Rascasse Audience Intelligence

Monsters Audience in United States

A data profile of the people who buy, follow and care about Monsters in United States — modelled from more than twelve digital signal sources. Monsters has an estimated audience of 8,381,494 people in United States.

#6among Animation in United States#95among Movie / TV Show / Series in United States#336in Movies & TV

The average Monsters fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include WALL-E, Toy Story (franchise), Zootopia, with strongest over-indexing on WALL-E (105.71× the country average).

Demographically, the Monsters audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monsters fan in United States is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for WALL-E.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monsters profile in United States.

Audience size
8.4M
in United States
Gender
56.8%♀
43.2% male
Age
34.1
average years
Country rank
#4232
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monsters viewers

56.8% are female, 43.2% are male, average age 34.1.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Monsters audience in United States
MetricValue
Female56.8%
Male43.2%
Average age34.1
Estimated audience size8,381,494
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Monsters audience in United States
Age bracketShare%
16-1934%
20-2921%
30-3918%
40-4915%
50+12%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Monsters audience comes from United States.

Worldwide audience distribution share by country for Monsters
CountryShare
United States28.7%
Brazil7.2%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monsters audience in United States is strongest.

Fig. 05

Top regions by affinity

Monsters fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.28×
02Kentucky~70K1.26×
03Oklahoma~60K1.23×
04Kansas~40K1.20×
05Utah~50K1.19×
06Indiana~100K1.18×
07New Mexico~30K1.17×
08Ohio~200K1.15×
09Arkansas~40K1.15×
10Nebraska~30K1.15×
11Arizona~100K1.14×
12West Virginia~20K1.14×
13Missouri~80K1.12×
14Idaho~20K1.07×
15South Dakota~10K1.05×
16Georgia~100K1.04×
17North Carolina~100K1.04×
18Washington~90K1.04×
19Pennsylvania~200K1.03×
20Michigan~100K1.03×
21Iowa~40K1.03×
22California~500K1.02×
23North Dakota~9K1.01×
24Alabama~60K1.00×
25Louisiana~60K1.00×
26Nevada~40K0.99×
27South Carolina~70K0.98×
28Mississippi~40K0.98×
29Illinois~100K0.97×
30Virginia~100K0.97×
31Oregon~50K0.97×
32Alaska~9K0.97×
33New Jersey~100K0.95×
34Wisconsin~60K0.95×
35Tennessee~80K0.94×
36Colorado~60K0.92×
37Minnesota~60K0.92×
38Connecticut~40K0.92×
39Maine~10K0.92×
40Maryland~70K0.90×
41New Hampshire~20K0.90×
42Montana~10K0.89×
43Florida~300K0.87×
44Delaware~10K0.86×
45New York~200K0.85×
46Massachusetts~70K0.85×
47Vermont~7K0.83×
48Rhode Island~10K0.82×
49Hawaii~20K0.80×
50Washington, District of Columbia~8K0.57×
Fig. 06

Affinity by region

Affinity by region — Monsters, United States
0.57×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monsters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monsters audience
#·InterestCategoryAffinity×
01Monsters UniversityBusiness & Career123.24×
02WALL-EMovies & TV105.71×
03Toy Story (franchise)Movies & TV64.41×
04The IncrediblesMovies & TV61.49×
05Steve BuscemiMovies & TV59.55×
06MegamindMovies & TV57.72×
07John GoodmanMovies & TV53.77×
08ZootopiaMovies & TV51.35×
09Finding NemoMovies & TV43.32×
10Billy CrystalMovies & TV40.64×
11Big Time RushMovies & TV34.59×
12Wreck-It RalphMovies & TV33.17×
13Kung Fu PandaMovies & TV30.81×
14White ChicksMovies & TV27.81×
15Ratatouille (film)Movies & TV24.39×
16ShrekMovies & TV17.84×
17Google VoiceTechnology & Electronics15.02×
18Scooby-DooMovies & TV11.83×
19Catherine O'HaraMovies & TV10.14×
20Harry PotterMovies & TV5.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monsters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monsters audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Design AffinityPREMIUM1.64×
Convenience OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monsters audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Need for SecurityCONSERVATISM0.92×
Quality AwarenessPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monsters have in United States?

Monsters has an estimated audience of 8,381,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monsters viewers?

56.8% of Monsters fans are female, 43.2% are male, with an average age of 34.1 years.

03

Which brands do Monsters fans like most?

Monsters fans show strongest brand affinity for WALL-E (105.71×), Toy Story (franchise) (64.41×), and Zootopia (51.35×) over the country average.

04

Where do Monsters fans live in United States?

Monsters fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Monsters fans also like?

Beyond Monsters itself, the audience over-indexes on Toy Story (franchise) (64.41×), Zootopia (51.35×), Steve Buscemi (59.55×), and Megamind (57.72×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Monsters audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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