Monsters Audience in United States

Monsters has an estimated audience of 2,714,820 people in United States. 56.8% are female, 43.2% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Megamind, Zootopia, Meet the Robinsons, Night at the Museum.

The average Monsters fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Megamind, Zootopia, with strongest over-indexing on Scooby-Doo (35.84× the country average). Demographically, the Monsters audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Monsters fans

Demographic split for Monsters audience in United States
MetricValue
Female56.8%
Male43.2%
Average age34.1
Estimated audience size2,714,820

Audience persona

The typical Monsters fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Monsters in United States
RegionReachAffinity
California538,8421.1×
Texas518,9221.35×
Florida273,3890.91×
New York221,4980.89×
Ohio166,1991.21×
Pennsylvania158,3291.05×
Illinois152,6811.03×
Georgia146,5491.07×
North Carolina141,1101.05×
Michigan121,7871.04×
New Jersey115,9131.02×
Virginia111,1431.02×
Arizona107,7801.18×
Indiana98,7141.21×
Washington97,9471.09×
Tennessee86,7310.97×
Missouri80,3621.12×
Massachusetts79,6100.91×
Maryland71,6380.93×
Kentucky69,0121.23×
South Carolina68,3841.02×
Colorado66,8930.95×
Wisconsin62,9980.94×
Minnesota61,5690.96×
Alabama61,0530.98×
Oklahoma59,5441.2×
Louisiana58,7891.02×
Oregon50,9861×
Utah46,5071.16×
Connecticut43,8400.98×
Nevada42,4730.98×
Kansas42,4371.21×
Arkansas40,4121.1×
Iowa37,3731.02×
Mississippi36,4310.99×
Idaho23,7841.06×
Nebraska23,7301.06×
New Mexico23,4731.05×
West Virginia22,3491.08×
New Hampshire15,4710.88×
Hawaii15,3180.8×
Maine14,0050.88×
Rhode Island11,6340.82×
Delaware10,1820.83×
Montana10,0900.82×
South Dakota9,3450.91×
North Dakota8,5090.93×
Alaska8,1090.85×
Washington, District of Columbia7,9930.6×
Vermont6,0070.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monsters audience
BrandAffinityCategory
Scooby-Doo35.84×Movies & TV
Megamind71.38×Movies & TV
Zootopia39.76×Movies & TV
Meet the Robinsons49.17×Movies & TV
Night at the Museum57.07×Movies & TV
Dumbo44.33×Movies & TV
Finding Nemo36.49×Movies & TV
Wreck-It Ralph31.74×Movies & TV
Kia Sportage29.59×Cars & Mobility
Shrek14.59×Movies & TV
Kung Fu Panda24.77×Movies & TV
Joey King17.68×Movies & TV
Ratatouille (film)14.53×Movies & TV
Tangled15.96×Movies & TV
Mulan (1998 film)15.38×Movies & TV
Pocahontas (1995 film)16.07×Movies & TV
WALL-E15.01×Movies & TV
Honda HR-V19.73×Cars & Mobility
Disney Store7.73×Shopping
Monsters University26.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monsters audience
TraitClusterScore
Luxury OrientationPREMIUM1.79
Risk AppetiteTHRILL1.45
IndulgenceJOY1.44
ExtroversionTHRILL1.44
Pet OwnershipJOY1.4
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Monsters
CountryShare
United States19.3%
Brazil7.6%
United Kingdom4.1%

See Monsters audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Monsters have in United States?

Monsters has an estimated audience of 2,714,820 people in United States, concentrated in California and Texas.

What is the gender split and age of Monsters fans?

56.8% of Monsters fans are female, 43.2% are male, with an average age of 34.1 years.

Which brands do Monsters fans like most?

Monsters fans show strongest brand affinity for Scooby-Doo (35.84×), Megamind (71.38×), and Zootopia (39.76×) over the country average.

Where do Monsters fans live in United States?

Monsters fans in United States are most concentrated in California (reach 538,842), Texas (reach 518,922), and Florida (reach 273,389). These three regions account for the largest share of the active audience.

What other brands do Monsters fans also like?

Beyond Monsters itself, the audience over-indexes on Megamind (71.38×), Zootopia (39.76×), Meet the Robinsons (49.17×), and Night at the Museum (57.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.