Rascasse Audience Intelligence

Little Miss Sunshine Audience in United States

A data profile of the people who buy, follow and care about Little Miss Sunshine in United States — modelled from more than twelve digital signal sources. Little Miss Sunshine has an estimated audience of 1,718,655 people in United States.

#34among Comedy in United States#1028among Movie / TV Show / Series in United States#2577in Movies & TV

The average Little Miss Sunshine fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include 10 Things I Hate About You (TV series), Freaky Friday (2003 film), Thomas Jane, with strongest over-indexing on 10 Things I Hate About You (TV series) (60.31× the country average).

Demographically, the Little Miss Sunshine audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Little Miss Sunshine fan in United States is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for 10 Things I Hate About You (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Little Miss Sunshine profile in United States.

Audience size
1.7M
in United States
Gender
64.1%♀
35.9% male
Age
39.7
average years
Country rank
#16015
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Little Miss Sunshine viewers

64.1% are female, 35.9% are male, average age 39.7.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Little Miss Sunshine audience in United States
MetricValue
Female64.1%
Male35.9%
Average age39.7
Estimated audience size1,718,655
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Little Miss Sunshine audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4920%
50+22%
Fig. 04

Worldwide distribution

30.2%

of the worldwide Little Miss Sunshine audience comes from United States.

Worldwide audience distribution share by country for Little Miss Sunshine
CountryShare
United States30.2%
United Kingdom9.0%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Little Miss Sunshine audience in United States is strongest.

Fig. 05

Top regions by affinity

Little Miss Sunshine fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.40×
02Vermont~4K1.37×
03Colorado~30K1.31×
04Utah~20K1.28×
05California~200K1.26×
06Massachusetts~40K1.26×
07Washington~40K1.22×
08Maine~7K1.16×
09New Mexico~9K1.15×
10Montana~5K1.15×
11Minnesota~30K1.12×
12Rhode Island~6K1.11×
13Illinois~60K1.10×
14Idaho~9K1.10×
15New Hampshire~7K1.10×
16Arizona~40K1.09×
17Connecticut~20K1.09×
18New York~90K1.06×
19Washington, District of Columbia~5K1.06×
20Pennsylvania~50K1.01×
21Wisconsin~20K1.01×
22Michigan~40K1.00×
23Alaska~3K1.00×
24Missouri~30K0.98×
25Texas~100K0.97×
26Kansas~10K0.97×
27Indiana~30K0.96×
28Nebraska~8K0.96×
29Oklahoma~20K0.95×
30Ohio~50K0.94×
31Iowa~10K0.94×
32New Jersey~40K0.93×
33North Carolina~40K0.92×
34Virginia~40K0.91×
35Kentucky~20K0.91×
36Nevada~10K0.91×
37Tennessee~30K0.88×
38Maryland~20K0.88×
39West Virginia~6K0.88×
40Arkansas~10K0.87×
41Hawaii~6K0.87×
42South Dakota~3K0.87×
43North Dakota~3K0.87×
44Delaware~4K0.86×
45Georgia~40K0.85×
46Florida~90K0.82×
47South Carolina~20K0.76×
48Louisiana~20K0.74×
49Alabama~20K0.70×
50Mississippi~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Little Miss Sunshine, United States
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Little Miss Sunshine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Little Miss Sunshine audience
#·InterestCategoryAffinity×
01Thomas JaneMovies & TV66.45×
02Submarine (2010 film)Movies & TV61.95×
0310 Things I Hate About You (TV series)Movies & TV60.31×
04Chef (film)Movies & TV52.27×
05Spotlight (film)Movies & TV52.18×
06Lost in Translation (film)Movies & TV44.93×
07The Day After TomorrowMovies & TV40.01×
08Jerry MaguireMovies & TV38.28×
09Freaky Friday (2003 film)Movies & TV37.36×
10The Perks of Being a Wallflower (film)Movies & TV37.26×
11Stand by Me (film)Movies & TV36.59×
12The Master (2012 film)Movies & TV33.14×
13Flipped (film)Movies & TV31.51×
14Good Will HuntingMovies & TV29.26×
15Bill HaderMovies & TV28.06×
16Kathy BatesMovies & TV25.29×
17La La Land (film)Movies & TV24.37×
18Paul Thomas AndersonMovies & TV23.00×
19Rachel McAdamsMovies & TV22.77×
20The Notebook (2004 film)Movies & TV21.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Little Miss Sunshine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Little Miss Sunshine audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.55×
SpiritualityBALANCE1.47×
Community OrientationOPEN1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Little Miss Sunshine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.97×
PatriotismCONSERVATISM0.98×
Need for SecurityCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Little Miss Sunshine have in United States?

Little Miss Sunshine has an estimated audience of 1,718,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Little Miss Sunshine viewers?

64.1% of Little Miss Sunshine fans are female, 35.9% are male, with an average age of 39.7 years.

03

Which brands do Little Miss Sunshine fans like most?

Little Miss Sunshine fans show strongest brand affinity for 10 Things I Hate About You (TV series) (60.31×), Freaky Friday (2003 film) (37.36×), and Thomas Jane (66.45×) over the country average.

04

Where do Little Miss Sunshine fans live in United States?

Little Miss Sunshine fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Little Miss Sunshine fans also like?

Beyond Little Miss Sunshine itself, the audience over-indexes on Freaky Friday (2003 film) (37.36×), Thomas Jane (66.45×), La La Land (film) (24.37×), and Rachel McAdams (22.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Little Miss Sunshine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Miss Sunshine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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