Rascasse Audience Intelligence

Ed Sheeran Audience in United States

A data profile of the people who buy, follow and care about Ed Sheeran in United States — modelled from more than twelve digital signal sources. Ed Sheeran has an estimated audience of 5,069,780 people in United States.

#32among Pop in United States#697among Person in United States#582in Music & Radio

The average Ed Sheeran fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indie music scene, Music education, Music school, with strongest over-indexing on Indie music scene (20.97× the country average).

Demographically, the Ed Sheeran audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ed Sheeran fan in United States is more female, around 31.5 years old, with strong Extroversion tendencies and a notable affinity for Indie music scene.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ed Sheeran profile in United States.

Audience size
5.1M
in United States
Gender
66.1%♀
33.9% male
Age
31.5
average years
Country rank
#6623
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ed Sheeran fans

66.1% are female, 33.9% are male, average age 31.5.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Ed Sheeran audience in United States
MetricValue
Female66.1%
Male33.9%
Average age31.5
Estimated audience size5,069,780
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Ed Sheeran audience in United States
Age bracketShare%
16-1943%
20-2921%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Ed Sheeran audience comes from United States.

Worldwide audience distribution share by country for Ed Sheeran
CountryShare
United States21.6%
United Kingdom9.0%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ed Sheeran audience in United States is strongest.

Fig. 05

Top regions by affinity

Ed Sheeran fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.35×
02New Hampshire~20K1.22×
03Utah~50K1.20×
04Wisconsin~90K1.12×
05Arizona~100K1.10×
06Washington~100K1.09×
07Tennessee~100K1.09×
08Indiana~100K1.09×
09Connecticut~60K1.09×
10Kansas~40K1.07×
11Idaho~30K1.07×
12New York~300K1.05×
13Minnesota~80K1.05×
14Maine~20K1.05×
15North Carolina~200K1.04×
16New Jersey~100K1.04×
17Colorado~80K1.04×
18Oregon~60K1.04×
19Pennsylvania~200K1.02×
20Illinois~200K1.02×
21Alabama~70K1.02×
22Kentucky~70K1.02×
23Alaska~10K1.02×
24Michigan~100K1.01×
25Missouri~80K1.01×
26Rhode Island~20K1.01×
27California~600K0.99×
28Ohio~200K0.99×
29Montana~10K0.99×
30North Dakota~10K0.98×
31Florida~300K0.97×
32Virginia~100K0.97×
33Nebraska~20K0.97×
34Oklahoma~50K0.96×
35Arkansas~40K0.96×
36Vermont~9K0.96×
37Iowa~40K0.95×
38South Dakota~10K0.95×
39Georgia~100K0.94×
40Nevada~50K0.93×
41Maryland~80K0.92×
42South Carolina~70K0.92×
43West Virginia~20K0.92×
44Texas~400K0.90×
45Louisiana~60K0.89×
46Hawaii~20K0.87×
47Washington, District of Columbia~10K0.87×
48New Mexico~20K0.84×
49Delaware~10K0.84×
50Mississippi~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Ed Sheeran, United States
0.82×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ed Sheeran audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ed Sheeran audience
#·InterestCategoryAffinity×
01Indie music sceneMusic & Radio20.97×
02Rhianna (singer)Music & Radio5.43×
03Benson BooneMusic & Radio5.25×
04Music educationMusic & Radio4.97×
05Music schoolMusic & Radio4.87×
06Beauty tipsBeauty & Wellness4.48×
07Sabrina CarpenterMusic & Radio4.33×
08Harry StylesMusic & Radio4.23×
09South KoreaTravel & Leisure4.19×
10Madison BeerMusic & Radio3.96×
11Billie EilishMusic & Radio3.39×
12Millie Bobby BrownMovies & TV3.22×
13Taylor SwiftMusic & Radio2.52×
14Stranger ThingsMovies & TV2.25×
15TennesseeTravel & Leisure2.14×
16Harry PotterMovies & TV1.77×
17ColorHome & Garden1.76×
18SupermanMovies & TV1.56×
19TransportCars & Mobility1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ed Sheeran audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ed Sheeran audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.38×
Pet OwnershipJOY1.29×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ed Sheeran audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
Career OrientationPOWER0.81×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ed Sheeran have in United States?

Ed Sheeran has an estimated audience of 5,069,780 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ed Sheeran fans?

66.1% of Ed Sheeran fans are female, 33.9% are male, with an average age of 31.5 years.

03

Which brands do Ed Sheeran fans like most?

Ed Sheeran fans show strongest brand affinity for Indie music scene (20.97×), Music education (4.97×), and Music school (4.87×) over the country average.

04

Where do Ed Sheeran fans live in United States?

Ed Sheeran fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ed Sheeran fans also like?

Beyond Ed Sheeran itself, the audience over-indexes on Music education (4.97×), Music school (4.87×), Sabrina Carpenter (4.33×), and Movies (1.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Ed Sheeran audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ed Sheeran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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