Rascasse Audience Intelligence

Kathy Bates Audience in United States

A data profile of the people who buy, follow and care about Kathy Bates in United States — modelled from more than twelve digital signal sources. Kathy Bates has an estimated audience of 3,533,543 people in United States.

#428among Actor Actress or TV Star in United States#1226among Person in United States#1077in Movies & TV

The average Kathy Bates fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midnight in Paris, Sally Field, Jessica Chastain, with strongest over-indexing on Midnight in Paris (115.17× the country average).

Demographically, the Kathy Bates audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kathy Bates fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Midnight in Paris.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kathy Bates profile in United States.

Audience size
3.5M
in United States
Gender
70.6%♀
29.4% male
Age
41.9
average years
Country rank
#8943
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kathy Bates fans

70.6% are female, 29.4% are male, average age 41.9.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Kathy Bates audience in United States
MetricValue
Female70.6%
Male29.4%
Average age41.9
Estimated audience size3,533,543
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Kathy Bates audience in United States
Age bracketShare%
16-1921%
20-2912%
30-3916%
40-4918%
50+32%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Kathy Bates audience comes from United States.

Worldwide audience distribution share by country for Kathy Bates
CountryShare
United States44.8%
United Kingdom5.8%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kathy Bates audience in United States is strongest.

Fig. 05

Top regions by affinity

Kathy Bates fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~90K1.25×
02Missouri~70K1.22×
03Oklahoma~50K1.22×
04Arkansas~40K1.21×
05Kentucky~50K1.20×
06Maine~20K1.18×
07West Virginia~20K1.16×
08Ohio~100K1.15×
09Indiana~80K1.15×
10Idaho~20K1.14×
11Oregon~50K1.11×
12Kansas~30K1.11×
13Iowa~30K1.09×
14Wisconsin~60K1.06×
15South Carolina~60K1.06×
16Mississippi~30K1.06×
17Montana~10K1.06×
18Michigan~100K1.04×
19Alabama~50K1.04×
20New Hampshire~20K1.04×
21New Mexico~20K1.03×
22Minnesota~50K1.02×
23Pennsylvania~100K1.01×
24North Carolina~100K1.01×
25Washington~70K0.99×
26Colorado~60K0.99×
27Louisiana~50K0.99×
28Nebraska~20K0.99×
29South Dakota~8K0.99×
30Vermont~6K0.99×
31Connecticut~40K0.96×
32Utah~30K0.96×
33Arizona~70K0.94×
34Rhode Island~10K0.94×
35Delaware~9K0.94×
36Illinois~100K0.93×
37North Dakota~7K0.93×
38Georgia~100K0.92×
39Texas~300K0.91×
40Florida~200K0.91×
41Virginia~80K0.90×
42Massachusetts~60K0.89×
43Maryland~60K0.88×
44Nevada~30K0.86×
45Alaska~7K0.84×
46New York~200K0.81×
47California~300K0.79×
48New Jersey~70K0.78×
49Hawaii~10K0.72×
50Washington, District of Columbia~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Kathy Bates, United States
0.64×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kathy Bates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kathy Bates audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV115.17×
02Moonrise KingdomMovies & TV95.84×
03Judi DenchMovies & TV51.48×
04Jessica ChastainMovies & TV45.84×
05Julianne MooreMovies & TV43.59×
06Evan PetersMovies & TV41.90×
07Sally FieldMovies & TV39.22×
08Love ActuallyMovies & TV32.56×
09Emma ThompsonMovies & TV25.47×
10Little Miss SunshineMovies & TV25.29×
11Meg RyanMovies & TV24.58×
12Steve MartinMovies & TV20.28×
13John GoodmanMovies & TV20.02×
14Kelly OsbourneMusic & Radio20.00×
1524 (TV series)Movies & TV19.55×
16Julia Louis-DreyfusMovies & TV18.93×
17The HolidayMovies & TV18.55×
18Kate WinsletMovies & TV17.91×
19Leonardo DiCaprioMovies & TV13.57×
20Diane KeatonMovies & TV13.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kathy Bates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kathy Bates audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
SpiritualityBALANCE1.47×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kathy Bates audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
Healthy LifestyleBALANCE0.79×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kathy Bates have in United States?

Kathy Bates has an estimated audience of 3,533,543 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kathy Bates fans?

70.6% of Kathy Bates fans are female, 29.4% are male, with an average age of 41.9 years.

03

Which brands do Kathy Bates fans like most?

Kathy Bates fans show strongest brand affinity for Midnight in Paris (115.17×), Sally Field (39.22×), and Jessica Chastain (45.84×) over the country average.

04

Where do Kathy Bates fans live in United States?

Kathy Bates fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kathy Bates fans also like?

Beyond Kathy Bates itself, the audience over-indexes on Sally Field (39.22×), Jessica Chastain (45.84×), Moonrise Kingdom (95.84×), and Julianne Moore (43.59×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kathy Bates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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