an average age of 43.0 years.

03

Which brands do Being John Malkovich fans like most?

Being John Malkovich fans show strongest brand affinity for Obsessed (2009 film) (114.86×), Waterworld (291.06×), and John Malkovich (231.3×) over the country average.

04

Where do Being John Malkovich fans live in United States?

Being John Malkovich fans in United States are most concentrated in California (reach ~80K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Being John Malkovich fans also like?

Beyond Being John Malkovich itself, the audience over-indexes on Waterworld (291.06×), John Malkovich (231.3×), Felicity Jones (264.09×), and Gangs of New York (269.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Being John Malkovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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