Rascasse Audience Intelligence

Big Fish Audience in United States

A data profile of the people who buy, follow and care about Big Fish in United States — modelled from more than twelve digital signal sources. Big Fish has an estimated audience of 1,514,353 people in United States.

#1187among Movie / TV Show / Series in United States#2926in Movies & TV

The average Big Fish fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rushmore, Skysurfing, Helena Bonham Carter, with strongest over-indexing on Rushmore (213.26× the country average).

Demographically, the Big Fish audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Fish fan in United States is more male, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Rushmore.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Fish profile in United States.

Audience size
1.5M
in United States
Gender
38.0%♀
62.0% male
Age
40.9
average years
Country rank
#17632
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Fish viewers

38.0% are female, 62.0% are male, average age 40.9.

Fig. 02

Gender split

38.0%
Female
62.0%
Male
Demographic split for Big Fish audience in United States
MetricValue
Female38.0%
Male62.0%
Average age40.9
Estimated audience size1,514,353
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Big Fish audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Big Fish audience comes from United States.

Worldwide audience distribution share by country for Big Fish
CountryShare
United States30.8%
United Kingdom5.5%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Fish audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Fish fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~20K3.58×
02Alabama~40K1.93×
03Washington~40K1.22×
04Utah~20K1.21×
05Idaho~9K1.19×
06Oregon~20K1.17×
07Maine~6K1.17×
08Kansas~10K1.09×
09Colorado~30K1.07×
10Oklahoma~20K1.03×
11Montana~4K1.03×
12North Carolina~50K1.02×
13Wisconsin~20K1.00×
14California~200K0.99×
15Michigan~40K0.99×
16Missouri~20K0.99×
17Arkansas~10K0.99×
18Alaska~3K0.99×
19New Hampshire~6K0.98×
20Kentucky~20K0.97×
21Nebraska~8K0.97×
22Minnesota~20K0.96×
23Indiana~30K0.95×
24West Virginia~7K0.95×
25Vermont~3K0.95×
26South Dakota~3K0.94×
27Tennessee~30K0.93×
28New Mexico~7K0.93×
29Pennsylvania~50K0.90×
30Ohio~40K0.90×
31Mississippi~10K0.89×
32North Dakota~3K0.89×
33Arizona~30K0.88×
34Iowa~10K0.87×
35Georgia~40K0.86×
36Texas~100K0.85×
37Florida~90K0.85×
38Illinois~40K0.85×
39Louisiana~20K0.83×
40Hawaii~6K0.83×
41Virginia~30K0.82×
42South Carolina~20K0.82×
43Rhode Island~4K0.81×
44Washington, District of Columbia~4K0.79×
45Connecticut~10K0.76×
46Massachusetts~20K0.75×
47Maryland~20K0.75×
48New York~60K0.74×
49Nevada~10K0.74×
50New Jersey~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Big Fish, United States
0.70×1.00×3.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Fish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Fish audience
#·InterestCategoryAffinity×
01Surf Life Saving AustraliaTravel & Leisure370.40×
02SkysurfingSports254.27×
03RushmoreMovies & TV213.26×
04TemasekBusiness & Career203.55×
05Lebanon national football teamSports106.77×
06Big BazaarShopping98.95×
07Surf lifesavingTravel & Leisure97.98×
08The Curious Case of Benjamin Button (film)Movies & TV82.22×
09The Secret Life Of PetsMovies & TV80.21×
10Chartreuse (liqueur)Food & Beverages70.21×
11La Vie est Belle (1987 film)Movies & TV67.67×
12Marion CotillardMovies & TV66.96×
13Helena Bonham CarterMovies & TV53.50×
14Rebecca MinkoffFashion & Accessoires49.51×
15Cutter (boat)Cars & Mobility44.01×
16Elliot PageMovies & TV34.00×
17The Master (2012 film)Movies & TV32.63×
18Ewan McGregorMovies & TV32.49×
19Steve BuscemiMovies & TV29.16×
20Danny DeVitoMovies & TV18.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Fish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Fish audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.37×
Luxury OrientationPREMIUM1.94×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Fish audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.94×
Community OrientationOPEN0.96×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Fish have in United States?

Big Fish has an estimated audience of 1,514,353 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Fish viewers?

38.0% of Big Fish fans are female, 62.0% are male, with an average age of 40.9 years.

03

Which brands do Big Fish fans like most?

Big Fish fans show strongest brand affinity for Rushmore (213.26×), Skysurfing (254.27×), and Helena Bonham Carter (53.5×) over the country average.

04

Where do Big Fish fans live in United States?

Big Fish fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Big Fish fans also like?

Beyond Big Fish itself, the audience over-indexes on Skysurfing (254.27×), Helena Bonham Carter (53.5×), Chartreuse (liqueur) (70.21×), and Elliot Page (34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Big Fish audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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