Zayn Malik Audience in United States

Zayn Malik logo

Zayn Malik has an estimated audience of 2,352,787 people in United States. 72.1% are female, 27.9% are male, average age 27.8. Top regions: California, Texas, New York. Top brand affinities: Niall Horan, Louis Tomlinson, Camila Cabello, Billie Eilish, Harry Potter.

The average Zayn Malik fan in United States is 27.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Niall Horan, Louis Tomlinson, Camila Cabello, with strongest over-indexing on Niall Horan (28.44× the country average). Demographically, the Zayn Malik audience skews more female with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Zayn Malik fans

Demographic split for Zayn Malik audience in United States
MetricValue
Female72.1%
Male27.9%
Average age27.8
Estimated audience size2,352,787

Audience persona

The typical Zayn Malik fan in United States is more female, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Niall Horan.

Top regions in United States

Top regions ranked by reach for Zayn Malik in United States
RegionReachAffinity
California380,2881.47×
Texas259,6031.28×
New York194,2901.48×
Florida174,8721.1×
Illinois100,3041.28×
Pennsylvania96,6881.22×
New Jersey86,3871.44×
Georgia77,5271.07×
North Carolina75,1491.06×
Ohio73,8691.02×
Virginia71,6511.25×
Michigan64,9501.06×
Arizona54,7791.14×
Massachusetts54,3711.17×
Washington52,5631.11×
Maryland51,4271.27×
Tennessee44,6190.95×
Indiana43,1631×
Missouri38,0371×
Minnesota35,3631.05×
Colorado33,3040.9×
Wisconsin31,2630.88×
South Carolina28,8410.81×
Kentucky28,6870.97×
Connecticut27,4681.16×
Louisiana27,2820.9×
Alabama26,8890.82×
Nevada26,1561.15×
Oregon25,1290.93×
Oklahoma24,3520.93×
Utah23,1211.1×
Mississippi19,1000.99×
Iowa17,0930.88×
Arkansas16,7330.86×
Kansas16,3050.88×
New Mexico10,9250.93×
Hawaii10,8171.07×
Nebraska10,6860.91×
Idaho9,3490.79×
West Virginia9,0370.82×
New Hampshire8,0020.86×
Washington, District of Columbia7,9361.12×
Rhode Island7,6571.02×
Maine6,4120.76×
Delaware6,1080.94×
Montana4,0340.62×
North Dakota3,9720.82×
South Dakota3,7930.7×
Alaska3,6470.72×
Vermont2,8810.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zayn Malik audience
BrandAffinityCategory
Niall Horan28.44×Music & Radio
Louis Tomlinson31.3×Music & Radio
Camila Cabello18.72×Music & Radio
Billie Eilish7.86×Music & Radio
Harry Potter3.19×Movies & TV
Sabrina Carpenter5.62×Music & Radio
Justin Bieber6.86×Music & Radio
Halsey13.1×Music & Radio
Taylor Swift3.47×Music & Radio
Ed Sheeran10.05×Music & Radio
Jonas Brothers11.63×Music & Radio
One Direction12.31×Music & Radio
Lorde10.7×Music & Radio
Shawn Mendes11.18×Music & Radio
Fashion Nova3.22×Shopping
Miley Cyrus5.16×Music & Radio
5 Seconds of Summer21.24×Music & Radio
Selena Gomez4.26×Movies & TV
Joe Jonas8.61×Music & Radio
Nick Jonas7.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zayn Malik audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.33
Luxury OrientationPREMIUM3.32
SustainabilityBALANCE1.67
Design AffinityPREMIUM1.56
Risk AppetiteTHRILL1.53
Pet OwnershipJOY1.49

Worldwide distribution

Worldwide audience distribution share by country for Zayn Malik
CountryShare
United States21.5%
India14.3%
United Kingdom6.6%

See Zayn Malik audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Zayn Malik have in United States?

Zayn Malik has an estimated audience of 2,352,787 people in United States, concentrated in California and Texas.

What is the gender split and age of Zayn Malik fans?

72.1% of Zayn Malik fans are female, 27.9% are male, with an average age of 27.8 years.

Which brands do Zayn Malik fans like most?

Zayn Malik fans show strongest brand affinity for Niall Horan (28.44×), Louis Tomlinson (31.3×), and Camila Cabello (18.72×) over the country average.

Where do Zayn Malik fans live in United States?

Zayn Malik fans in United States are most concentrated in California (reach 380,288), Texas (reach 259,603), and New York (reach 194,290). These three regions account for the largest share of the active audience.

What other brands do Zayn Malik fans also like?

Beyond Zayn Malik itself, the audience over-indexes on Louis Tomlinson (31.3×), Camila Cabello (18.72×), Billie Eilish (7.86×), and Harry Potter (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zayn Malik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.