Whitney Houston Audience in Germany
Whitney Houston has an estimated audience of 2,322,924 people in Germany. 58.9% are female, 41.1% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Celine Dion, Alison Moyet, Rod Stewart, Phil Collins, Lionel Richie.
The average Whitney Houston fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Celine Dion, Alison Moyet, Rod Stewart, with strongest over-indexing on Celine Dion (15.94× the country average). Demographically, the Whitney Houston audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Whitney Houston fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.4 |
| Estimated audience size | 2,322,924 |
Audience persona
The typical Whitney Houston fan in Germany is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Celine Dion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 550,224 | 1.08× |
| Bayern | 383,944 | 1.03× |
| Baden-Württemberg | 309,932 | 0.98× |
| Niedersachsen | 237,596 | 1.05× |
| Hessen | 180,754 | 1.02× |
| Rheinland-Pfalz | 124,270 | 1.07× |
| Sachsen | 114,132 | 1× |
| Berlin | 107,889 | 1.04× |
| Schleswig-Holstein | 81,578 | 0.98× |
| Brandenburg | 79,749 | 1.11× |
| Sachsen-Anhalt | 58,444 | 0.97× |
| Thüringen | 57,363 | 0.97× |
| Hamburg | 53,276 | 1.01× |
| Mecklenburg-Vorpommern | 42,474 | 0.96× |
| Saarland | 24,906 | 0.87× |
| Bremen | 17,046 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Celine Dion | 15.94× | Music & Radio |
| Alison Moyet | 64.46× | Music & Radio |
| Rod Stewart | 14.19× | Music & Radio |
| Phil Collins | 9.56× | Music & Radio |
| Lionel Richie | 23.11× | Music & Radio |
| Mariah Carey | 13.82× | Music & Radio |
| Sarah Paulson | 26.47× | Movies & TV |
| Diana Ross | 21× | Music & Radio |
| Joe Cocker | 16.42× | Music & Radio |
| Janet Jackson | 20.02× | Music & Radio |
| George Michael | 10.87× | Music & Radio |
| Simply Red | 13.39× | Music & Radio |
| Bonnie Tyler | 10.61× | Music & Radio |
| Freddie Mercury | 7.18× | Music & Radio |
| FaceTime | 15.73× | Technology & Electronics |
| Tina Turner | 14.43× | Music & Radio |
| Cyndi Lauper | 13.8× | Music & Radio |
| Bee Gees | 10.58× | Music & Radio |
| Christina Aguilera | 11.74× | Music & Radio |
| Catherine Zeta-Jones | 7.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.45 |
| Community Orientation | OPEN | 1.39 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Extroversion | THRILL | 1.19 |
| Mindfulness | BALANCE | 1.15 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 11.3% |
| Germany | 9.4% |
See Whitney Houston audiences in other countries
More R&B audiences in Germany
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
- Madison Beer (1,250,546)
Frequently asked questions
How many fans does Whitney Houston have in Germany?
Whitney Houston has an estimated audience of 2,322,924 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whitney Houston fans?
58.9% of Whitney Houston fans are female, 41.1% are male, with an average age of 42.4 years.
Which brands do Whitney Houston fans like most?
Whitney Houston fans show strongest brand affinity for Celine Dion (15.94×), Alison Moyet (64.46×), and Rod Stewart (14.19×) over the country average.
Where do Whitney Houston fans live in Germany?
Whitney Houston fans in Germany are most concentrated in Nordrhein-Westfalen (reach 550,224), Bayern (reach 383,944), and Baden-Württemberg (reach 309,932). These three regions account for the largest share of the active audience.
What other brands do Whitney Houston fans also like?
Beyond Whitney Houston itself, the audience over-indexes on Alison Moyet (64.46×), Rod Stewart (14.19×), Phil Collins (9.56×), and Lionel Richie (23.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whitney Houston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.