Little Miss Sunshine Audience in United States
Little Miss Sunshine has an estimated audience of 1,580,911 people in United States. 64.1% are female, 35.9% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Malin Åkerman, 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Sonic the Hedgehog (comics), Submarine (2010 film).
The average Little Miss Sunshine fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Malin Åkerman, 10 Things I Hate About You (TV series), Freaky Friday (2003 film), with strongest over-indexing on Malin Åkerman (54.04× the country average). Demographically, the Little Miss Sunshine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy
Demographics of Little Miss Sunshine fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.7 |
| Estimated audience size | 1,580,911 |
Audience persona
The typical Little Miss Sunshine fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Malin Åkerman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 231,229 | 1.33× |
| Texas | 136,660 | 1.01× |
| New York | 98,431 | 1.11× |
| Florida | 90,452 | 0.85× |
| Illinois | 60,675 | 1.15× |
| Pennsylvania | 55,168 | 1.04× |
| Ohio | 46,735 | 0.96× |
| North Carolina | 46,095 | 0.97× |
| Michigan | 42,921 | 1.04× |
| Georgia | 42,426 | 0.87× |
| Washington | 39,947 | 1.26× |
| Massachusetts | 39,654 | 1.27× |
| New Jersey | 37,331 | 0.93× |
| Virginia | 36,196 | 0.94× |
| Arizona | 34,706 | 1.08× |
| Colorado | 32,785 | 1.32× |
| Indiana | 28,136 | 0.97× |
| Tennessee | 27,931 | 0.88× |
| Oregon | 25,579 | 1.41× |
| Missouri | 25,518 | 1× |
| Minnesota | 25,338 | 1.12× |
| Wisconsin | 24,162 | 1.02× |
| Maryland | 23,447 | 0.86× |
| Kentucky | 18,999 | 0.96× |
| South Carolina | 18,564 | 0.78× |
| Utah | 18,406 | 1.3× |
| Connecticut | 17,524 | 1.11× |
| Oklahoma | 17,016 | 0.97× |
| Louisiana | 15,488 | 0.76× |
| Alabama | 14,611 | 0.66× |
| Nevada | 13,632 | 0.89× |
| Kansas | 12,323 | 0.99× |
| Iowa | 11,995 | 0.92× |
| Arkansas | 11,509 | 0.88× |
| New Mexico | 8,991 | 1.13× |
| Idaho | 8,861 | 1.12× |
| Mississippi | 8,710 | 0.67× |
| Nebraska | 7,625 | 0.96× |
| New Hampshire | 6,542 | 1.05× |
| Maine | 6,419 | 1.13× |
| West Virginia | 5,970 | 0.81× |
| Hawaii | 5,607 | 0.83× |
| Rhode Island | 5,528 | 1.1× |
| Washington, District of Columbia | 5,340 | 1.12× |
| Montana | 4,909 | 1.12× |
| Vermont | 3,575 | 1.29× |
| Delaware | 3,436 | 0.79× |
| Alaska | 3,099 | 0.92× |
| South Dakota | 2,926 | 0.8× |
| North Dakota | 2,495 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Malin Åkerman | 54.04× | Fashion & Accessoires |
| 10 Things I Hate About You (TV series) | 60.31× | Movies & TV |
| Freaky Friday (2003 film) | 37.36× | Movies & TV |
| Sonic the Hedgehog (comics) | 32.25× | Literature |
| Submarine (2010 film) | 61.95× | Movies & TV |
| Thomas Jane | 66.45× | Movies & TV |
| The Master (2012 film) | 33.14× | Movies & TV |
| Chef (film) | 52.27× | Movies & TV |
| Stand by Me (film) | 36.59× | Movies & TV |
| Rachel McAdams | 22.77× | Movies & TV |
| La La Land (film) | 24.37× | Movies & TV |
| Good Will Hunting | 29.26× | Movies & TV |
| Flipped (film) | 31.51× | Movies & TV |
| Spotlight (film) | 52.18× | Movies & TV |
| Jerry Maguire | 38.28× | Movies & TV |
| Lost in Translation (film) | 44.93× | Movies & TV |
| The Day After Tomorrow | 40.01× | Movies & TV |
| Kathy Bates | 25.29× | Movies & TV |
| The Perks of Being a Wallflower (film) | 37.26× | Movies & TV |
| Paul Thomas Anderson | 23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.25 |
| Luxury Orientation | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.66 |
| Design Affinity | PREMIUM | 1.57 |
| Extroversion | THRILL | 1.52 |
| Mindfulness | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 9.1% |
| France | 8.2% |
See Little Miss Sunshine audiences in other countries
More Comedy audiences in United States
- Nate Bargatze (13,691,710)
- Bill Cosby (10,912,637)
- Freaky Friday (2003 film) (9,928,637)
- Shane Gillis (7,142,700)
- Matt Rife (6,983,621)
Frequently asked questions
How many fans does Little Miss Sunshine have in United States?
Little Miss Sunshine has an estimated audience of 1,580,911 people in United States, concentrated in California and Texas.
What is the gender split and age of Little Miss Sunshine fans?
64.1% of Little Miss Sunshine fans are female, 35.9% are male, with an average age of 39.7 years.
Which brands do Little Miss Sunshine fans like most?
Little Miss Sunshine fans show strongest brand affinity for Malin Åkerman (54.04×), 10 Things I Hate About You (TV series) (60.31×), and Freaky Friday (2003 film) (37.36×) over the country average.
Where do Little Miss Sunshine fans live in United States?
Little Miss Sunshine fans in United States are most concentrated in California (reach 231,229), Texas (reach 136,660), and New York (reach 98,431). These three regions account for the largest share of the active audience.
What other brands do Little Miss Sunshine fans also like?
Beyond Little Miss Sunshine itself, the audience over-indexes on 10 Things I Hate About You (TV series) (60.31×), Freaky Friday (2003 film) (37.36×), Sonic the Hedgehog (comics) (32.25×), and Submarine (2010 film) (61.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Little Miss Sunshine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.