Rascasse Audience Intelligence

Hailee Steinfeld Audience in United States

A data profile of the people who buy, follow and care about Hailee Steinfeld in United States — modelled from more than twelve digital signal sources. Hailee Steinfeld has an estimated audience of 12,406,486 people in United States.

#31among Actor Actress or TV Star in United States#116among Person in United States#198in Movies & TV

The average Hailee Steinfeld fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sabrina Carpenter, Millie Bobby Brown, Dua Lipa, with strongest over-indexing on Sabrina Carpenter (9.88× the country average).

Demographically, the Hailee Steinfeld audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hailee Steinfeld fan in United States is more female, around 31.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hailee Steinfeld profile in United States.

Audience size
12.4M
in United States
Gender
60.8%♀
39.2% male
Age
31.7
average years
Country rank
#2872
Person in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hailee Steinfeld fans

60.8% are female, 39.2% are male, average age 31.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Hailee Steinfeld audience in United States
MetricValue
Female60.8%
Male39.2%
Average age31.7
Estimated audience size12,406,486
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Hailee Steinfeld audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3913%
40-4911%
50+11%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Hailee Steinfeld audience comes from United States.

Worldwide audience distribution share by country for Hailee Steinfeld
CountryShare
United States49.7%
Brazil4.8%
Canada4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hailee Steinfeld audience in United States is strongest.

Fig. 05

Top regions by affinity

Hailee Steinfeld fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~50K1.88×
02New York~1.5M1.36×
03Colorado~400K1.28×
04Kansas~200K1.19×
05Missouri~300K1.12×
06Utah~200K1.08×
07Montana~50K1.08×
08Nebraska~90K1.06×
09Pennsylvania~600K1.04×
10Washington~400K1.03×
11Minnesota~300K1.03×
12Virginia~400K1.02×
13Arizona~400K1.02×
14Maryland~300K1.02×
15Connecticut~200K1.02×
16Idaho~90K1.02×
17New Hampshire~70K1.02×
18South Dakota~40K1.02×
19Massachusetts~400K1.01×
20Nevada~200K1.01×
21California~2M1.00×
22Iowa~100K1.00×
23New Mexico~90K0.99×
24Illinois~600K0.98×
25Ohio~500K0.98×
26North Carolina~500K0.98×
27Texas~1.5M0.97×
28Michigan~500K0.97×
29Oklahoma~200K0.97×
30North Dakota~40K0.97×
31New Jersey~400K0.95×
32Tennessee~300K0.95×
33Indiana~300K0.95×
34Rhode Island~50K0.95×
35Delaware~50K0.95×
36Wisconsin~200K0.94×
37Kentucky~200K0.93×
38Oregon~200K0.93×
39Washington, District of Columbia~50K0.93×
40Hawaii~70K0.92×
41Maine~60K0.92×
42Louisiana~200K0.90×
43Arkansas~100K0.90×
44Georgia~500K0.88×
45South Carolina~200K0.88×
46Florida~1M0.87×
47West Virginia~70K0.87×
48Alaska~30K0.84×
49Mississippi~100K0.79×
50Alabama~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Hailee Steinfeld, United States
0.77×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hailee Steinfeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hailee Steinfeld audience
#·InterestCategoryAffinity×
01SiaMusic & Radio11.70×
02Joe JonasMusic & Radio11.07×
03Jonas BrothersMusic & Radio10.61×
04Amy WinehouseMusic & Radio10.35×
05Avril LavigneMusic & Radio10.26×
06Sabrina CarpenterMusic & Radio9.88×
07Lana Del ReyMusic & Radio9.36×
08Gwen StefaniMusic & Radio8.99×
09Dua LipaMusic & Radio8.97×
10Lindsay LohanMovies & TV7.73×
11Whitney HoustonMusic & Radio7.72×
12Madison BeerMusic & Radio7.71×
13Hilary DuffMovies & TV7.23×
14AngèleMusic & Radio6.79×
15Benson BooneMusic & Radio6.71×
16Tate McRaeMusic & Radio6.57×
17Millie Bobby BrownMovies & TV6.08×
18Billie EilishMusic & Radio5.91×
19Justin BieberMusic & Radio4.31×
20Harry PotterMovies & TV2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hailee Steinfeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hailee Steinfeld audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Luxury OrientationPREMIUM1.11×
Design AffinityPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hailee Steinfeld audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
DIY MentalityTHRILL0.59×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hailee Steinfeld have in United States?

Hailee Steinfeld has an estimated audience of 12,406,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hailee Steinfeld fans?

60.8% of Hailee Steinfeld fans are female, 39.2% are male, with an average age of 31.7 years.

03

Which brands do Hailee Steinfeld fans like most?

Hailee Steinfeld fans show strongest brand affinity for Sabrina Carpenter (9.88×), Millie Bobby Brown (6.08×), and Dua Lipa (8.97×) over the country average.

04

Where do Hailee Steinfeld fans live in United States?

Hailee Steinfeld fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Hailee Steinfeld fans also like?

Beyond Hailee Steinfeld itself, the audience over-indexes on Millie Bobby Brown (6.08×), Dua Lipa (8.97×), Madison Beer (7.71×), and Lindsay Lohan (7.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Hailee Steinfeld audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hailee Steinfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →