Rascasse Audience Intelligence

Scary Movie (film series) Audience in United States

A data profile of the people who buy, follow and care about Scary Movie (film series) in United States — modelled from more than twelve digital signal sources. Scary Movie (film series) has an estimated audience of 10,843,634 people in United States.

#61among Movie / TV Show / Series in United States#236in Movies & TV

The average Scary Movie (film series) fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Shrek, Finding Nemo, with strongest over-indexing on Monsters (53.08× the country average).

Demographically, the Scary Movie (film series) audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scary Movie (film series) fan in United States is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scary Movie (film series) profile in United States.

Audience size
10.8M
in United States
Gender
49.4%♀
50.6% male
Age
39.8
average years
Country rank
#3308
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+162%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scary Movie (film series) viewers

49.4% are female, 50.6% are male, average age 39.8.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Scary Movie (film series) audience in United States
MetricValue
Female49.4%
Male50.6%
Average age39.8
Estimated audience size10,843,634
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Scary Movie (film series) audience in United States
Age bracketShare%
16-1913%
20-2922%
30-3927%
40-4922%
50+17%
Fig. 04

Worldwide distribution

46.4%

of the worldwide Scary Movie (film series) audience comes from United States.

Worldwide audience distribution share by country for Scary Movie (film series)
CountryShare
United States46.4%
Mexico5.9%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scary Movie (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Scary Movie (film series) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K1.43×
02Texas~900K1.33×
03Oklahoma~100K1.33×
04Arizona~200K1.27×
05Arkansas~80K1.22×
06Kentucky~100K1.21×
07Nevada~100K1.21×
08California~1M1.19×
09Mississippi~80K1.18×
10Indiana~200K1.17×
11Utah~90K1.16×
12Louisiana~100K1.15×
13West Virginia~40K1.15×
14Alabama~100K1.14×
15Missouri~200K1.13×
16Kansas~70K1.12×
17Georgia~300K1.11×
18Illinois~300K1.08×
19Nebraska~50K1.08×
20Ohio~300K1.06×
21Tennessee~200K1.05×
22Idaho~40K1.05×
23Michigan~200K1.03×
24Colorado~100K1.01×
25Iowa~70K1.00×
26Alaska~20K1.00×
27North Carolina~200K0.99×
28South Carolina~100K0.97×
29North Dakota~20K0.96×
30Pennsylvania~300K0.95×
31Oregon~90K0.94×
32Delaware~20K0.93×
33Washington~200K0.92×
34South Dakota~20K0.92×
35Florida~500K0.91×
36Wisconsin~100K0.91×
37Montana~20K0.91×
38Wyoming~10K0.91×
39Maryland~100K0.89×
40Virginia~200K0.87×
41Minnesota~100K0.86×
42Connecticut~70K0.85×
43New Jersey~200K0.82×
44Rhode Island~20K0.81×
45New York~400K0.80×
46Massachusetts~100K0.73×
47Hawaii~30K0.70×
48New Hampshire~20K0.68×
49Maine~20K0.68×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Scary Movie (film series), United States
0.65×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scary Movie (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scary Movie (film series) audience
#·InterestCategoryAffinity×
01EuroTripMovies & TV61.40×
02MonstersMovies & TV53.08×
03Hot FuzzMovies & TV48.53×
04Kung Fu PandaMovies & TV46.76×
05Jason SegelMovies & TV40.74×
06Finding NemoMovies & TV38.57×
07Austin Powers (film series)Movies & TV37.87×
08BoratMovies & TV37.11×
09Sausage PartyMovies & TV36.57×
10ZoolanderMovies & TV35.90×
11Dumb and DumberMovies & TV35.77×
12Jason SudeikisMovies & TV33.25×
13ShrekMovies & TV32.30×
14Zooey DeschanelMovies & TV21.27×
15Emma StoneMovies & TV20.54×
16Jonah HillMovies & TV18.69×
17NBA League PassSports18.53×
18ZootopiaMovies & TV17.25×
19ArrowMovies & TV12.73×
20Rachel McAdamsMovies & TV12.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scary Movie (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scary Movie (film series) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
TraditionCONSERVATISM1.49×
Risk AppetiteTHRILL1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scary Movie (film series) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Healthy LifestyleBALANCE0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scary Movie (film series) have in United States?

Scary Movie (film series) has an estimated audience of 10,843,634 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scary Movie (film series) viewers?

49.4% of Scary Movie (film series) fans are female, 50.6% are male, with an average age of 39.8 years.

03

Which brands do Scary Movie (film series) fans like most?

Scary Movie (film series) fans show strongest brand affinity for Monsters (53.08×), Shrek (32.3×), and Finding Nemo (38.57×) over the country average.

04

Where do Scary Movie (film series) fans live in United States?

Scary Movie (film series) fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Scary Movie (film series) fans also like?

Beyond Scary Movie (film series) itself, the audience over-indexes on Shrek (32.3×), Finding Nemo (38.57×), Kung Fu Panda (46.76×), and Jason Segel (40.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scary Movie (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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