The Great Gatsby (2013 film) Audience in United States

The Great Gatsby (2013 film) has an estimated audience of 2,676,841 people in United States. 55.3% are female, 44.7% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: Good Will Hunting, Tobey Maguire, La La Land (film), Brokeback Mountain, Gumtree.

The average The Great Gatsby (2013 film) fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Good Will Hunting, Tobey Maguire, La La Land (film), with strongest over-indexing on Good Will Hunting (83.18× the country average). Demographically, the The Great Gatsby (2013 film) audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Great Gatsby (2013 film) fans

Demographic split for The Great Gatsby (2013 film) audience in United States
MetricValue
Female55.3%
Male44.7%
Average age39.5
Estimated audience size2,676,841

Audience persona

The typical The Great Gatsby (2013 film) fan in United States is more female, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Good Will Hunting.

Top regions in United States

Top regions ranked by reach for The Great Gatsby (2013 film) in United States
RegionReachAffinity
California366,0071.24×
Texas282,7201.23×
New York256,7981.72×
Florida188,5761.04×
Illinois98,9241.11×
Pennsylvania96,2971.07×
New Jersey94,6731.39×
Georgia90,6301.1×
North Carolina84,5581.05×
Arizona78,4791.44×
Ohio74,9850.91×
Michigan67,6610.97×
Virginia65,6601.01×
Massachusetts61,7131.17×
Tennessee56,2461.05×
Washington52,9980.99×
Alabama48,5781.3×
Maryland48,3501.05×
Indiana46,2720.95×
Missouri40,9950.95×
South Carolina39,4390.98×
Colorado37,6820.89×
Louisiana37,0311.07×
Minnesota34,8320.91×
Wisconsin34,4220.85×
Connecticut32,3911.21×
Kentucky31,4950.94×
Oklahoma29,6941×
Oregon25,5950.83×
Utah24,8861.04×
Nevada23,9220.92×
Mississippi23,7901.08×
Kansas21,0761×
Arkansas20,7500.94×
Iowa18,8500.85×
Idaho12,6290.94×
New Mexico11,9720.89×
Nebraska11,4720.85×
West Virginia11,2550.9×
New Hampshire9,5200.9×
Hawaii9,3730.81×
Rhode Island8,8011.03×
Washington, District of Columbia7,5860.94×
Maine7,5470.79×
Delaware6,7220.91×
Montana5,6650.76×
South Dakota5,1260.83×
North Dakota5,0470.92×
Alaska4,9560.87×
Vermont3,6000.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Great Gatsby (2013 film) audience
BrandAffinityCategory
Good Will Hunting83.18×Movies & TV
Tobey Maguire67.84×Movies & TV
La La Land (film)44.02×Movies & TV
Brokeback Mountain52.25×Movies & TV
Gumtree81.47×Home & Garden
Moulin Rouge!58.17×Movies & TV
Isla Fisher38.42×Movies & TV
Donnie Darko37.09×Movies & TV
Phoebe Tonkin67.79×Movies & TV
Autism Awareness19.03×Health
Diane Keaton12.4×Movies & TV
Diabetes mellitus awareness12.48×Health
Wes Anderson31.92×Movies & TV
Leonardo DiCaprio14.83×Movies & TV
Guillermo del Toro24×Movies & TV
Microblogging12.67×Technology & Electronics
Julie Andrews19.96×Movies & TV
Singer-songwriter5.51×Music & Radio
Stanley Kubrick29.75×Movies & TV
Google News7.45×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Great Gatsby (2013 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.49
IndulgenceJOY1.45
TraditionCONSERVATISM1.43
MindfulnessBALANCE1.42
ExtroversionTHRILL1.38
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for The Great Gatsby (2013 film)
CountryShare
United States48.4%
United Kingdom10.2%
Australia4.9%

See The Great Gatsby (2013 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Great Gatsby (2013 film) have in United States?

The Great Gatsby (2013 film) has an estimated audience of 2,676,841 people in United States, concentrated in California and Texas.

What is the gender split and age of The Great Gatsby (2013 film) fans?

55.3% of The Great Gatsby (2013 film) fans are female, 44.7% are male, with an average age of 39.5 years.

Which brands do The Great Gatsby (2013 film) fans like most?

The Great Gatsby (2013 film) fans show strongest brand affinity for Good Will Hunting (83.18×), Tobey Maguire (67.84×), and La La Land (film) (44.02×) over the country average.

Where do The Great Gatsby (2013 film) fans live in United States?

The Great Gatsby (2013 film) fans in United States are most concentrated in California (reach 366,007), Texas (reach 282,720), and New York (reach 256,798). These three regions account for the largest share of the active audience.

What other brands do The Great Gatsby (2013 film) fans also like?

Beyond The Great Gatsby (2013 film) itself, the audience over-indexes on Tobey Maguire (67.84×), La La Land (film) (44.02×), Brokeback Mountain (52.25×), and Gumtree (81.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Great Gatsby (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.