Big Time Rush Audience in United States

Big Time Rush logo

Big Time Rush has an estimated audience of 2,124,934 people in United States. 58.0% are female, 42.0% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Bridgit Mendler, Hailee Steinfeld, hannah montana, Gmail, Fifth Harmony.

The average Big Time Rush fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bridgit Mendler, Hailee Steinfeld, hannah montana, with strongest over-indexing on Bridgit Mendler (71.28× the country average). Demographically, the Big Time Rush audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Big Time Rush fans

Demographic split for Big Time Rush audience in United States
MetricValue
Female58.0%
Male42.0%
Average age37.7
Estimated audience size2,124,934

Audience persona

The typical Big Time Rush fan in United States is more female, around 37.7 years old, with strong Sustainability tendencies and a notable affinity for Bridgit Mendler.

Top regions in United States

Top regions ranked by reach for Big Time Rush in United States
RegionReachAffinity
California264,7431.13×
Texas195,1501.07×
Florida145,3401.01×
New York144,9421.22×
Pennsylvania95,5281.34×
Georgia74,4361.14×
North Carolina73,9241.16×
Illinois72,5141.02×
Ohio70,2781.07×
New Jersey69,7011.29×
Arizona66,8031.54×
Massachusetts57,6291.38×
Michigan56,5241.02×
Virginia55,2221.07×
Tennessee48,0651.13×
Maryland46,3941.27×
Indiana41,9191.08×
Connecticut36,3941.71×
Alabama33,0691.11×
Missouri31,6730.92×
South Carolina31,3400.98×
Wisconsin30,6520.96×
Washington30,1780.71×
Minnesota26,8930.88×
Oklahoma26,1381.11×
Kentucky26,0620.98×
Louisiana25,2750.92×
Colorado24,4840.73×
Nevada21,5911.05×
Arkansas19,7541.13×
Mississippi16,7560.96×
Oregon16,6820.68×
Iowa16,6340.95×
Utah16,3260.86×
Kansas16,2210.97×
New Mexico10,5320.99×
Nebraska9,6880.91×
West Virginia9,6540.98×
Rhode Island8,6411.28×
New Hampshire7,5360.9×
Idaho7,3320.69×
Hawaii6,4870.71×
Delaware6,4051.09×
Maine5,6760.75×
Washington, District of Columbia5,3390.84×
South Dakota3,9350.8×
Montana3,6580.62×
North Dakota3,4550.79×
Alaska3,2270.71×
Vermont2,8770.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big Time Rush audience
BrandAffinityCategory
Bridgit Mendler71.28×Movies & TV
Hailee Steinfeld13.85×Movies & TV
hannah montana34.01×Movies & TV
Gmail6.71×Internet & Social Media
Fifth Harmony35.03×Music & Radio
Q-Tip (musician)55.16×Music & Radio
Calum Scott43.73×Music & Radio
Cher Lloyd71.69×Music & Radio
The Wanted80.4×Music & Radio
Leona Lewis42.19×Music & Radio
Jess Glynne54.42×Music & Radio
Lupe Fiasco40.99×Music & Radio
PartyNextDoor23.9×Music & Radio
Olly Murs57.74×Music & Radio
Sabaton (band)35.91×Music & Radio
Cody Simpson43.08×Music & Radio
21 Savage15.91×Music & Radio
In Flames51.55×Music & Radio
Metro Boomin22.02×Music & Radio
Jessie J26.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big Time Rush audience
TraitClusterScore
SustainabilityBALANCE1.97
LGBTQ+ IdentityOPEN1.63
Community OrientationOPEN1.44
MindfulnessBALANCE1.29
ExtroversionTHRILL1.29
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Big Time Rush
CountryShare
United States35.1%
Brazil7.1%
Germany6.2%

See Big Time Rush audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Big Time Rush have in United States?

Big Time Rush has an estimated audience of 2,124,934 people in United States, concentrated in California and Texas.

What is the gender split and age of Big Time Rush fans?

58.0% of Big Time Rush fans are female, 42.0% are male, with an average age of 37.7 years.

Which brands do Big Time Rush fans like most?

Big Time Rush fans show strongest brand affinity for Bridgit Mendler (71.28×), Hailee Steinfeld (13.85×), and hannah montana (34.01×) over the country average.

Where do Big Time Rush fans live in United States?

Big Time Rush fans in United States are most concentrated in California (reach 264,743), Texas (reach 195,150), and Florida (reach 145,340). These three regions account for the largest share of the active audience.

What other brands do Big Time Rush fans also like?

Beyond Big Time Rush itself, the audience over-indexes on Hailee Steinfeld (13.85×), hannah montana (34.01×), Gmail (6.71×), and Fifth Harmony (35.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big Time Rush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.