Whitney Houston Audience in United States

Whitney Houston logo

Whitney Houston has an estimated audience of 5,072,263 people in United States. 62.7% are female, 37.3% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Sabrina Carpenter, Hailee Steinfeld, Lindsay Lohan, Amy Winehouse, Avril Lavigne.

The average Whitney Houston fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sabrina Carpenter, Hailee Steinfeld, Lindsay Lohan, with strongest over-indexing on Sabrina Carpenter (12.11× the country average). Demographically, the Whitney Houston audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: R&B

Demographics of Whitney Houston fans

Demographic split for Whitney Houston audience in United States
MetricValue
Female62.7%
Male37.3%
Average age38.5
Estimated audience size5,072,263

Audience persona

The typical Whitney Houston fan in United States is more female, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Sabrina Carpenter.

Top regions in United States

Top regions ranked by reach for Whitney Houston in United States
RegionReachAffinity
California547,3060.98×
Texas480,4901.1×
Florida402,6191.17×
New York326,8051.15×
Georgia237,4791.52×
Illinois187,5451.11×
North Carolina187,1111.23×
Pennsylvania186,1901.09×
Ohio175,3331.12×
New Jersey171,5141.33×
Michigan151,6421.14×
Virginia136,4931.1×
Tennessee130,4431.28×
Maryland116,9571.34×
Massachusetts99,2750.99×
South Carolina98,0161.28×
Louisiana95,9951.47×
Alabama95,8121.35×
Indiana94,2471.02×
Arizona93,8280.91×
Missouri90,0621.1×
Washington87,1600.86×
Wisconsin68,7180.9×
Minnesota65,4160.9×
Kentucky65,0531.02×
Colorado64,2610.8×
Mississippi62,9461.51×
Oklahoma54,6870.97×
Connecticut54,0581.06×
Nevada49,1651×
Oregon49,0730.84×
Arkansas44,8581.07×
Utah36,2740.8×
Kansas34,8510.87×
Iowa34,5710.83×
Nebraska20,8720.82×
New Mexico20,2190.79×
Hawaii19,4320.89×
Idaho18,1510.71×
Washington, District of Columbia18,0161.18×
West Virginia17,9620.76×
New Hampshire15,9170.8×
Delaware14,9711.07×
Rhode Island14,5610.9×
Maine13,2040.73×
Montana9,7880.7×
South Dakota7,8280.67×
Alaska7,8240.72×
North Dakota7,5460.72×
Vermont6,0030.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Whitney Houston audience
BrandAffinityCategory
Sabrina Carpenter12.11×Music & Radio
Hailee Steinfeld9.19×Movies & TV
Lindsay Lohan11.35×Movies & TV
Amy Winehouse17×Music & Radio
Avril Lavigne16.1×Music & Radio
Madison Beer8.82×Music & Radio
Benson Boone7.51×Music & Radio
Depop9.12×Fashion & Accessoires
Joe Jonas12.17×Music & Radio
Gwen Stefani9.71×Music & Radio
Dua Lipa7.84×Music & Radio
Hilary Duff7.46×Movies & TV
Lana Del Rey9.12×Music & Radio
Tate McRae5.74×Music & Radio
Sia14.25×Music & Radio
Jonas Brothers11.31×Music & Radio
Reneé Rapp8.66×Music & Radio
Euphoria1.66×Movies & TV
Diane Keaton3.75×Movies & TV
Billie Eilish4.4×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Whitney Houston audience
TraitClusterScore
Luxury OrientationPREMIUM3.09
Risk AppetiteTHRILL1.54
ExtroversionTHRILL1.3
LGBTQ+ IdentityOPEN1.28
Community OrientationOPEN1.17
MindfulnessBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Whitney Houston
CountryShare
United States20.6%
Brazil11.3%
Germany9.4%

See Whitney Houston audiences in other countries

More R&B audiences in United States

Frequently asked questions

How many fans does Whitney Houston have in United States?

Whitney Houston has an estimated audience of 5,072,263 people in United States, concentrated in California and Texas.

What is the gender split and age of Whitney Houston fans?

62.7% of Whitney Houston fans are female, 37.3% are male, with an average age of 38.5 years.

Which brands do Whitney Houston fans like most?

Whitney Houston fans show strongest brand affinity for Sabrina Carpenter (12.11×), Hailee Steinfeld (9.19×), and Lindsay Lohan (11.35×) over the country average.

Where do Whitney Houston fans live in United States?

Whitney Houston fans in United States are most concentrated in California (reach 547,306), Texas (reach 480,490), and Florida (reach 402,619). These three regions account for the largest share of the active audience.

What other brands do Whitney Houston fans also like?

Beyond Whitney Houston itself, the audience over-indexes on Hailee Steinfeld (9.19×), Lindsay Lohan (11.35×), Amy Winehouse (17×), and Avril Lavigne (16.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Whitney Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.