Brokeback Mountain Audience in United States

Brokeback Mountain logo

Brokeback Mountain has an estimated audience of 4,145,105 people in United States. 48.2% are female, 51.8% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Before Midnight (film), The Lovely Bones (film), Michelle Williams (actress), About Time (2013 film), The Longest Ride (film).

The average Brokeback Mountain fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Before Midnight (film), The Lovely Bones (film), Michelle Williams (actress), with strongest over-indexing on Before Midnight (film) (52.19× the country average). Demographically, the Brokeback Mountain audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Brokeback Mountain fans

Demographic split for Brokeback Mountain audience in United States
MetricValue
Female48.2%
Male51.8%
Average age43.7
Estimated audience size4,145,105

Audience persona

The typical Brokeback Mountain fan in United States is balanced, around 43.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Before Midnight (film).

Top regions in United States

Top regions ranked by reach for Brokeback Mountain in United States
RegionReachAffinity
California581,8131.28×
Texas417,9681.17×
Florida242,9890.87×
New York209,7200.91×
Illinois134,6370.98×
Pennsylvania134,1740.96×
North Carolina123,6990.99×
Ohio121,1090.95×
Georgia120,9950.95×
Michigan100,3430.93×
Washington97,0281.17×
Virginia93,4510.93×
Arizona91,5931.08×
Tennessee88,9971.07×
New Jersey88,6340.84×
Massachusetts78,7860.96×
Indiana75,3300.99×
Colorado70,6261.08×
Missouri67,0981×
Oregon59,2271.25×
Kentucky59,0551.14×
Maryland58,1990.82×
Minnesota56,7630.96×
Wisconsin56,3890.9×
South Carolina55,1200.88×
Oklahoma54,1691.18×
Alabama53,8260.93×
Louisiana51,1350.96×
Utah48,7711.31×
Nevada41,2681.03×
Arkansas37,6031.1×
Connecticut37,5340.9×
Kansas34,8371.07×
Iowa34,4341.01×
Mississippi31,1740.91×
Idaho24,7901.19×
New Mexico21,8141.05×
Nebraska21,1231.02×
West Virginia20,3001.05×
New Hampshire14,2590.87×
Hawaii14,0910.79×
Maine13,4960.91×
Montana13,3171.16×
Washington, District of Columbia11,3000.91×
Rhode Island10,6970.81×
South Dakota9,1440.95×
North Dakota8,4861×
Alaska8,4460.95×
Delaware8,2520.72×
Wyoming7,2871.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brokeback Mountain audience
BrandAffinityCategory
Before Midnight (film)52.19×Movies & TV
The Lovely Bones (film)50.18×Movies & TV
Michelle Williams (actress)35.56×Movies & TV
About Time (2013 film)45.5×Movies & TV
The Longest Ride (film)55.23×Movies & TV
Heath Ledger22.32×Movies & TV
Nick Mason131.71×Music & Radio
Good Will Hunting25.83×Movies & TV
The Lincoln Lawyer (film)42.45×Movies & TV
Love & Other Drugs38.88×Movies & TV
Matt Dallas101.79×Movies & TV
Juno (film)29.98×Movies & TV
MALBA149.69×Arts & Culture
500 Days of Summer24.16×Movies & TV
Blue Valentine (film)44.07×Movies & TV
Begin Again (film)55.27×Movies & TV
Spotlight (film)32.66×Movies & TV
The Notebook (2004 film)15.23×Movies & TV
Jake Gyllenhaal10.99×Movies & TV
Richard Wright (musician)140.68×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brokeback Mountain audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Career OrientationPOWER1.55
TraditionCONSERVATISM1.48
IndulgenceJOY1.42
Community OrientationOPEN1.41
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Brokeback Mountain
CountryShare
United States43.1%
United Kingdom6.5%
Brazil4.8%

See Brokeback Mountain audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Brokeback Mountain have in United States?

Brokeback Mountain has an estimated audience of 4,145,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Brokeback Mountain fans?

48.2% of Brokeback Mountain fans are female, 51.8% are male, with an average age of 43.7 years.

Which brands do Brokeback Mountain fans like most?

Brokeback Mountain fans show strongest brand affinity for Before Midnight (film) (52.19×), The Lovely Bones (film) (50.18×), and Michelle Williams (actress) (35.56×) over the country average.

Where do Brokeback Mountain fans live in United States?

Brokeback Mountain fans in United States are most concentrated in California (reach 581,813), Texas (reach 417,968), and Florida (reach 242,989). These three regions account for the largest share of the active audience.

What other brands do Brokeback Mountain fans also like?

Beyond Brokeback Mountain itself, the audience over-indexes on The Lovely Bones (film) (50.18×), Michelle Williams (actress) (35.56×), About Time (2013 film) (45.5×), and The Longest Ride (film) (55.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brokeback Mountain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.