Scary Movie (film series) Audience in United States

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Scary Movie (film series) has an estimated audience of 8,307,601 people in United States. 49.4% are female, 50.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Horeca, Empresarios, Hawes, Hooked on Phonics, Dog breed.

The average Scary Movie (film series) fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horeca, Empresarios, Hawes, with strongest over-indexing on Horeca (40.13× the country average). Demographically, the Scary Movie (film series) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Scary Movie (film series) fans

Demographic split for Scary Movie (film series) audience in United States
MetricValue
Female49.4%
Male50.6%
Average age39.8
Estimated audience size8,307,601

Audience persona

The typical Scary Movie (film series) fan in United States is balanced, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Horeca.

Top regions in United States

Top regions ranked by reach for Scary Movie (film series) in United States
RegionReachAffinity
California1,085,5161.19×
Texas980,2471.37×
Florida515,7960.92×
New York377,4190.81×
Illinois301,5861.09×
Georgia296,9731.16×
Ohio277,0431.08×
Pennsylvania270,8070.97×
North Carolina256,1191.02×
Michigan228,8861.05×
Arizona220,7441.3×
Indiana186,3031.23×
Virginia177,1410.88×
Tennessee176,3031.06×
New Jersey171,0270.81×
Washington156,3330.94×
Missouri155,9811.16×
Colorado136,4261.04×
Alabama131,3301.13×
Maryland128,2120.9×
Kentucky127,3061.22×
Oklahoma125,6601.36×
South Carolina123,6260.99×
Louisiana123,3151.15×
Massachusetts118,8000.73×
Wisconsin114,2530.91×
Minnesota101,1070.85×
Nevada96,4691.2×
Oregon92,0410.97×
Utah89,3901.2×
Arkansas84,0421.23×
Mississippi78,8311.15×
Kansas73,5911.12×
Connecticut70,4460.85×
Iowa68,6771×
New Mexico58,4451.4×
Nebraska44,9441.08×
Idaho43,2771.04×
West Virginia43,0651.11×
Hawaii24,3070.68×
New Hampshire21,2380.65×
Montana21,1260.92×
Rhode Island20,1690.76×
Maine19,9920.67×
Delaware19,7310.86×
South Dakota16,8290.88×
Alaska16,6940.94×
Washington, District of Columbia15,4890.62×
North Dakota15,0530.88×
Wyoming10,8050.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scary Movie (film series) audience
BrandAffinityCategory
Horeca40.13×Travel & Leisure
Empresarios30.03×Politics & Society
Hawes85.4×Travel & Leisure
Hooked on Phonics20.83×Kids & Family
Dog breed2.24×Pets & Animals
Grinch7.61×Movies & TV
Sussex County, New Jersey15.61×Travel & Leisure
Gofobo39.45×Movies & TV
Johns Hopkins School of Nursing20.43×Business & Career
Home construction1.91×Home & Garden
Knauf Insulation35.23×Business & Career
Elsword20×Games
Vocal harmony5.05×Music & Radio
Alaska1.8×Travel & Leisure
Coba40.63×Travel & Leisure
Google Photos2.48×Technology & Electronics
Captain America (1990 film)4.27×Movies & TV
Ettore Sottsass47.33×Arts & Culture
Got Talent España27.05×Movies & TV
Nia Jax8.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scary Movie (film series) audience
TraitClusterScore
ExtroversionTHRILL1.69
TraditionCONSERVATISM1.46
Early Adopter MentalityPOWER1.39
Risk AppetiteTHRILL1.37
LGBTQ+ IdentityOPEN1.16
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Scary Movie (film series)
CountryShare
United States45.0%
Mexico7.2%
Germany5.9%

See Scary Movie (film series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Scary Movie (film series) have in United States?

Scary Movie (film series) has an estimated audience of 8,307,601 people in United States, concentrated in California and Texas.

What is the gender split and age of Scary Movie (film series) fans?

49.4% of Scary Movie (film series) fans are female, 50.6% are male, with an average age of 39.8 years.

Which brands do Scary Movie (film series) fans like most?

Scary Movie (film series) fans show strongest brand affinity for Horeca (40.13×), Empresarios (30.03×), and Hawes (85.4×) over the country average.

Where do Scary Movie (film series) fans live in United States?

Scary Movie (film series) fans in United States are most concentrated in California (reach 1,085,516), Texas (reach 980,247), and Florida (reach 515,796). These three regions account for the largest share of the active audience.

What other brands do Scary Movie (film series) fans also like?

Beyond Scary Movie (film series) itself, the audience over-indexes on Empresarios (30.03×), Hawes (85.4×), Hooked on Phonics (20.83×), and Dog breed (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scary Movie (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.