Being John Malkovich Audience in United States

Being John Malkovich has an estimated audience of 611,612 people in United States. 60.9% are female, 39.1% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Felicity Jones, Waterworld, Obsessed (2009 film), John Malkovich, Last.fm.

The average Being John Malkovich fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Felicity Jones, Waterworld, Obsessed (2009 film), with strongest over-indexing on Felicity Jones (368.38× the country average). Demographically, the Being John Malkovich audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Being John Malkovich fans

Demographic split for Being John Malkovich audience in United States
MetricValue
Female60.9%
Male39.1%
Average age43.0
Estimated audience size611,612

Audience persona

The typical Being John Malkovich fan in United States is more female, around 43.0 years old, with strong Travelling tendencies and a notable affinity for Felicity Jones.

Top regions in United States

Top regions ranked by reach for Being John Malkovich in United States
RegionReachAffinity
California94,3201.4×
New York48,2721.41×
Texas46,7170.89×
Florida33,6500.81×
Illinois23,9451.18×
Pennsylvania22,5261.09×
Ohio18,7831×
Washington17,3231.41×
North Carolina16,7750.91×
Georgia16,6390.88×
Massachusetts16,5341.37×
Michigan16,1401.01×
New Jersey15,7441.01×
Virginia14,5100.97×
Colorado11,9321.24×
Arizona11,6710.93×
Indiana11,2941.01×
Oregon11,2431.6×
Tennessee11,2230.91×
Missouri10,3081.05×
Minnesota9,7611.11×
Maryland9,6130.91×
Wisconsin9,1140.99×
Connecticut6,9531.13×
South Carolina6,7930.74×
Kentucky6,5820.86×
Oklahoma6,2260.92×
Alabama6,1740.72×
Utah6,0511.1×
Louisiana5,9480.75×
Nevada4,9180.83×
Iowa4,5590.9×
Kansas4,5570.95×
Arkansas4,3270.86×
Mississippi3,0230.6×
Idaho2,9560.96×
New Mexico2,9030.95×
Nebraska2,7410.89×
Washington, District of Columbia2,7221.48×
Maine2,6741.22×
New Hampshire2,6561.1×
Hawaii2,4360.93×
Rhode Island2,1971.13×
West Virginia1,9990.7×
Montana1,6690.98×
Vermont1,5551.45×
Delaware1,2270.73×
Alaska1,2220.93×
South Dakota8530.6×
North Dakota8500.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Being John Malkovich audience
BrandAffinityCategory
Felicity Jones368.38×Movies & TV
Waterworld366.9×Movies & TV
Obsessed (2009 film)176.03×Movies & TV
John Malkovich252.82×Movies & TV
Last.fm369.4×Music & Radio
Anna Faris102.66×Movies & TV
Luca Guadagnino260.68×Movies & TV
Alan Turing190.66×Politics & Society
Noah Baumbach267.9×Movies & TV
Olivia Munn87.78×Movies & TV
Christopher Walken82.58×Movies & TV
Gangs of New York142.49×Movies & TV
MGMT83.33×Music & Radio
Patricia Arquette65.39×Movies & TV
Kung Fu Hustle139.86×Movies & TV
Dead Poets Society66.48×Movies & TV
Taron Egerton61.81×Movies & TV
Requiem for a Dream69.7×Movies & TV
Eraserhead92.28×Movies & TV
The Clash99.8×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Being John Malkovich audience
TraitClusterScore
TravellingTHRILL1.83
IndulgenceJOY1.56
ExtroversionTHRILL1.45
Risk AppetiteTHRILL1.39
Urban LifestyleOPEN1.37
Career OrientationPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Being John Malkovich
CountryShare
United States52.6%
United Kingdom11.4%
Germany5.3%

See Being John Malkovich audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Being John Malkovich have in United States?

Being John Malkovich has an estimated audience of 611,612 people in United States, concentrated in California and New York.

What is the gender split and age of Being John Malkovich fans?

60.9% of Being John Malkovich fans are female, 39.1% are male, with an average age of 43.0 years.

Which brands do Being John Malkovich fans like most?

Being John Malkovich fans show strongest brand affinity for Felicity Jones (368.38×), Waterworld (366.9×), and Obsessed (2009 film) (176.03×) over the country average.

Where do Being John Malkovich fans live in United States?

Being John Malkovich fans in United States are most concentrated in California (reach 94,320), New York (reach 48,272), and Texas (reach 46,717). These three regions account for the largest share of the active audience.

What other brands do Being John Malkovich fans also like?

Beyond Being John Malkovich itself, the audience over-indexes on Waterworld (366.9×), Obsessed (2009 film) (176.03×), John Malkovich (252.82×), and Last.fm (369.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Being John Malkovich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.