Silver Linings Playbook Audience in United States

Silver Linings Playbook logo

Silver Linings Playbook has an estimated audience of 1,496,393 people in United States. 67.5% are female, 32.5% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: The Master (2012 film), One Day (2011 film), Magnolia (film), La La Land (film), There Will Be Blood.

The average Silver Linings Playbook fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Master (2012 film), One Day (2011 film), Magnolia (film), with strongest over-indexing on The Master (2012 film) (111.32× the country average). Demographically, the Silver Linings Playbook audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Silver Linings Playbook fans

Demographic split for Silver Linings Playbook audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.3
Estimated audience size1,496,393

Audience persona

The typical Silver Linings Playbook fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for The Master (2012 film).

Top regions in United States

Top regions ranked by reach for Silver Linings Playbook in United States
RegionReachAffinity
California195,4281.19×
Texas131,3201.02×
Florida98,1620.97×
New York98,1301.17×
Pennsylvania77,8971.55×
Illinois58,5111.17×
New Jersey49,6701.31×
Ohio46,6061.01×
North Carolina42,1740.94×
Georgia41,2590.9×
Michigan40,2091.03×
Massachusetts37,8871.29×
Virginia35,6690.98×
Washington32,4591.08×
Arizona30,0670.98×
Indiana26,4680.97×
Tennessee26,2050.87×
Colorado25,0121.06×
Maryland24,6340.96×
Missouri23,8280.99×
Minnesota21,8881.02×
Wisconsin21,0800.94×
Connecticut18,9401.26×
South Carolina18,9260.84×
Kentucky18,750
Oregon18,5681.08×
Oklahoma16,1780.97×
Louisiana15,9920.83×
Utah15,2901.14×
Alabama15,1290.72×
Nevada12,7830.88×
Kansas11,1180.94×
Iowa10,8850.88×
Arkansas10,4790.85×
Mississippi8,4550.69×
Idaho7,502
New Mexico7,481
Nebraska6,7390.9×
New Hampshire6,5491.11×
West Virginia5,8100.83×
Rhode Island5,6931.2×
Maine5,3040.99×
Hawaii5,1370.8×
Washington, District of Columbia4,8921.09×
Delaware4,7241.14×
Montana4,1891.01×
Vermont3,2311.23×
Alaska2,6440.83×
South Dakota2,5870.75×
North Dakota2,5300.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silver Linings Playbook audience
BrandAffinityCategory
The Master (2012 film)111.32×Movies & TV
One Day (2011 film)81.76×Movies & TV
Magnolia (film)84.87×Movies & TV
La La Land (film)57.38×Movies & TV
There Will Be Blood84.97×Movies & TV
Lost in Translation (film)119.39×Movies & TV
One Flew Over the Cuckoo's Nest (film)115.31×Movies & TV
Punch-Drunk Love123.56×Movies & TV
Love & Other Drugs88.96×Movies & TV
Breakfast at Tiffany's (film)81.98×Movies & TV
What's Eating Gilbert Grape89.55×Movies & TV
Blue Velvet (film)97.89×Movies & TV
Conviction (2010 film)84.52×
Good Will Hunting47.1×Movies & TV
The Break-Up106.25×Movies & TV
Lady Bird (film)68.84×Movies & TV
Into the Wild (film)63.03×Movies & TV
Spotlight (film)85.94×Movies & TV
As Good as It Gets95.31×Movies & TV
Little Miss Sunshine69.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silver Linings Playbook audience
TraitClusterScore
PatriotismCONSERVATISM1.66
Community OrientationOPEN1.34
IndulgenceJOY1.28
ExtroversionTHRILL1.28
SpiritualityBALANCE1.23
MindfulnessBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Silver Linings Playbook
CountryShare
United States40.1%
United Kingdom5.4%
France5.0%

See Silver Linings Playbook audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Silver Linings Playbook have in United States?

Silver Linings Playbook has an estimated audience of 1,496,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Silver Linings Playbook fans?

67.5% of Silver Linings Playbook fans are female, 32.5% are male, with an average age of 44.3 years.

Which brands do Silver Linings Playbook fans like most?

Silver Linings Playbook fans show strongest brand affinity for The Master (2012 film) (111.32×), One Day (2011 film) (81.76×), and Magnolia (film) (84.87×) over the country average.

Where do Silver Linings Playbook fans live in United States?

Silver Linings Playbook fans in United States are most concentrated in California (reach 195,428), Texas (reach 131,320), and Florida (reach 98,162). These three regions account for the largest share of the active audience.

What other brands do Silver Linings Playbook fans also like?

Beyond Silver Linings Playbook itself, the audience over-indexes on One Day (2011 film) (81.76×), Magnolia (film) (84.87×), La La Land (film) (57.38×), and There Will Be Blood (84.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silver Linings Playbook. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.