Rascasse Audience Intelligence

Don Julio Target Market in United States

A data profile of the people who buy, follow and care about Don Julio in United States — modelled from more than twelve digital signal sources. Don Julio has an estimated audience of 3,101,086 people in United States.

#4among Spirits in United States#1030among Brand in United States#638in Food & Beverages

The average Don Julio fan in United States is 39.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Patrón Tequila, El Jimador Tequila, Scary Movie (film series), with strongest over-indexing on Patrón Tequila (27.38× the country average).

Demographically, the Don Julio audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don Julio fan in United States is more male, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Patrón Tequila.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don Julio profile in United States.

Audience size
3.1M
in United States
Gender
44.7%♀
55.3% male
Age
39.6
average years
Country rank
#10012
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Don Julio

44.7% are female, 55.3% are male, average age 39.6.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for Don Julio audience in United States
MetricValue
Female44.7%
Male55.3%
Average age39.6
Estimated audience size3,101,086
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Don Julio audience in United States
Age bracketShare%
16-1913%
20-2924%
30-3923%
40-4921%
50+18%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Don Julio audience comes from United States.

Worldwide audience distribution share by country for Don Julio
CountryShare
United States44.8%
Mexico9.7%
Argentina5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don Julio audience in United States is strongest.

Fig. 05

Top regions by affinity

Don Julio customers by region in United States
#RegionReachAffinity×
01Mississippi~50K2.08×
02Alabama~80K1.73×
03Louisiana~70K1.71×
04Florida~300K1.63×
05Georgia~200K1.58×
06Maryland~90K1.58×
07North Carolina~100K1.51×
08Texas~400K1.40×
09South Carolina~60K1.36×
10New York~200K1.27×
11Tennessee~80K1.27×
12New Jersey~100K1.26×
13Arkansas~30K1.26×
14Washington, District of Columbia~10K1.25×
15Minnesota~60K1.23×
16Delaware~10K1.22×
17Illinois~100K1.16×
18Virginia~90K1.15×
19Indiana~70K1.15×
20Pennsylvania~100K1.10×
21Oklahoma~40K1.08×
22California~400K1.07×
23Connecticut~30K1.06×
24Nevada~30K1.06×
25Kentucky~40K1.04×
26Michigan~80K1.01×
27Rhode Island~10K0.97×
28Ohio~90K0.96×
29Missouri~50K0.96×
30Massachusetts~60K0.93×
31New Mexico~10K0.91×
32Arizona~60K0.89×
33Kansas~20K0.86×
34Iowa~20K0.77×
35Wisconsin~40K0.76×
36Nebraska~10K0.76×
37Colorado~40K0.73×
38Washington~50K0.72×
39Oregon~30K0.70×
40West Virginia~10K0.68×
41North Dakota~4K0.66×
42South Dakota~5K0.63×
43Hawaii~8K0.62×
44Alaska~4K0.61×
45Utah~20K0.55×
46Idaho~8K0.51×
47New Hampshire~6K0.51×
48Maine~5K0.47×
49Vermont~3K0.45×
50Montana~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Don Julio, United States
0.44×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don Julio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don Julio audience
#·InterestCategoryAffinity×
01El Jimador TequilaFood & Beverages38.87×
02Patrón TequilaFood & Beverages27.38×
031800 TequilaFood & Beverages21.21×
04DeLeón TequilaFood & Beverages19.90×
05Sauza TequilaFood & Beverages19.30×
06Jose CuervoFood & Beverages16.81×
07Bates Motel (TV series)Movies & TV10.82×
08Scary Movie (film series)Movies & TV6.97×
09TequilaFood & Beverages3.98×
10Total Wine & MoreFood & Beverages3.30×
11Mexico CityTravel & Leisure3.05×
12VodkaFood & Beverages2.71×
13Bad BunnyMusic & Radio2.42×
14TacoFood & Beverages2.28×
15Spanish languagePolitics & Society2.12×
16AlcoholFood & Beverages2.11×
17MexicoTravel & Leisure1.75×
18FIFA World CupSports1.72×
19Instant messagingInternet & Social Media1.61×
20Taco BellFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don Julio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don Julio audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.56×
ExtroversionTHRILL1.31×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don Julio audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Pet OwnershipJOY0.92×
Community OrientationOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Don Julio's target market in United States?

Don Julio's target market in United States covers an estimated 3,101,086 people, concentrated in Texas and California.

02

What is the gender split and age of Don Julio customers?

44.7% of the Don Julio audience are female, 55.3% are male, with an average age of 39.6 years.

03

Which brands do Don Julio fans like most?

Don Julio fans show strongest brand affinity for Patrón Tequila (27.38×), El Jimador Tequila (38.87×), and Scary Movie (film series) (6.97×) over the country average.

04

Where do Don Julio fans live in United States?

Don Julio fans in United States are most concentrated in Texas (reach ~400K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Don Julio fans also like?

Beyond Don Julio itself, the audience over-indexes on El Jimador Tequila (38.87×), Scary Movie (film series) (6.97×), 1800 Tequila (21.21×), and Jose Cuervo (16.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in United States

See Don Julio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Don Julio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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