Zooey Deschanel Audience in United States

Zooey Deschanel logo

Zooey Deschanel has an estimated audience of 4,916,832 people in United States. 67.9% are female, 32.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Liquid chalk, Leslie Mann, Austin Powers (film series), Grown Ups (film), Jason Segel.

The average Zooey Deschanel fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liquid chalk, Leslie Mann, Austin Powers (film series), with strongest over-indexing on Liquid chalk (1460.23× the country average). Demographically, the Zooey Deschanel audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Zooey Deschanel fans

Demographic split for Zooey Deschanel audience in United States
MetricValue
Female67.9%
Male32.1%
Average age33.6
Estimated audience size4,916,832

Audience persona

The typical Zooey Deschanel fan in United States is more female, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Liquid chalk.

Top regions in United States

Top regions ranked by reach for Zooey Deschanel in United States
RegionReachAffinity
California561,2151.04×
Texas426,4951.01×
Florida287,1870.86×
New York239,5210.87×
Pennsylvania168,7421.02×
Illinois166,5691.02×
Ohio161,2211.06×
North Carolina153,8331.04×
Michigan137,4621.07×
Georgia127,9150.84×
Washington120,8231.23×
Arizona112,3411.12×
Virginia109,7120.92×
New Jersey107,8620.86×
Tennessee105,7711.07×
Massachusetts98,8611.02×
Indiana98,0811.09×
Colorado92,1941.19×
Missouri88,6611.12×
Wisconsin82,0861.11×
Minnesota77,1021.09×
Oregon74,1851.32×
Maryland70,2280.83×
South Carolina65,1470.88×
Kentucky64,9211.05×
Alabama62,8410.91×
Utah61,7401.4×
Oklahoma60,9381.12×
Louisiana48,5740.77×
Connecticut45,1860.92×
Nevada44,3380.93×
Iowa42,5641.05×
Kansas39,9811.03×
Arkansas39,0740.96×
Idaho32,6481.32×
Mississippi28,0100.69×
Nebraska24,8251.01×
New Mexico23,3910.95×
New Hampshire22,2811.15×
West Virginia20,5440.9×
Maine18,7671.07×
Hawaii17,4480.83×
Montana14,6131.07×
Rhode Island14,5970.93×
Washington, District of Columbia11,0600.75×
Alaska10,7751.02×
South Dakota10,4770.92×
Delaware9,7900.72×
North Dakota8,8270.87×
Vermont8,6511×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zooey Deschanel audience
BrandAffinityCategory
Liquid chalk1460.23×Health
Leslie Mann88.98×Movies & TV
Austin Powers (film series)55.27×Movies & TV
Grown Ups (film)50.98×Movies & TV
Jason Segel54.69×Movies & TV
Alison Brie33.25×Movies & TV
Craig Robinson (actor)56.08×Movies & TV
Big Daddy (1999 film)48.59×Movies & TV
Wendi McLendon-Covey57.9×Movies & TV
Scary Movie (film series)21.27×Movies & TV
Mike Myers31.61×Movies & TV
Bill Hader33.53×Movies & TV
Bruce Almighty53.37×Movies & TV
Kelly Osbourne16.81×Music & Radio
Jonah Hill23.26×Movies & TV
Channing Tatum19.39×Movies & TV
Pete Carroll29.34×Sports
Mike and Dave Need Wedding Dates58.59×Movies & TV
Happy Gilmore17.25×Movies & TV
Romy and Michele's High School Reunion78.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zooey Deschanel audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
ExtroversionTHRILL1.49
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.41
SustainabilityBALANCE1.36
Healthy LifestyleBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Zooey Deschanel
CountryShare
United States45.2%
United Kingdom5.9%
Canada5.5%

See Zooey Deschanel audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Zooey Deschanel have in United States?

Zooey Deschanel has an estimated audience of 4,916,832 people in United States, concentrated in California and Texas.

What is the gender split and age of Zooey Deschanel fans?

67.9% of Zooey Deschanel fans are female, 32.1% are male, with an average age of 33.6 years.

Which brands do Zooey Deschanel fans like most?

Zooey Deschanel fans show strongest brand affinity for Liquid chalk (1460.23×), Leslie Mann (88.98×), and Austin Powers (film series) (55.27×) over the country average.

Where do Zooey Deschanel fans live in United States?

Zooey Deschanel fans in United States are most concentrated in California (reach 561,215), Texas (reach 426,495), and Florida (reach 287,187). These three regions account for the largest share of the active audience.

What other brands do Zooey Deschanel fans also like?

Beyond Zooey Deschanel itself, the audience over-indexes on Leslie Mann (88.98×), Austin Powers (film series) (55.27×), Grown Ups (film) (50.98×), and Jason Segel (54.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zooey Deschanel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.