Rascasse Audience Intelligence

The Great Gatsby (2013 film) Audience in United States

Name: The Great Gatsby (2013 film) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about The Great Gatsby (2013 film) in United States — modelled from more than twelve digital signal sources. The Great Gatsby (2013 film) has an estimated audience of 2,590,732 people in United States.

#599among Movie / TV Show / Series in United States #1656in Movies & TV

The average The Great Gatsby (2013 film) fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Isla Fisher, Guillermo del Toro, Good Will Hunting, with strongest over-indexing on Isla Fisher (41.94× the country average).

Demographically, the The Great Gatsby (2013 film) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Great Gatsby (2013 film) fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Isla Fisher.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Great Gatsby (2013 film) profile in United States.

Audience size

2.6M

in United States

Gender

55.3%♀

44.7% male

Age

39.5

average years

Country rank

#11602

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of The Great Gatsby (2013 film) viewers

55.3% are female, 44.7% are male, average age 39.5.

Fig. 02

Gender split

55.3%

Female

44.7%

Male

Demographic split for The Great Gatsby (2013 film) audience in United States
Metric	Value
Female	55.3%
Male	44.7%
Average age	39.5
Estimated audience size	2,590,732

Fig. 03

Age distribution

Age distribution of the The Great Gatsby (2013 film) audience in United States
Age bracket	Share	%
16-19		24%
20-29		16%
30-39		16%
40-49		20%
50+		24%

Fig. 04

Worldwide distribution

48.8%

of the worldwide The Great Gatsby (2013 film) audience comes from United States.

Worldwide audience distribution share by country for The Great Gatsby (2013 film)
Country	Share
United States	48.8%
United Kingdom	8.7%
Australia	5.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Great Gatsby (2013 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Great Gatsby (2013 film) fans by region: top regions in United States
#	Region	Reach	×
01	New York	~200K	1.58×
02	Arizona	~80K	1.38×
03	New Jersey	~90K	1.34×
04	Alabama	~50K	1.31×
05	Texas	~300K	1.21×
06	California	~300K	1.17×
07	Connecticut	~30K	1.17×
08	Louisiana	~40K	1.15×
09	Mississippi	~20K	1.13×
10	Massachusetts	~60K	1.12×
11	Illinois	~100K	1.08×
12	Rhode Island	~9K	1.07×
13	Pennsylvania	~90K	1.05×
14	Georgia	~90K	1.05×
15	North Carolina	~80K	1.04×
16	Maryland	~50K	1.03×
17	Utah	~20K	1.03×
18	Kansas	~20K	1.02×
19	Oklahoma	~30K	1.01×
20	North Dakota	~6K	1.01×
21	Tennessee	~50K	1.00×
22	Arkansas	~20K	1.00×
23	Virginia	~60K	0.98×
24	Kentucky	~30K	0.98×
25	Florida	~200K	0.97×
26	South Carolina	~40K	0.97×
27	Idaho	~10K	0.96×
28	Delaware	~7K	0.96×
29	Washington	~50K	0.95×
30	Indiana	~50K	0.95×
31	Missouri	~40K	0.95×
32	Alaska	~5K	0.94×
33	Michigan	~70K	0.93×
34	West Virginia	~10K	0.93×
35	New Hampshire	~10K	0.93×
36	South Dakota	~6K	0.93×
37	Ohio	~80K	0.92×
38	Nebraska	~10K	0.92×
39	Washington, District of Columbia	~7K	0.92×
40	Wisconsin	~40K	0.91×
41	Minnesota	~30K	0.90×
42	Nevada	~20K	0.90×
43	New Mexico	~10K	0.90×
44	Colorado	~40K	0.87×
45	Iowa	~20K	0.87×
46	Montana	~6K	0.84×
47	Oregon	~30K	0.82×
48	Hawaii	~9K	0.82×
49	Maine	~8K	0.82×
50	Vermont	~4K	0.79×

Affinity by region — The Great Gatsby (2013 film), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Great Gatsby (2013 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Great Gatsby (2013 film) audience
#	Interest	Category	×
01	Phoebe Tonkin	Movies & TV	43.39×
02	Isla Fisher	Movies & TV	41.94×
03	Stanley Kubrick	Movies & TV	38.15×
04	Gumtree	Home & Garden	33.97×
05	Baz Luhrmann	Movies & TV	33.32×
06	Guillermo del Toro	Movies & TV	28.99×
07	Good Will Hunting	Movies & TV	28.05×
08	Wes Anderson	Movies & TV	26.59×
09	Martin Scorsese	Movies & TV	23.86×
10	Eraserhead	Movies & TV	23.50×
11	David Lynch	Movies & TV	20.47×
12	Tobey Maguire	Movies & TV	19.87×
13	A Beautiful Mind (film)	Movies & TV	16.63×
14	Moulin Rouge!	Movies & TV	15.35×
15	Brokeback Mountain	Movies & TV	14.45×
16	Leonardo DiCaprio	Movies & TV	14.11×
17	La La Land (film)	Movies & TV	11.32×
18	Anne Hathaway	Movies & TV	9.65×
19	George Clooney	Movies & TV	8.30×
20	Monsters	Movies & TV	7.34×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Great Gatsby (2013 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by The Great Gatsby (2013 film) audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.34×
Indulgence	JOY	1.74×
Tradition	CONSERVATISM	1.26×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by The Great Gatsby (2013 film) audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.66×
Quality Awareness	PREMIUM	0.73×
Sustainability	BALANCE	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does The Great Gatsby (2013 film) have in United States?

The Great Gatsby (2013 film) has an estimated audience of 2,590,732 people in United States, concentrated in California and Texas.

What is the gender split and age of The Great Gatsby (2013 film) viewers?

55.3% of The Great Gatsby (2013 film) fans are female, 44.7% are male, with an average age of 39.5 years.

Which brands do The Great Gatsby (2013 film) fans like most?

The Great Gatsby (2013 film) fans show strongest brand affinity for Isla Fisher (41.94×), Guillermo del Toro (28.99×), and Good Will Hunting (28.05×) over the country average.

Where do The Great Gatsby (2013 film) fans live in United States?

The Great Gatsby (2013 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do The Great Gatsby (2013 film) fans also like?

Beyond The Great Gatsby (2013 film) itself, the audience over-indexes on Guillermo del Toro (28.99×), Good Will Hunting (28.05×), Stanley Kubrick (38.15×), and Leonardo DiCaprio (14.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Great Gatsby (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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