Rascasse Audience Intelligence

Zayn Malik Audience in United States

Zayn Malik has an estimated audience of 3.9M people in United States.

#56among Singer-songwriter in United States
#1055among people in United States#699in Music & Radio

The average Zayn Malik fan in United States is 28.6 years old, more female, and lives primarily in California.

By number of fans, Zayn Malik ranks #56 among the 7768 objects in Singer-songwriter in United States.

Its fans are 8.4 years younger than the group average of 37.0.

Women make up 72.1% of the fan base, 14.4 percentage points more than the group average.

Compared with the other 7767 objects in Singer-songwriter, Zayn Malik fans stand out for their interest in Louis Tomlinson, Niall Horan and 5 Seconds of Summer.

Most fans live in California, Texas, New York.

Top affinities include Louis Tomlinson, Niall Horan, 5 Seconds of Summer, with strongest over-indexing on Louis Tomlinson (31.3× the country average).

Demographically, the Zayn Malik audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Zayn Malik fan in United States is more female, around 28.6 years old, with strong Design Affinity tendencies and a notable affinity for Louis Tomlinson.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United States
Gender
72.1%♀
27.9% male
Age
28.6
average years
Country rank
#8366
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Zayn Malik fans

72.1% are female, 27.9% are male, average age 28.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Zayn Malik audience in United States
MetricValue
Female72.1%
Male27.9%
Average age28.6
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the Zayn Malik audience in United States
Age bracketShare%
16-2455%
25-3421%
35-4410%
45-548%
55+5%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Zayn Malik audience comes from United States.

Worldwide audience distribution share by country for Zayn Malik
CountryShare
United States22.3%
India12.7%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zayn Malik fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~60K1.49×
02California~700K1.45×
03New Jersey~200K1.39×
04New York~300K1.38×
05Maryland~90K1.27×
06Texas~300K1.25×
07Virginia~100K1.24×
08Illinois~200K1.22×
09Massachusetts~100K1.18×
10Pennsylvania~200K1.17×
11Hawaii~20K1.14×
12Connecticut~50K1.13×
13West Virginia~20K1.13×
14Washington~100K1.12×
15Washington, District of Columbia~9K1.11×
16Arizona~100K1.10×
17Utah~40K1.08×
18Florida~300K1.06×
19Georgia~100K1.06×
20Rhode Island~10K1.04×
21North Carolina~100K1.03×
22Minnesota~70K1.03×
23Michigan~100K1.01×
24Ohio~100K0.97×
25Indiana~80K0.97×
26Kentucky~50K0.97×
27New Mexico~20K0.96×
28Delaware~10K0.96×
29Tennessee~80K0.95×
30Mississippi~30K0.95×
31Missouri~70K0.94×
32Oregon~50K0.92×
33Oklahoma~40K0.92×
34Louisiana~50K0.90×
35Wisconsin~60K0.89×
36New Hampshire~10K0.89×
37Arkansas~30K0.88×
38Nebraska~20K0.88×
39North Dakota~8K0.88×
40Colorado~60K0.86×
41Iowa~30K0.85×
42Kansas~30K0.85×
43South Carolina~50K0.84×
44Alabama~50K0.83×
45Idaho~20K0.82×
46Maine~10K0.81×
47Alaska~7K0.80×
48South Dakota~8K0.76×
49Vermont~6K0.76×
50Montana~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Zayn Malik, United States
0.65×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zayn Malik audience vs. the country average
#·InterestCategoryAffinity×
01Louis TomlinsonMusic & Radio31.30×
02Niall HoranMusic & Radio28.44×
035 Seconds of SummerMusic & Radio21.24×
04Camila CabelloMusic & Radio18.72×
05HalseyMusic & Radio13.10×
06One DirectionMusic & Radio12.31×
07Jonas BrothersMusic & Radio11.63×
08Bebe RexhaMusic & Radio11.62×
09Shawn MendesMusic & Radio11.18×
10Ed SheeranMusic & Radio10.05×
11Billie EilishMusic & Radio7.86×
12Nick JonasMusic & Radio7.59×
13Justin BieberMusic & Radio6.86×
14Sabrina CarpenterMusic & Radio5.62×
15Miley CyrusMusic & Radio5.16×
16Madison BeerMusic & Radio4.71×
17Selena GomezMovies & TV4.26×
18Taylor SwiftMusic & Radio3.47×
19Fashion NovaShopping3.22×
20Harry PotterMovies & TV3.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zayn Malik audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zayn Malik audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
Pet OwnershipJOY1.26×
SustainabilityBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zayn Malik audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.64×
Need for SecurityCONSERVATISM0.65×
Convenience OrientationPREMIUM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

See Zayn Malik audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Zayn Malik over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/zayn-malik-221961” · Methodology