Rascasse Audience Intelligence

Grown Ups (film) Audience in United States

A data profile of the people who buy, follow and care about Grown Ups (film) in United States — modelled from more than twelve digital signal sources. Grown Ups (film) has an estimated audience of 2,968,833 people in United States.

#484among Movie / TV Show / Series in United States#1379in Movies & TV

The average Grown Ups (film) fan in United States is 37.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kim Cattrall, Jason Segel, Austin Powers (film series), with strongest over-indexing on Kim Cattrall (139.61× the country average).

Demographically, the Grown Ups (film) audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grown Ups (film) fan in United States is balanced, around 37.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kim Cattrall.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grown Ups (film) profile in United States.

Audience size
3M
in United States
Gender
54.2%♀
45.8% male
Age
37.6
average years
Country rank
#10407
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grown Ups (film) viewers

54.2% are female, 45.8% are male, average age 37.6.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Grown Ups (film) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.6
Estimated audience size2,968,833
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Grown Ups (film) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Grown Ups (film) audience comes from United States.

Worldwide audience distribution share by country for Grown Ups (film)
CountryShare
United States32.9%
China10.7%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grown Ups (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grown Ups (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.30×
02Oklahoma~40K1.26×
03Arizona~70K1.20×
04North Dakota~8K1.20×
05Indiana~70K1.18×
06Idaho~20K1.18×
07Texas~300K1.17×
08Utah~30K1.17×
09Iowa~30K1.15×
10South Dakota~8K1.15×
11Kentucky~40K1.12×
12Arkansas~30K1.12×
13West Virginia~20K1.12×
14Wyoming~5K1.12×
15Nebraska~20K1.11×
16Michigan~90K1.10×
17Missouri~50K1.10×
18Wisconsin~50K1.08×
19Kansas~30K1.08×
20Montana~9K1.07×
21California~300K1.03×
22New Hampshire~10K1.03×
23Minnesota~40K1.01×
24Nevada~30K1.01×
25Illinois~100K1.00×
26Ohio~90K1.00×
27Colorado~50K0.99×
28Pennsylvania~100K0.97×
29Tennessee~60K0.97×
30Alaska~6K0.96×
31Alabama~40K0.94×
32Oregon~30K0.94×
33Maine~10K0.94×
34South Carolina~40K0.93×
35North Carolina~80K0.92×
36Louisiana~40K0.92×
37Connecticut~30K0.92×
38Mississippi~20K0.92×
39Rhode Island~9K0.91×
40Massachusetts~50K0.90×
41Washington~50K0.89×
42New Jersey~70K0.87×
43Georgia~80K0.86×
44Delaware~7K0.86×
45Florida~200K0.85×
46Hawaii~10K0.82×
47Virginia~60K0.80×
48New York~100K0.76×
49Maryland~40K0.76×
50Washington, District of Columbia~5K0.52×
Fig. 06

Affinity by region

Affinity by region — Grown Ups (film), United States
0.52×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grown Ups (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grown Ups (film) audience
#·InterestCategoryAffinity×
01Kim CattrallMovies & TV139.61×
02Jason SegelMovies & TV106.84×
03Hot FuzzMovies & TV98.18×
04Austin Powers (film series)Movies & TV76.13×
05Sausage PartyMovies & TV70.81×
0622 Jump StreetMovies & TV69.59×
07BoratMovies & TV63.58×
08Jason SudeikisMovies & TV63.04×
09Zooey DeschanelMovies & TV50.98×
10Kung Fu PandaMovies & TV44.15×
11MonstersMovies & TV44.06×
12Jonah HillMovies & TV43.49×
13Legally BlondeMovies & TV42.33×
14Love ActuallyMovies & TV41.83×
15Kevin JamesMovies & TV41.37×
16Christopher WalkenMovies & TV40.50×
17Finding NemoMovies & TV39.54×
18Steve CarellMovies & TV32.94×
19ShrekMovies & TV29.97×
20Jim CarreyMovies & TV15.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grown Ups (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grown Ups (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.28×
PatriotismCONSERVATISM1.81×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grown Ups (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grown Ups (film) have in United States?

Grown Ups (film) has an estimated audience of 2,968,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grown Ups (film) viewers?

54.2% of Grown Ups (film) fans are female, 45.8% are male, with an average age of 37.6 years.

03

Which brands do Grown Ups (film) fans like most?

Grown Ups (film) fans show strongest brand affinity for Kim Cattrall (139.61×), Jason Segel (106.84×), and Austin Powers (film series) (76.13×) over the country average.

04

Where do Grown Ups (film) fans live in United States?

Grown Ups (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Grown Ups (film) fans also like?

Beyond Grown Ups (film) itself, the audience over-indexes on Jason Segel (106.84×), Austin Powers (film series) (76.13×), Monsters (44.06×), and Zooey Deschanel (50.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grown Ups (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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