Rascasse Audience Intelligence

Big Time Rush Audience in United States

A data profile of the people who buy, follow and care about Big Time Rush in United States — modelled from more than twelve digital signal sources. Big Time Rush has an estimated audience of 1,918,907 people in United States.

#251among TV series in United States#909among Movie / TV Show / Series in United States#2316in Movies & TV

The average Big Time Rush fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bridgit Mendler, hannah montana, Gmail, with strongest over-indexing on Bridgit Mendler (71.28× the country average).

Demographically, the Big Time Rush audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big Time Rush fan in United States is more female, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Bridgit Mendler.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big Time Rush profile in United States.

Audience size
1.9M
in United States
Gender
58.0%♀
42.0% male
Age
37.7
average years
Country rank
#14704
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big Time Rush viewers

58.0% are female, 42.0% are male, average age 37.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Big Time Rush audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size1,918,907
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Big Time Rush audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3916%
40-4916%
50+21%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Big Time Rush audience comes from United States.

Worldwide audience distribution share by country for Big Time Rush
CountryShare
United States32.9%
Brazil7.3%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big Time Rush audience in United States is strongest.

Fig. 05

Top regions by affinity

Big Time Rush fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K1.57×
02Arizona~60K1.37×
03Pennsylvania~90K1.28×
04Massachusetts~50K1.28×
05Rhode Island~9K1.26×
06New Jersey~70K1.23×
07New York~100K1.18×
08New Mexico~10K1.18×
09Maryland~40K1.17×
10Arkansas~20K1.16×
11Alabama~30K1.14×
12Tennessee~50K1.12×
13North Carolina~70K1.11×
14Hawaii~10K1.11×
15Indiana~40K1.10×
16Wisconsin~40K1.10×
17Oklahoma~30K1.10×
18Virginia~60K1.09×
19Delaware~6K1.09×
20Georgia~70K1.08×
21Ohio~70K1.08×
22Nevada~20K1.06×
23Texas~200K1.04×
24California~200K1.03×
25West Virginia~10K1.03×
26Michigan~60K1.02×
27Illinois~70K1.01×
28New Hampshire~8K1.01×
29Kentucky~30K1.00×
30Louisiana~30K0.99×
31Mississippi~20K0.98×
32Kansas~20K0.98×
33Florida~100K0.97×
34South Carolina~30K0.97×
35Minnesota~30K0.97×
36Nebraska~10K0.97×
37Utah~20K0.94×
38Iowa~20K0.94×
39Missouri~30K0.92×
40North Dakota~4K0.85×
41South Dakota~4K0.83×
42Washington, District of Columbia~5K0.82×
43Vermont~3K0.82×
44Maine~6K0.77×
45Alaska~3K0.74×
46Idaho~7K0.70×
47Colorado~20K0.68×
48Oregon~20K0.66×
49Washington~30K0.65×
50Montana~4K0.65×
Fig. 06

Affinity by region

Affinity by region — Big Time Rush, United States
0.65×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big Time Rush audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big Time Rush audience
#·InterestCategoryAffinity×
01The WantedMusic & Radio80.40×
02Cher LloydMusic & Radio71.69×
03Bridgit MendlerMovies & TV71.28×
04Olly MursMusic & Radio57.74×
05Q-Tip (musician)Music & Radio55.16×
06Jess GlynneMusic & Radio54.42×
07In FlamesMusic & Radio51.55×
08Isaiah RashadMusic & Radio44.74×
09Calum ScottMusic & Radio43.73×
10Cody SimpsonMusic & Radio43.08×
11Leona LewisMusic & Radio42.19×
12Lupe FiascoMusic & Radio40.99×
13Sabaton (band)Music & Radio35.91×
14Fifth HarmonyMusic & Radio35.03×
15hannah montanaMovies & TV34.01×
16PartyNextDoorMusic & Radio23.90×
17Metro BoominMusic & Radio22.02×
1821 SavageMusic & Radio15.91×
19Hailee SteinfeldMovies & TV13.85×
20GmailInternet & Social Media6.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big Time Rush audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big Time Rush audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.10×
Price SensitivityPREMIUM1.09×
Social Media UsageJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big Time Rush audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
MindfulnessBALANCE0.87×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big Time Rush have in United States?

Big Time Rush has an estimated audience of 1,918,907 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Big Time Rush viewers?

58.0% of Big Time Rush fans are female, 42.0% are male, with an average age of 37.7 years.

03

Which brands do Big Time Rush fans like most?

Big Time Rush fans show strongest brand affinity for Bridgit Mendler (71.28×), hannah montana (34.01×), and Gmail (6.71×) over the country average.

04

Where do Big Time Rush fans live in United States?

Big Time Rush fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Big Time Rush fans also like?

Beyond Big Time Rush itself, the audience over-indexes on hannah montana (34.01×), Gmail (6.71×), Hailee Steinfeld (13.85×), and Fifth Harmony (35.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Big Time Rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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