Big Fish Audience in United States

Big Fish logo

Big Fish has an estimated audience of 1,549,197 people in United States. 38.0% are female, 62.0% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Rushmore, Skysurfing, Helena Bonham Carter, Chartreuse (liqueur), Marion Cotillard.

The average Big Fish fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rushmore, Skysurfing, Helena Bonham Carter, with strongest over-indexing on Rushmore (213.26× the country average). Demographically, the Big Fish audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Big Fish fans

Demographic split for Big Fish audience in United States
MetricValue
Female38.0%
Male62.0%
Average age40.9
Estimated audience size1,549,197

Audience persona

The typical Big Fish fan in United States is more male, around 40.9 years old, with strong Pet Ownership tendencies and a notable affinity for Rushmore.

Top regions in United States

Top regions ranked by reach for Big Fish in United States
RegionReachAffinity
California175,6131.03×
Texas116,5630.88×
Florida92,3060.88×
New York68,4230.79×
Pennsylvania48,6960.93×
Illinois45,4810.88×
Ohio44,7990.94×
North Carolina42,4830.91×
Alabama41,4611.92×
Georgia41,2760.86×
Michigan41,2581.02×
Washington40,3271.3×
Virginia32,5550.86×
Tennessee29,5940.95×
Indiana28,0440.99×
New Jersey27,7110.7×
Arizona26,8290.85×
Colorado25,6411.05×
Missouri25,1221.01×
Wisconsin23,3581×
Massachusetts22,5510.74×
Oregon21,9761.24×
Minnesota21,4440.97×
Maryland20,3180.76×
South Carolina19,0680.82×
Kentucky18,0760.93×
Oklahoma16,7700.97×
Louisiana16,7000.84×
Utah16,0851.16×
Delaware15,9503.73×
Kansas14,3681.18×
Arkansas12,0170.94×
Connecticut11,6760.75×
Nevada11,4330.76×
Mississippi11,1830.88×
Iowa10,6020.83×
Idaho9,0511.17×
Nebraska7,1940.93×
West Virginia6,8800.95×
New Mexico6,6890.86×
Maine6,6771.2×
New Hampshire5,8150.95×
Hawaii5,4220.81×
Montana4,3241.01×
Rhode Island3,8140.77×
Washington, District of Columbia3,5530.76×
South Dakota3,0840.86×
Alaska2,9030.88×
North Dakota2,7810.87×
Vermont2,4640.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Fish audience
BrandAffinityCategory
Rushmore213.26×Movies & TV
Skysurfing254.27×Sports
Helena Bonham Carter53.5×Movies & TV
Chartreuse (liqueur)70.21×Food & Beverages
Marion Cotillard66.96×Movies & TV
Cutter (boat)44.01×Cars & Mobility
Elliot Page34×Movies & TV
The Master (2012 film)32.63×Movies & TV
Steve Buscemi29.16×Movies & TV
The Secret Life Of Pets80.21×Movies & TV
Ewan McGregor32.49×Movies & TV
The Curious Case of Benjamin Button (film)82.22×Movies & TV
Surf Life Saving Australia370.4×Travel & Leisure
Surf lifesaving97.98×Travel & Leisure
Big Bazaar98.95×Shopping
Temasek203.55×Business & Career
La Vie est Belle (1987 film)67.67×Movies & TV
Rebecca Minkoff49.51×Fashion & Accessoires
Danny DeVito18.09×Movies & TV
Lebanon national football team106.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Fish audience
TraitClusterScore
Pet OwnershipJOY1.2
Need for SecurityCONSERVATISM1.19
Quality AwarenessPREMIUM1.17
PatriotismCONSERVATISM1.16
Career OrientationPOWER1.1
Price SensitivityPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Big Fish
CountryShare
United States32.2%
United Kingdom5.7%
Germany4.7%

See Big Fish audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Big Fish have in United States?

Big Fish has an estimated audience of 1,549,197 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Fish fans?

38.0% of Big Fish fans are female, 62.0% are male, with an average age of 40.9 years.

Which brands do Big Fish fans like most?

Big Fish fans show strongest brand affinity for Rushmore (213.26×), Skysurfing (254.27×), and Helena Bonham Carter (53.5×) over the country average.

Where do Big Fish fans live in United States?

Big Fish fans in United States are most concentrated in California (reach 175,613), Texas (reach 116,563), and Florida (reach 92,306). These three regions account for the largest share of the active audience.

What other brands do Big Fish fans also like?

Beyond Big Fish itself, the audience over-indexes on Skysurfing (254.27×), Helena Bonham Carter (53.5×), Chartreuse (liqueur) (70.21×), and Marion Cotillard (66.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.