Hailee Steinfeld Audience in United States

Hailee Steinfeld logo

Hailee Steinfeld has an estimated audience of 17,730,906 people in United States. 60.8% are female, 39.2% are male, average age 31.7. Top regions: California, New York, Texas. Top brand affinities: Sabrina Carpenter, Millie Bobby Brown, Dua Lipa, Lindsay Lohan, Tate McRae.

The average Hailee Steinfeld fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sabrina Carpenter, Millie Bobby Brown, Dua Lipa, with strongest over-indexing on Sabrina Carpenter (9.88× the country average). Demographically, the Hailee Steinfeld audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Hailee Steinfeld fans

Demographic split for Hailee Steinfeld audience in United States
MetricValue
Female60.8%
Male39.2%
Average age31.7
Estimated audience size17,730,906

Audience persona

The typical Hailee Steinfeld fan in United States is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Hailee Steinfeld in United States
RegionReachAffinity
California2,006,7131.03×
New York1,556,9421.57×
Texas1,521,1661×
Florida1,076,9230.9×
Pennsylvania633,2621.06×
Illinois606,4641.03×
Ohio561,6371.03×
North Carolina512,9440.96×
Michigan480,3211.04×
Georgia464,1500.85×
New Jersey448,9271×
Virginia439,8731.02×
Washington377,5021.06×
Arizona356,7740.99×
Colorado347,3141.24×
Massachusetts340,5200.97×
Missouri338,6151.18×
Tennessee334,0490.94×
Indiana309,5150.96×
Maryland307,7281.01×
Minnesota282,1911.11×
Wisconsin263,3180.99×
South Carolina229,1750.86×
Kentucky204,8180.92×
Louisiana194,5950.85×
Oklahoma185,9610.94×
Oregon185,9080.91×
Connecticut184,0181.03×
Kansas180,6671.29×
Utah178,5511.12×
Nevada174,5201.02×
Alabama161,8610.65×
Iowa149,4221.02×
Arkansas128,6110.88×
Mississippi100,1940.69×
Nebraska97,0971.09×
Idaho90,7721.02×
New Mexico83,2860.94×
Hawaii70,7730.93×
New Hampshire70,0661×
West Virginia66,6360.81×
Maine56,8080.89×
Montana53,0661.08×
Rhode Island51,1720.91×
Washington, District of Columbia49,1200.92×
Wyoming48,9701.86×
South Dakota42,3581.03×
Delaware40,2750.82×
North Dakota34,8400.96×
Alaska27,6250.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hailee Steinfeld audience
BrandAffinityCategory
Sabrina Carpenter9.88×Music & Radio
Millie Bobby Brown6.08×Movies & TV
Dua Lipa8.97×Music & Radio
Lindsay Lohan7.73×Movies & TV
Tate McRae6.57×Music & Radio
Madison Beer7.71×Music & Radio
Benson Boone6.71×Music & Radio
Billie Eilish5.91×Music & Radio
Lana Del Rey9.36×Music & Radio
Amy Winehouse10.35×Music & Radio
Avril Lavigne10.26×Music & Radio
Hilary Duff7.23×Movies & TV
Gwen Stefani8.99×Music & Radio
Joe Jonas11.07×Music & Radio
Jonas Brothers10.61×Music & Radio
Euphoria1.67×Movies & TV
Reneé Rapp7.76×Music & Radio
Harry Potter2.03×Movies & TV
Whitney Houston7.72×Music & Radio
Yahoo!奇摩名人娛樂2.43×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hailee Steinfeld audience
TraitClusterScore
ExtroversionTHRILL1.57
SustainabilityBALANCE1.56
TraditionCONSERVATISM1.54
MindfulnessBALANCE1.48
Early Adopter MentalityPOWER1.4
LGBTQ+ IdentityOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Hailee Steinfeld
CountryShare
United States55.0%
Brazil5.0%
United Kingdom4.5%

See Hailee Steinfeld audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Hailee Steinfeld have in United States?

Hailee Steinfeld has an estimated audience of 17,730,906 people in United States, concentrated in California and New York.

What is the gender split and age of Hailee Steinfeld fans?

60.8% of Hailee Steinfeld fans are female, 39.2% are male, with an average age of 31.7 years.

Which brands do Hailee Steinfeld fans like most?

Hailee Steinfeld fans show strongest brand affinity for Sabrina Carpenter (9.88×), Millie Bobby Brown (6.08×), and Dua Lipa (8.97×) over the country average.

Where do Hailee Steinfeld fans live in United States?

Hailee Steinfeld fans in United States are most concentrated in California (reach 2,006,713), New York (reach 1,556,942), and Texas (reach 1,521,166). These three regions account for the largest share of the active audience.

What other brands do Hailee Steinfeld fans also like?

Beyond Hailee Steinfeld itself, the audience over-indexes on Millie Bobby Brown (6.08×), Dua Lipa (8.97×), Lindsay Lohan (7.73×), and Tate McRae (6.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hailee Steinfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.