Rascasse Audience Intelligence

Chartreuse (liqueur) Target Market in United States

A data profile of the people who buy, follow and care about Chartreuse (liqueur) in United States — modelled from more than twelve digital signal sources. Chartreuse (liqueur) has an estimated audience of 1,371,148 people in United States.

#23among Spirits in United States#1934among Brand in United States#1110in Food & Beverages

The average Chartreuse (liqueur) fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Susan Sarandon, Big Fish, The Good, the Bad and the Ugly, with strongest over-indexing on Susan Sarandon (45.36× the country average).

Demographically, the Chartreuse (liqueur) audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chartreuse (liqueur) fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Susan Sarandon.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chartreuse (liqueur) profile in United States.

Audience size
1.4M
in United States
Gender
59.8%♀
40.2% male
Age
36.5
average years
Country rank
#18971
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chartreuse (liqueur)

59.8% are female, 40.2% are male, average age 36.5.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Chartreuse (liqueur) audience in United States
MetricValue
Female59.8%
Male40.2%
Average age36.5
Estimated audience size1,371,148
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Chartreuse (liqueur) audience in United States
Age bracketShare%
16-1930%
20-2915%
30-3919%
40-4923%
50+14%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Chartreuse (liqueur) audience comes from United States.

Worldwide audience distribution share by country for Chartreuse (liqueur)
CountryShare
United States34.0%
France19.3%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chartreuse (liqueur) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chartreuse (liqueur) customers by region in United States
#RegionReachAffinity×
01Oregon~20K1.41×
02Washington~40K1.34×
03Washington, District of Columbia~5K1.33×
04Vermont~3K1.28×
05Colorado~30K1.23×
06Michigan~40K1.18×
07Massachusetts~30K1.17×
08Alaska~3K1.17×
09Minnesota~20K1.12×
10Maine~5K1.12×
11Wisconsin~20K1.06×
12Montana~4K1.06×
13Missouri~20K1.04×
14Illinois~50K1.03×
15Utah~10K1.03×
16Nebraska~7K1.03×
17New Hampshire~6K1.03×
18New York~80K1.01×
19Tennessee~30K1.01×
20Louisiana~20K1.01×
21Idaho~7K1.01×
22North Carolina~40K1.00×
23Connecticut~10K1.00×
24Rhode Island~4K1.00×
25California~100K0.99×
26Virginia~30K0.98×
27Arkansas~10K0.98×
28Maryland~20K0.97×
29Oklahoma~10K0.97×
30Kansas~10K0.97×
31Pennsylvania~40K0.96×
32Ohio~40K0.96×
33Kentucky~20K0.96×
34Iowa~10K0.96×
35Georgia~40K0.95×
36Indiana~20K0.95×
37Hawaii~5K0.92×
38North Dakota~3K0.91×
39West Virginia~6K0.89×
40Texas~100K0.88×
41Alabama~20K0.88×
42South Dakota~3K0.88×
43Florida~80K0.87×
44Arizona~20K0.87×
45South Carolina~20K0.87×
46Delaware~3K0.83×
47Nevada~10K0.82×
48New Mexico~6K0.81×
49New Jersey~30K0.78×
50Mississippi~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Chartreuse (liqueur), United States
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chartreuse (liqueur) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chartreuse (liqueur) audience
#·InterestCategoryAffinity×
01Big FishMovies & TV70.21×
02Havana ClubFood & Beverages55.36×
03Susan SarandonMovies & TV45.36×
04The Good, the Bad and the UglyMovies & TV45.24×
05Tonic waterFood & Beverages39.38×
06CampariFood & Beverages24.44×
07Tea houseFood & Beverages21.54×
08No DoubtMusic & Radio20.00×
09Home AloneMovies & TV19.89×
10Catch Me If You CanMovies & TV15.07×
11Helena Bonham CarterMovies & TV14.33×
12Freshwater fishPets & Animals14.33×
13Good Will HuntingMovies & TV14.02×
14CastleTravel & Leisure11.87×
15Amy AdamsMovies & TV10.73×
16Sam ElliottMovies & TV9.80×
17CocktailFood & Beverages3.54×
18Planet FitnessSports3.06×
19PinterestInternet & Social Media2.32×
20Alcoholic beveragesFood & Beverages1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chartreuse (liqueur) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chartreuse (liqueur) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.26×
Design AffinityPREMIUM1.63×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chartreuse (liqueur) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Risk AppetiteTHRILL0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chartreuse (liqueur)'s target market in United States?

Chartreuse (liqueur)'s target market in United States covers an estimated 1,371,148 people, concentrated in California and Texas.

02

What is the gender split and age of Chartreuse (liqueur) customers?

59.8% of the Chartreuse (liqueur) audience are female, 40.2% are male, with an average age of 36.5 years.

03

Which brands do Chartreuse (liqueur) fans like most?

Chartreuse (liqueur) fans show strongest brand affinity for Susan Sarandon (45.36×), Big Fish (70.21×), and The Good, the Bad and the Ugly (45.24×) over the country average.

04

Where do Chartreuse (liqueur) fans live in United States?

Chartreuse (liqueur) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chartreuse (liqueur) fans also like?

Beyond Chartreuse (liqueur) itself, the audience over-indexes on Big Fish (70.21×), The Good, the Bad and the Ugly (45.24×), Home Alone (19.89×), and Tonic water (39.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chartreuse (liqueur) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chartreuse (liqueur). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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