Grown Ups (film) Audience in United States

Grown Ups (film) has an estimated audience of 3,046,088 people in United States. 54.2% are female, 45.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Kim Cattrall, Austin Powers (film series), Jason Segel, Zooey Deschanel, Legally Blonde.

The average Grown Ups (film) fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kim Cattrall, Austin Powers (film series), Jason Segel, with strongest over-indexing on Kim Cattrall (143.57× the country average). Demographically, the Grown Ups (film) audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Grown Ups (film) fans

Demographic split for Grown Ups (film) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age37.6
Estimated audience size3,046,088

Audience persona

The typical Grown Ups (film) fan in United States is balanced, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Kim Cattrall.

Top regions in United States

Top regions ranked by reach for Grown Ups (film) in United States
RegionReachAffinity
California357,8011.07×
Texas321,8121.23×
Florida180,1330.87×
New York134,4790.79×
Illinois108,0921.07×
Pennsylvania103,7271.01×
Ohio96,0661.02×
Michigan88,9621.12×
North Carolina85,6220.93×
Georgia84,6460.9×
Arizona77,3481.24×
New Jersey69,1860.89×
Indiana66,4911.19×
Virginia60,4440.81×
Tennessee60,3890.99×
Washington57,5750.94×
Missouri54,8051.12×
Massachusetts54,5340.91×
Colorado50,1401.04×
Wisconsin49,0981.07×
Minnesota45,4271.04×
Oklahoma44,3321.31×
Kentucky42,9461.12×
South Carolina42,9150.94×
Maryland39,9870.76×
Alabama39,9170.94×
Louisiana35,6030.91×
Oregon33,2060.95×
Utah32,5541.19×
Nevada31,1951.06×
Iowa28,4081.13×
Connecticut28,0920.92×
Arkansas27,5001.1×
Kansas26,6501.11×
Mississippi22,2680.89×
New Mexico19,8491.3×
Idaho17,7371.16×
Nebraska16,5621.08×
West Virginia15,3331.08×
New Hampshire11,9551×
Hawaii10,3840.79×
Maine9,8320.9×
Montana8,5771.01×
Rhode Island7,9620.82×
South Dakota7,6801.09×
North Dakota7,0091.12×
Delaware6,8840.82×
Alaska5,7010.87×
Wyoming4,6611.03×
Washington, District of Columbia4,6060.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grown Ups (film) audience
BrandAffinityCategory
Kim Cattrall143.57×Movies & TV
Austin Powers (film series)108.01×Movies & TV
Jason Segel91.75×Movies & TV
Zooey Deschanel50.23×Movies & TV
Legally Blonde49.09×Movies & TV
Borat62.76×Movies & TV
Monsters40×Movies & TV
Hot Fuzz88.03×Movies & TV
Shrek30×Movies & TV
22 Jump Street75.32×Movies & TV
Sausage Party66.7×Movies & TV
Christopher Walken35.45×Movies & TV
Jim Carrey17.15×Movies & TV
Jason Sudeikis39.93×Movies & TV
Finding Nemo37.74×Movies & TV
Napoleon Dynamite28.8×Movies & TV
Autism Awareness19.03×Health
Jamie Dornan45.7×Movies & TV
Jonah Hill27.45×Movies & TV
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grown Ups (film) audience
TraitClusterScore
ExtroversionTHRILL1.4
Convenience OrientationPREMIUM1.28
PatriotismCONSERVATISM1.26
Community OrientationOPEN1.16
Social Media UsageJOY1.12
LGBTQ+ IdentityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Grown Ups (film)
CountryShare
United States38.8%
China12.2%
United Kingdom7.3%

See Grown Ups (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Grown Ups (film) have in United States?

Grown Ups (film) has an estimated audience of 3,046,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Grown Ups (film) fans?

54.2% of Grown Ups (film) fans are female, 45.8% are male, with an average age of 37.6 years.

Which brands do Grown Ups (film) fans like most?

Grown Ups (film) fans show strongest brand affinity for Kim Cattrall (143.57×), Austin Powers (film series) (108.01×), and Jason Segel (91.75×) over the country average.

Where do Grown Ups (film) fans live in United States?

Grown Ups (film) fans in United States are most concentrated in California (reach 357,801), Texas (reach 321,812), and Florida (reach 180,133). These three regions account for the largest share of the active audience.

What other brands do Grown Ups (film) fans also like?

Beyond Grown Ups (film) itself, the audience over-indexes on Austin Powers (film series) (108.01×), Jason Segel (91.75×), Zooey Deschanel (50.23×), and Legally Blonde (49.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grown Ups (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.