Rascasse Audience Intelligence

Whitney Houston Audience in United States

A data profile of the people who buy, follow and care about Whitney Houston in United States — modelled from more than twelve digital signal sources. Whitney Houston has an estimated audience of 5,350,391 people in United States.

#9among R&B in United States#639among Person in United States#546in Music & Radio

The average Whitney Houston fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sabrina Carpenter, Amy Winehouse, Lindsay Lohan, with strongest over-indexing on Sabrina Carpenter (12.11× the country average).

Demographically, the Whitney Houston audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whitney Houston fan in United States is more female, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whitney Houston profile in United States.

Audience size
5.4M
in United States
Gender
62.7%♀
37.3% male
Age
38.5
average years
Country rank
#6295
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whitney Houston fans

62.7% are female, 37.3% are male, average age 38.5.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Whitney Houston audience in United States
MetricValue
Female62.7%
Male37.3%
Average age38.5
Estimated audience size5,350,391
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Whitney Houston audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Whitney Houston audience comes from United States.

Worldwide audience distribution share by country for Whitney Houston
CountryShare
United States21.3%
Brazil11.9%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whitney Houston audience in United States is strongest.

Fig. 05

Top regions by affinity

Whitney Houston fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~70K1.59×
02Georgia~200K1.49×
03Louisiana~100K1.46×
04Alabama~100K1.37×
05Maryland~100K1.36×
06New Jersey~200K1.34×
07South Carolina~100K1.28×
08Tennessee~100K1.21×
09North Carolina~200K1.20×
10Washington, District of Columbia~20K1.16×
11Delaware~20K1.16×
12Pennsylvania~200K1.12×
13Florida~400K1.11×
14Arkansas~50K1.11×
15Ohio~200K1.10×
16Michigan~100K1.10×
17Virginia~100K1.10×
18New York~300K1.09×
19Illinois~200K1.09×
20Missouri~90K1.08×
21Connecticut~50K1.07×
22Texas~500K1.06×
23Indiana~90K1.01×
24Kentucky~60K1.00×
25Nevada~50K1.00×
26Oklahoma~60K0.98×
27Massachusetts~100K0.97×
28Rhode Island~20K0.94×
29Hawaii~20K0.93×
30California~500K0.92×
31Wisconsin~70K0.90×
32Minnesota~70K0.89×
33Arizona~90K0.88×
34Kansas~30K0.87×
35Iowa~30K0.83×
36Nebraska~20K0.83×
37Washington~80K0.82×
38West Virginia~20K0.82×
39Oregon~50K0.81×
40New Hampshire~20K0.81×
41New Mexico~20K0.80×
42Alaska~9K0.80×
43North Dakota~8K0.79×
44Utah~40K0.78×
45Colorado~60K0.76×
46South Dakota~9K0.76×
47Maine~10K0.75×
48Montana~10K0.74×
49Idaho~20K0.73×
50Vermont~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Whitney Houston, United States
0.73×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whitney Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whitney Houston audience
#·InterestCategoryAffinity×
01Amy WinehouseMusic & Radio17.00×
02Avril LavigneMusic & Radio16.10×
03SiaMusic & Radio14.25×
04Joe JonasMusic & Radio12.17×
05Sabrina CarpenterMusic & Radio12.11×
06Lindsay LohanMovies & TV11.35×
07Jonas BrothersMusic & Radio11.31×
08Zayn MalikMusic & Radio11.17×
09Gwen StefaniMusic & Radio9.71×
10Hailee SteinfeldMovies & TV9.19×
11DepopFashion & Accessoires9.12×
12Lana Del ReyMusic & Radio9.12×
13Madison BeerMusic & Radio8.82×
14Dua LipaMusic & Radio7.84×
15Benson BooneMusic & Radio7.51×
16Hilary DuffMovies & TV7.46×
17Janet JacksonMusic & Radio7.46×
18AngèleMusic & Radio6.16×
19Tate McRaeMusic & Radio5.74×
20Michael JacksonMusic & Radio3.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whitney Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whitney Houston audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
Quality AwarenessPREMIUM1.15×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whitney Houston audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
DIY MentalityTHRILL0.83×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whitney Houston have in United States?

Whitney Houston has an estimated audience of 5,350,391 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whitney Houston fans?

62.7% of Whitney Houston fans are female, 37.3% are male, with an average age of 38.5 years.

03

Which brands do Whitney Houston fans like most?

Whitney Houston fans show strongest brand affinity for Sabrina Carpenter (12.11×), Amy Winehouse (17×), and Lindsay Lohan (11.35×) over the country average.

04

Where do Whitney Houston fans live in United States?

Whitney Houston fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Whitney Houston fans also like?

Beyond Whitney Houston itself, the audience over-indexes on Amy Winehouse (17×), Lindsay Lohan (11.35×), Avril Lavigne (16.1×), and Hailee Steinfeld (9.19×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Whitney Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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