Rascasse Audience Intelligence

Leonardo DiCaprio Audience in United States

A data profile of the people who buy, follow and care about Leonardo DiCaprio in United States — modelled from more than twelve digital signal sources. Leonardo DiCaprio has an estimated audience of 12,371,414 people in United States.

#32among Actor Actress or TV Star in United States#119among Person in United States#200in Movies & TV

The average Leonardo DiCaprio fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shutter Island (film), Kate Winslet, Eternal Sunshine of the Spotless Mind, with strongest over-indexing on Shutter Island (film) (29.14× the country average).

Demographically, the Leonardo DiCaprio audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leonardo DiCaprio fan in United States is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Shutter Island (film).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leonardo DiCaprio profile in United States.

Audience size
12.4M
in United States
Gender
56.2%♀
43.8% male
Age
36.3
average years
Country rank
#2885
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leonardo DiCaprio fans

56.2% are female, 43.8% are male, average age 36.3.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Leonardo DiCaprio audience in United States
MetricValue
Female56.2%
Male43.8%
Average age36.3
Estimated audience size12,371,414
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Leonardo DiCaprio audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3919%
40-4917%
50+16%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Leonardo DiCaprio audience comes from United States.

Worldwide audience distribution share by country for Leonardo DiCaprio
CountryShare
United States26.0%
Brazil7.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leonardo DiCaprio audience in United States is strongest.

Fig. 05

Top regions by affinity

Leonardo DiCaprio fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.22×
02Arizona~300K1.14×
03New York~800K1.12×
04New Jersey~300K1.10×
05Massachusetts~300K1.10×
06Connecticut~100K1.10×
07Washington~300K1.09×
08Oregon~200K1.08×
09Utah~100K1.08×
10Texas~1M1.07×
11Illinois~400K1.06×
12Oklahoma~100K1.06×
13Nevada~100K1.06×
14Pennsylvania~400K1.05×
15Colorado~200K1.05×
16Minnesota~200K1.05×
17Ohio~400K1.04×
18Michigan~300K1.03×
19New Mexico~60K1.03×
20Missouri~200K1.02×
21Kentucky~200K1.02×
22Kansas~100K1.02×
23Idaho~60K1.02×
24Tennessee~200K1.01×
25New Hampshire~50K1.00×
26Rhode Island~40K1.00×
27Georgia~400K0.99×
28North Carolina~400K0.99×
29Indiana~200K0.99×
30Virginia~300K0.98×
31Louisiana~200K0.98×
32Arkansas~100K0.98×
33Nebraska~60K0.98×
34Florida~800K0.97×
35Wisconsin~200K0.97×
36Montana~30K0.97×
37Alaska~30K0.97×
38Maryland~200K0.96×
39Maine~40K0.94×
40North Dakota~20K0.94×
41Alabama~200K0.93×
42Iowa~90K0.92×
43South Dakota~30K0.92×
44Vermont~20K0.91×
45South Carolina~200K0.90×
46West Virginia~50K0.90×
47Washington, District of Columbia~30K0.90×
48Hawaii~50K0.88×
49Delaware~30K0.88×
50Mississippi~90K0.84×
Fig. 06

Affinity by region

Affinity by region — Leonardo DiCaprio, United States
0.84×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leonardo DiCaprio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leonardo DiCaprio audience
#·InterestCategoryAffinity×
01Shutter Island (film)Movies & TV29.14×
02Eternal Sunshine of the Spotless MindMovies & TV28.25×
03Billy ZaneMovies & TV23.20×
04Frances FisherMovies & TV22.70×
05Bill PaxtonMovies & TV22.40×
06Kate WinsletMovies & TV21.68×
07Emily MortimerMovies & TV20.00×
08Leighton MeesterMovies & TV18.86×
09Django UnchainedMovies & TV17.46×
10Ben KingsleyMovies & TV16.53×
11The Great Gatsby (2013 film)Movies & TV14.11×
12Kathy BatesMovies & TV13.57×
13Johnny DeppMovies & TV7.41×
14Rob ReinerMovies & TV3.22×
15NBCMovies & TV2.15×
16Rock musicMusic & Radio1.87×
17SupermanMovies & TV1.86×
18NatureHome & Garden1.86×
19EducationBusiness & Career1.81×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leonardo DiCaprio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leonardo DiCaprio audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.43×
Design AffinityPREMIUM1.42×
MindfulnessBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leonardo DiCaprio audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Quality AwarenessPREMIUM0.81×
Convenience OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Leonardo DiCaprio have in United States?

Leonardo DiCaprio has an estimated audience of 12,371,414 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Leonardo DiCaprio fans?

56.2% of Leonardo DiCaprio fans are female, 43.8% are male, with an average age of 36.3 years.

03

Which brands do Leonardo DiCaprio fans like most?

Leonardo DiCaprio fans show strongest brand affinity for Shutter Island (film) (29.14×), Kate Winslet (21.68×), and Eternal Sunshine of the Spotless Mind (28.25×) over the country average.

04

Where do Leonardo DiCaprio fans live in United States?

Leonardo DiCaprio fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Leonardo DiCaprio fans also like?

Beyond Leonardo DiCaprio itself, the audience over-indexes on Kate Winslet (21.68×), Eternal Sunshine of the Spotless Mind (28.25×), Leighton Meester (18.86×), and Bill Paxton (22.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Leonardo DiCaprio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonardo DiCaprio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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