Good Will Hunting Audience in United States

Good Will Hunting logo

Good Will Hunting has an estimated audience of 4,032,351 people in United States. 60.7% are female, 39.3% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Before Midnight (film), The Lovely Bones (film), Ocean's 11, About Time (2013 film), Big Fish.

The average Good Will Hunting fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Before Midnight (film), The Lovely Bones (film), Ocean's 11, with strongest over-indexing on Before Midnight (film) (105.96× the country average). Demographically, the Good Will Hunting audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Good Will Hunting fans

Demographic split for Good Will Hunting audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.5
Estimated audience size4,032,351

Audience persona

The typical Good Will Hunting fan in United States is more female, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Before Midnight (film).

Top regions in United States

Top regions ranked by reach for Good Will Hunting in United States
RegionReachAffinity
California506,1651.14×
Texas350,8061.01×
Florida247,1900.91×
New York231,0681.03×
Pennsylvania146,2651.08×
Illinois143,5171.07×
Ohio127,8581.03×
Massachusetts127,5441.61×
North Carolina117,5670.97×
Michigan110,3441.05×
Georgia107,2470.86×
New Jersey104,9141.02×
Virginia95,5540.97×
Washington88,6691.1×
Indiana82,2501.12×
Tennessee77,0110.95×
Arizona76,9460.93×
Colorado68,9631.09×
Missouri67,6441.04×
Wisconsin63,7641.05×
Minnesota62,7501.09×
Maryland60,1700.87×
South Carolina52,5910.87×
Utah49,2741.36×
Oregon48,2441.04×
Kentucky48,0570.95×
Connecticut46,2351.14×
Oklahoma46,1821.03×
Louisiana40,9360.79×
Alabama40,7130.72×
Iowa37,8911.14×
Kansas32,8601.03×
Nevada32,2210.83×
Arkansas30,8800.93×
Mississippi23,3760.7×
Idaho23,0121.14×
Nebraska22,8141.13×
New Hampshire18,8741.19×
New Mexico16,8360.83×
West Virginia15,9420.85×
Maine14,8781.03×
Hawaii14,6550.85×
Rhode Island14,2861.11×
Montana11,8251.06×
Washington, District of Columbia10,3170.85×
South Dakota9,2070.99×
Delaware8,3580.75×
North Dakota8,3341.01×
Vermont7,5121.06×
Alaska6,8660.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Good Will Hunting audience
BrandAffinityCategory
Before Midnight (film)105.96×Movies & TV
The Lovely Bones (film)99.58×Movies & TV
Ocean's 1190.67×Movies & TV
About Time (2013 film)93.86×Movies & TV
Big Fish106.75×Movies & TV
Catch Me If You Can89.03×Movies & TV
The Longest Ride (film)109.52×Movies & TV
La La Land (film)49.4×Movies & TV
Annette Bening96.26×Movies & TV
Field of Dreams83.55×Movies & TV
The Lincoln Lawyer (film)86.95×Movies & TV
The Sandlot60×Movies & TV
Love & Other Drugs75.55×Movies & TV
Friends9.25×Movies & TV
Spotlight (film)80.31×Movies & TV
Blue Valentine (film)91.37×Movies & TV
Juno (film)59.8×Movies & TV
500 Days of Summer47.8×Movies & TV
Erin Brockovich (film)58.95×Movies & TV
The Wolf of Wall Street (2013 film)52.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Good Will Hunting audience
TraitClusterScore
ExtroversionTHRILL1.45
Risk AppetiteTHRILL1.41
TraditionCONSERVATISM1.34
Community OrientationOPEN1.32
MindfulnessBALANCE1.31
Social Media UsageJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Good Will Hunting
CountryShare
United States32.9%
Germany6.1%
United Kingdom5.4%

See Good Will Hunting audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Good Will Hunting have in United States?

Good Will Hunting has an estimated audience of 4,032,351 people in United States, concentrated in California and Texas.

What is the gender split and age of Good Will Hunting fans?

60.7% of Good Will Hunting fans are female, 39.3% are male, with an average age of 41.5 years.

Which brands do Good Will Hunting fans like most?

Good Will Hunting fans show strongest brand affinity for Before Midnight (film) (105.96×), The Lovely Bones (film) (99.58×), and Ocean's 11 (90.67×) over the country average.

Where do Good Will Hunting fans live in United States?

Good Will Hunting fans in United States are most concentrated in California (reach 506,165), Texas (reach 350,806), and Florida (reach 247,190). These three regions account for the largest share of the active audience.

What other brands do Good Will Hunting fans also like?

Beyond Good Will Hunting itself, the audience over-indexes on The Lovely Bones (film) (99.58×), Ocean's 11 (90.67×), About Time (2013 film) (93.86×), and Big Fish (106.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Good Will Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.