Rascasse Audience Intelligence

Good Will Hunting Audience in United States

A data profile of the people who buy, follow and care about Good Will Hunting in United States — modelled from more than twelve digital signal sources. Good Will Hunting has an estimated audience of 3,952,012 people in United States.

#295among Movie / TV Show / Series in United States#909in Movies & TV

The average Good Will Hunting fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Before Midnight (film), Annette Bening, The Lovely Bones (film), with strongest over-indexing on Before Midnight (film) (105.96× the country average).

Demographically, the Good Will Hunting audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Good Will Hunting fan in United States is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Before Midnight (film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Good Will Hunting profile in United States.

Audience size
4M
in United States
Gender
60.7%♀
39.3% male
Age
41.5
average years
Country rank
#8123
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Good Will Hunting viewers

60.7% are female, 39.3% are male, average age 41.5.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Good Will Hunting audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.5
Estimated audience size3,952,012
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Good Will Hunting audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3918%
40-4919%
50+30%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Good Will Hunting audience comes from United States.

Worldwide audience distribution share by country for Good Will Hunting
CountryShare
United States30.4%
Germany5.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Good Will Hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Good Will Hunting fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.59×
02Utah~50K1.31×
03New Hampshire~20K1.22×
04Connecticut~50K1.19×
05Rhode Island~10K1.16×
06Vermont~8K1.13×
07Iowa~40K1.12×
08Idaho~20K1.12×
09Nebraska~20K1.10×
10Maine~20K1.09×
11Montana~10K1.09×
12Indiana~80K1.08×
13California~500K1.07×
14Minnesota~60K1.07×
15Kansas~30K1.06×
16Colorado~70K1.05×
17North Dakota~9K1.05×
18Pennsylvania~100K1.04×
19Illinois~100K1.04×
20Washington~80K1.04×
21South Dakota~10K1.04×
22Michigan~100K1.03×
23Wisconsin~60K1.03×
24Oregon~50K1.03×
25New Jersey~100K1.02×
26Ohio~100K1.01×
27Missouri~70K1.00×
28Oklahoma~40K1.00×
29New York~200K0.99×
30Texas~300K0.95×
31Arizona~80K0.95×
32Kentucky~50K0.95×
33Virginia~90K0.94×
34Tennessee~80K0.94×
35Arkansas~30K0.94×
36North Carolina~100K0.92×
37Alaska~8K0.91×
38West Virginia~20K0.88×
39Florida~200K0.87×
40New Mexico~20K0.87×
41Maryland~60K0.86×
42Washington, District of Columbia~10K0.86×
43South Carolina~50K0.85×
44Georgia~100K0.84×
45Hawaii~10K0.84×
46Delaware~9K0.84×
47Nevada~30K0.83×
48Louisiana~40K0.79×
49Alabama~40K0.78×
50Mississippi~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Good Will Hunting, United States
0.75×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Good Will Hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Good Will Hunting audience
#·InterestCategoryAffinity×
01The Longest Ride (film)Movies & TV109.52×
02Big FishMovies & TV106.75×
03Before Midnight (film)Movies & TV105.96×
04The Lovely Bones (film)Movies & TV99.58×
05Annette BeningMovies & TV96.26×
06About Time (2013 film)Movies & TV93.86×
07Blue Valentine (film)Movies & TV91.37×
08Ocean's 11Movies & TV90.67×
09Catch Me If You CanMovies & TV89.03×
10The Lincoln Lawyer (film)Movies & TV86.95×
11Field of DreamsMovies & TV83.55×
12Whiplash (2014 film)Movies & TV83.27×
13Spotlight (film)Movies & TV80.31×
14Love & Other DrugsMovies & TV75.55×
15The SandlotMovies & TV60.00×
16Juno (film)Movies & TV59.80×
17Erin Brockovich (film)Movies & TV58.95×
18La La Land (film)Movies & TV49.40×
19Ferris Bueller's Day OffMovies & TV48.30×
20500 Days of SummerMovies & TV47.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Good Will Hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Good Will Hunting audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.81×
SpiritualityBALANCE1.65×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Good Will Hunting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Urban LifestyleOPEN1.01×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Good Will Hunting have in United States?

Good Will Hunting has an estimated audience of 3,952,012 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Good Will Hunting viewers?

60.7% of Good Will Hunting fans are female, 39.3% are male, with an average age of 41.5 years.

03

Which brands do Good Will Hunting fans like most?

Good Will Hunting fans show strongest brand affinity for Before Midnight (film) (105.96×), Annette Bening (96.26×), and The Lovely Bones (film) (99.58×) over the country average.

04

Where do Good Will Hunting fans live in United States?

Good Will Hunting fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Good Will Hunting fans also like?

Beyond Good Will Hunting itself, the audience over-indexes on Annette Bening (96.26×), The Lovely Bones (film) (99.58×), About Time (2013 film) (93.86×), and La La Land (film) (49.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Good Will Hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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