Don Julio Audience in United States

Don Julio logo

Don Julio has an estimated audience of 3,156,441 people in United States. 44.7% are female, 55.3% are male, average age 39.6. Top regions: Texas, California, Florida. Top brand affinities: Patrón Tequila, El Jimador Tequila, 1800 Tequila, Scary Movie (film series), Jose Cuervo.

The average Don Julio fan in United States is 39.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Patrón Tequila, El Jimador Tequila, 1800 Tequila, with strongest over-indexing on Patrón Tequila (27.38× the country average). Demographically, the Don Julio audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Demographics of Don Julio fans

Demographic split for Don Julio audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.6
Estimated audience size3,156,441

Audience persona

The typical Don Julio fan in United States is more male, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Patrón Tequila.

Top regions in United States

Top regions ranked by reach for Don Julio in United States
RegionReachAffinity
Texas386,3451.42×
California355,1151.02×
Florida349,9491.64×
New York244,6151.39×
Georgia162,4881.67×
North Carolina153,1021.61×
Illinois130,8091.24×
Pennsylvania127,2141.2×
New Jersey101,6591.27×
Ohio98,0771.01×
Maryland94,7031.74×
Virginia92,5231.2×
Michigan87,5681.06×
Tennessee83,8581.32×
Alabama75,5941.71×
Louisiana73,8701.81×
South Carolina69,3021.46×
Indiana64,1061.11×
Massachusetts57,9580.93×
Mississippi54,4512.09×
Arizona52,5300.82×
Missouri48,5910.96×
Minnesota44,7290.99×
Washington42,7380.67×
Kentucky41,8271.06×
Oklahoma36,8541.05×
Connecticut35,2211.11×
Wisconsin35,1360.74×
Colorado34,5810.7×
Arkansas33,2371.28×
Nevada31,1491.02×
Oregon23,7070.66×
Kansas20,6260.83×
Iowa18,1190.7×
Utah13,7750.49×
New Mexico12,8020.81×
Washington, District of Columbia12,6451.33×
Nebraska11,4070.72×
Delaware11,1071.28×
Rhode Island9,6910.96×
West Virginia8,8090.6×
Hawaii7,2210.53×
Idaho6,7420.43×
New Hampshire5,5140.44×
Maine4,4050.39×
South Dakota3,7730.52×
North Dakota3,4980.54×
Alaska3,1400.47×
Montana2,7940.32×
Vermont1,7530.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Don Julio audience
BrandAffinityCategory
Patrón Tequila27.38×Food & Beverages
El Jimador Tequila38.87×Food & Beverages
1800 Tequila21.21×Food & Beverages
Scary Movie (film series)6.97×Movies & TV
Jose Cuervo16.81×Food & Beverages
Tequila3.98×Food & Beverages
Sauza Tequila19.3×Food & Beverages
DeLeón Tequila19.9×Food & Beverages
FIFA World Cup1.72×Sports
Alcohol2.11×Food & Beverages
Instant messaging1.61×Internet & Social Media
Bad Bunny2.42×Music & Radio
Taco Bell1.61×Food & Beverages
Bates Motel (TV series)10.82×Movies & TV
Mexico1.75×Travel & Leisure
Vodka2.71×Food & Beverages
Taco2.28×Food & Beverages
Spanish language2.12×Politics & Society
Mexico City3.05×Travel & Leisure
Nightclubs1.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Don Julio audience
TraitClusterScore
IndulgenceJOY1.77
LGBTQ+ IdentityOPEN1.34
Convenience OrientationPREMIUM1.23
Career OrientationPOWER1.19
ExtroversionTHRILL1.17
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Don Julio
CountryShare
United States46.4%
Mexico9.5%
Argentina4.6%

See Don Julio audiences in other countries

More Spirits audiences in United States

Frequently asked questions

How many fans does Don Julio have in United States?

Don Julio has an estimated audience of 3,156,441 people in United States, concentrated in Texas and California.

What is the gender split and age of Don Julio fans?

44.7% of Don Julio fans are female, 55.3% are male, with an average age of 39.6 years.

Which brands do Don Julio fans like most?

Don Julio fans show strongest brand affinity for Patrón Tequila (27.38×), El Jimador Tequila (38.87×), and 1800 Tequila (21.21×) over the country average.

Where do Don Julio fans live in United States?

Don Julio fans in United States are most concentrated in Texas (reach 386,345), California (reach 355,115), and Florida (reach 349,949). These three regions account for the largest share of the active audience.

What other brands do Don Julio fans also like?

Beyond Don Julio itself, the audience over-indexes on El Jimador Tequila (38.87×), 1800 Tequila (21.21×), Scary Movie (film series) (6.97×), and Jose Cuervo (16.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Julio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.