Rascasse Audience Intelligence

Whitney Houston Audience in Germany

A data profile of the people who buy, follow and care about Whitney Houston in Germany — modelled from more than twelve digital signal sources. Whitney Houston has an estimated audience of 2,577,088 people in Germany.

#1among R&B in Germany#149among Person in Germany#190in Music & Radio

The average Whitney Houston fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alison Moyet, Celine Dion, Bonnie Tyler, with strongest over-indexing on Alison Moyet (64.46× the country average).

Demographically, the Whitney Houston audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Whitney Houston fan in Germany is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Alison Moyet.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whitney Houston profile in Germany.

Audience size
2.6M
in Germany
Gender
58.9%♀
41.1% male
Age
42.4
average years
Country rank
#2555
Person in Germany
Fig. 01

Search interest · 12-month trend

+73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whitney Houston fans

58.9% are female, 41.1% are male, average age 42.4.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Whitney Houston audience in Germany
MetricValue
Female58.9%
Male41.1%
Average age42.4
Estimated audience size2,577,088
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Whitney Houston audience in Germany
Age bracketShare%
16-1918%
20-2910%
30-3917%
40-4929%
50+26%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Whitney Houston audience comes from Germany.

Worldwide audience distribution share by country for Whitney Houston
CountryShare
United States21.3%
Brazil11.9%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whitney Houston audience in Germany is strongest.

Fig. 05

Top regions by affinity

Whitney Houston fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~80K1.13×
02Rheinland-Pfalz~100K1.08×
03Thüringen~60K1.06×
04Nordrhein-Westfalen~500K1.05×
05Sachsen-Anhalt~60K1.05×
06Sachsen~100K1.03×
07Niedersachsen~200K1.02×
08Schleswig-Holstein~80K1.02×
09Bayern~400K1.00×
10Mecklenburg-Vorpommern~40K0.99×
11Baden-Württemberg~300K0.97×
12Hessen~200K0.97×
13Berlin~100K0.94×
14Saarland~30K0.94×
15Hamburg~50K0.92×
16Bremen~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Whitney Houston, Germany
0.86×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whitney Houston audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whitney Houston audience
#·InterestCategoryAffinity×
01Alison MoyetMusic & Radio64.46×
02Sarah PaulsonMovies & TV26.47×
03Lionel RichieMusic & Radio23.11×
04Diana RossMusic & Radio21.00×
05Janet JacksonMusic & Radio20.02×
06Joe CockerMusic & Radio16.42×
07Celine DionMusic & Radio15.94×
08FaceTimeTechnology & Electronics15.73×
09Tina TurnerMusic & Radio14.43×
10Rod StewartMusic & Radio14.19×
11Mariah CareyMusic & Radio13.82×
12Cyndi LauperMusic & Radio13.80×
13Simply RedMusic & Radio13.39×
14Christina AguileraMusic & Radio11.74×
15George MichaelMusic & Radio10.87×
16Bonnie TylerMusic & Radio10.61×
17Bee GeesMusic & Radio10.58×
18Phil CollinsMusic & Radio9.56×
19Freddie MercuryMusic & Radio7.18×
20Michael JacksonMusic & Radio4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whitney Houston audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whitney Houston audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.62×
Pet OwnershipJOY1.39×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whitney Houston audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Luxury OrientationPREMIUM0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whitney Houston have in Germany?

Whitney Houston has an estimated audience of 2,577,088 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Whitney Houston fans?

58.9% of Whitney Houston fans are female, 41.1% are male, with an average age of 42.4 years.

03

Which brands do Whitney Houston fans like most?

Whitney Houston fans show strongest brand affinity for Alison Moyet (64.46×), Celine Dion (15.94×), and Bonnie Tyler (10.61×) over the country average.

04

Where do Whitney Houston fans live in Germany?

Whitney Houston fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Whitney Houston fans also like?

Beyond Whitney Houston itself, the audience over-indexes on Celine Dion (15.94×), Bonnie Tyler (10.61×), Rod Stewart (14.19×), and Phil Collins (9.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in Germany

See Whitney Houston audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Whitney Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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