Rascasse Audience Intelligence

Zooey Deschanel Audience in United States

A data profile of the people who buy, follow and care about Zooey Deschanel in United States — modelled from more than twelve digital signal sources. Zooey Deschanel has an estimated audience of 5,060,436 people in United States.

#247among Actor Actress or TV Star in United States#704among Person in United States#660in Movies & TV

The average Zooey Deschanel fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Liquid chalk, Leslie Mann, Austin Powers (film series), with strongest over-indexing on Liquid chalk (1460.23× the country average).

Demographically, the Zooey Deschanel audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zooey Deschanel fan in United States is more female, around 33.6 years old, with strong Design Affinity tendencies and a notable affinity for Liquid chalk.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zooey Deschanel profile in United States.

Audience size
5.1M
in United States
Gender
67.9%♀
32.1% male
Age
33.6
average years
Country rank
#6639
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zooey Deschanel fans

67.9% are female, 32.1% are male, average age 33.6.

Fig. 02

Gender split

67.9%
Female
32.1%
Male
Demographic split for Zooey Deschanel audience in United States
MetricValue
Female67.9%
Male32.1%
Average age33.6
Estimated audience size5,060,436
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Zooey Deschanel audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4913%
50+12%
Fig. 04

Worldwide distribution

45.1%

of the worldwide Zooey Deschanel audience comes from United States.

Worldwide audience distribution share by country for Zooey Deschanel
CountryShare
United States45.1%
United Kingdom5.8%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zooey Deschanel audience in United States is strongest.

Fig. 05

Top regions by affinity

Zooey Deschanel fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.38×
02Idaho~30K1.31×
03Oregon~70K1.25×
04Washington~100K1.17×
05New Hampshire~20K1.16×
06Colorado~90K1.14×
07Montana~20K1.14×
08Arizona~100K1.11×
09Wisconsin~80K1.10×
10Oklahoma~60K1.10×
11Minnesota~80K1.09×
12Missouri~90K1.08×
13Alaska~10K1.08×
14Indiana~100K1.07×
15Maine~20K1.07×
16Vermont~9K1.07×
17Iowa~40K1.06×
18Michigan~100K1.05×
19Tennessee~100K1.05×
20Nebraska~30K1.04×
21California~600K1.03×
22Ohio~200K1.03×
23Kentucky~60K1.03×
24Kansas~40K1.03×
25Pennsylvania~200K1.01×
26Massachusetts~100K1.01×
27Illinois~200K0.98×
28North Carolina~100K0.98×
29Texas~400K0.97×
30New Mexico~20K0.97×
31South Dakota~10K0.97×
32Arkansas~40K0.96×
33Connecticut~50K0.94×
34Nevada~40K0.94×
35Rhode Island~10K0.94×
36North Dakota~9K0.94×
37West Virginia~20K0.93×
38Alabama~60K0.92×
39Virginia~100K0.91×
40South Carolina~70K0.88×
41New Jersey~100K0.87×
42New York~200K0.86×
43Florida~300K0.85×
44Maryland~70K0.84×
45Hawaii~20K0.83×
46Georgia~100K0.81×
47Delaware~10K0.81×
48Louisiana~50K0.76×
49Washington, District of Columbia~10K0.75×
50Mississippi~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Zooey Deschanel, United States
0.73×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zooey Deschanel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zooey Deschanel audience
#·InterestCategoryAffinity×
01Liquid chalkHealth1460.23×
02Leslie MannMovies & TV88.98×
03Romy and Michele's High School ReunionMovies & TV78.76×
04Adam McKayMovies & TV63.60×
05Mike and Dave Need Wedding DatesMovies & TV58.59×
06Wendi McLendon-CoveyMovies & TV57.90×
07Craig Robinson (actor)Movies & TV56.08×
08Austin Powers (film series)Movies & TV55.27×
09Jason SegelMovies & TV54.69×
10Bruce AlmightyMovies & TV53.37×
11Grown Ups (film)Movies & TV50.98×
12Big Daddy (1999 film)Movies & TV48.59×
13Bill HaderMovies & TV33.53×
14Alison BrieMovies & TV33.25×
15Mike MyersMovies & TV31.61×
16Pete CarrollSports29.34×
17Jonah HillMovies & TV23.26×
18Scary Movie (film series)Movies & TV21.27×
19Channing TatumMovies & TV19.39×
20Kelly OsbourneMusic & Radio16.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zooey Deschanel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zooey Deschanel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
MindfulnessBALANCE1.24×
Community OrientationOPEN1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zooey Deschanel audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
PatriotismCONSERVATISM0.74×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zooey Deschanel have in United States?

Zooey Deschanel has an estimated audience of 5,060,436 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zooey Deschanel fans?

67.9% of Zooey Deschanel fans are female, 32.1% are male, with an average age of 33.6 years.

03

Which brands do Zooey Deschanel fans like most?

Zooey Deschanel fans show strongest brand affinity for Liquid chalk (1460.23×), Leslie Mann (88.98×), and Austin Powers (film series) (55.27×) over the country average.

04

Where do Zooey Deschanel fans live in United States?

Zooey Deschanel fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zooey Deschanel fans also like?

Beyond Zooey Deschanel itself, the audience over-indexes on Leslie Mann (88.98×), Austin Powers (film series) (55.27×), Jason Segel (54.69×), and Grown Ups (film) (50.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Zooey Deschanel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zooey Deschanel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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