Leonardo DiCaprio Audience in United States

Leonardo DiCaprio logo

Leonardo DiCaprio has an estimated audience of 12,293,650 people in United States. 56.2% are female, 43.8% are male, average age 36.3. Top regions: California, Texas, Florida. Top brand affinities: Shutter Island (film), Kate Winslet, Eternal Sunshine of the Spotless Mind, Leighton Meester, Bill Paxton.

The average Leonardo DiCaprio fan in United States is 36.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shutter Island (film), Kate Winslet, Eternal Sunshine of the Spotless Mind, with strongest over-indexing on Shutter Island (film) (29.14× the country average). Demographically, the Leonardo DiCaprio audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Leonardo DiCaprio fans

Demographic split for Leonardo DiCaprio audience in United States
MetricValue
Female56.2%
Male43.8%
Average age36.3
Estimated audience size12,293,650

Audience persona

The typical Leonardo DiCaprio fan in United States is more female, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Shutter Island (film).

Top regions in United States

Top regions ranked by reach for Leonardo DiCaprio in United States
RegionReachAffinity
California1,664,5181.23×
Texas1,191,6241.13×
Florida840,5601.01×
New York801,5381.17×
Illinois451,6301.1×
Pennsylvania428,2841.03×
Ohio415,1991.1×
Georgia380,5731×
North Carolina370,9731×
New Jersey340,9901.09×
Michigan338,3521.05×
Arizona306,2451.22×
Virginia290,5440.97×
Washington267,8811.09×
Massachusetts264,2401.09×
Tennessee256,9721.04×
Indiana225,1481×
Missouri203,4581.03×
Maryland199,3240.94×
Colorado199,1941.03×
Minnesota184,4621.05×
Wisconsin183,5610.99×
South Carolina171,2340.93×
Alabama170,8941×
Kentucky163,2591.06×
Louisiana153,6690.97×
Oregon152,1641.08×
Oklahoma150,1571.1×
Connecticut136,2321.1×
Nevada126,4701.06×
Utah123,7541.12×
Arkansas100,7360.99×
Kansas98,7371.02×
Iowa93,7360.93×
Mississippi84,8620.84×
Idaho62,4631.01×
New Mexico61,5621×
Nebraska58,4740.95×
West Virginia51,3350.9×
New Hampshire47,8960.99×
Hawaii45,5510.86×
Maine39,0180.89×
Rhode Island36,3990.93×
Montana31,5230.92×
Washington, District of Columbia30,9150.84×
Delaware27,7550.82×
Alaska25,3130.96×
South Dakota25,2810.89×
North Dakota22,7210.9×
Vermont17,3690.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leonardo DiCaprio audience
BrandAffinityCategory
Shutter Island (film)29.14×Movies & TV
Kate Winslet21.68×Movies & TV
Eternal Sunshine of the Spotless Mind28.25×Movies & TV
Leighton Meester18.86×Movies & TV
Bill Paxton22.4×Movies & TV
Django Unchained17.46×Movies & TV
Billy Zane23.2×Movies & TV
Euphoria2.31×Movies & TV
Kathy Bates13.57×Movies & TV
Ben Kingsley16.53×Movies & TV
The Great Gatsby (2013 film)14.11×Movies & TV
Friends2.42×Movies & TV
Superman1.86×Movies & TV
Johnny Depp7.41×Movies & TV
Frances Fisher22.7×Movies & TV
NBC2.15×Movies & TV
Rob Reiner3.22×Movies & TV
Emily Mortimer20×Movies & TV
Rock music1.87×Music & Radio
Movies1.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leonardo DiCaprio audience
TraitClusterScore
Luxury OrientationPREMIUM3.49
Risk AppetiteTHRILL2.01
ExtroversionTHRILL1.66
SustainabilityBALANCE1.61
Early Adopter MentalityPOWER1.41
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Leonardo DiCaprio
CountryShare
United States26.1%
Brazil7.8%
Germany6.2%

See Leonardo DiCaprio audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Leonardo DiCaprio have in United States?

Leonardo DiCaprio has an estimated audience of 12,293,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Leonardo DiCaprio fans?

56.2% of Leonardo DiCaprio fans are female, 43.8% are male, with an average age of 36.3 years.

Which brands do Leonardo DiCaprio fans like most?

Leonardo DiCaprio fans show strongest brand affinity for Shutter Island (film) (29.14×), Kate Winslet (21.68×), and Eternal Sunshine of the Spotless Mind (28.25×) over the country average.

Where do Leonardo DiCaprio fans live in United States?

Leonardo DiCaprio fans in United States are most concentrated in California (reach 1,664,518), Texas (reach 1,191,624), and Florida (reach 840,560). These three regions account for the largest share of the active audience.

What other brands do Leonardo DiCaprio fans also like?

Beyond Leonardo DiCaprio itself, the audience over-indexes on Kate Winslet (21.68×), Eternal Sunshine of the Spotless Mind (28.25×), Leighton Meester (18.86×), and Bill Paxton (22.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leonardo DiCaprio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.