Ed Sheeran Audience in United States

Ed Sheeran logo

Ed Sheeran has an estimated audience of 5,107,419 people in United States. 66.1% are female, 33.9% are male, average age 31.5. Top regions: California, Texas, Florida. Top brand affinities: Indie music scene, Euphoria, Sabrina Carpenter, Music education, Music school.

The average Ed Sheeran fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indie music scene, Euphoria, Sabrina Carpenter, with strongest over-indexing on Indie music scene (20.97× the country average). Demographically, the Ed Sheeran audience skews more female with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Ed Sheeran fans

Demographic split for Ed Sheeran audience in United States
MetricValue
Female66.1%
Male33.9%
Average age31.5
Estimated audience size5,107,419

Audience persona

The typical Ed Sheeran fan in United States is more female, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Indie music scene.

Top regions in United States

Top regions ranked by reach for Ed Sheeran in United States
RegionReachAffinity
California585,0961.04×
Texas405,7910.92×
Florida360,5311.04×
New York324,2201.14×
Pennsylvania172,7131×
North Carolina169,5751.1×
Illinois161,9940.95×
Ohio158,2011.01×
Massachusetts155,8681.55×
Georgia148,2130.94×
Michigan137,7701.03×
New Jersey135,7261.04×
Virginia124,9801×
Washington116,7331.14×
Tennessee109,0991.06×
Arizona102,1460.98×
Indiana97,9391.05×
Missouri83,4031.01×
Maryland82,8620.94×
Colorado79,9740.99×
Alabama78,7891.1×
Wisconsin77,4211.01×
Minnesota74,0151.01×
South Carolina70,7680.92×
Kentucky62,7830.98×
Louisiana62,1690.94×
Oregon62,0711.06×
Connecticut55,7051.09×
Oklahoma55,6190.98×
Utah54,5261.19×
Kansas44,7361.11×
Nevada42,5250.86×
Arkansas41,4660.99×
Iowa39,1310.93×
Mississippi35,4220.84×
Idaho26,5821.04×
New Hampshire25,9771.29×
Nebraska23,2250.91×
West Virginia21,9320.92×
New Mexico20,5370.8×
Maine19,4981.07×
Hawaii18,9440.86×
Rhode Island16,3831.01×
Washington, District of Columbia14,2610.93×
Montana13,0900.92×
Delaware10,8520.77×
Alaska10,7760.99×
South Dakota9,9390.84×
North Dakota9,3720.89×
Vermont8,4380.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ed Sheeran audience
BrandAffinityCategory
Indie music scene20.97×Music & Radio
Euphoria2.01×Movies & TV
Sabrina Carpenter4.33×Music & Radio
Music education4.97×Music & Radio
Music school4.87×Music & Radio
Movies1.51×Movies & TV
South Korea4.19×Travel & Leisure
Rhianna (singer)5.43×Music & Radio
Benson Boone5.25×Music & Radio
Superman1.56×Movies & TV
Taylor Swift2.52×Music & Radio
Harry Potter1.77×Movies & TV
Millie Bobby Brown3.22×Movies & TV
Warriors (novel series)2.7×Literature
Hailee Steinfeld3.3×Movies & TV
Transport1.54×Cars & Mobility
Tennessee2.14×Travel & Leisure
Stranger Things2.25×Movies & TV
Billie Eilish3.39×Music & Radio
Beauty tips4.48×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ed Sheeran audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.32
Community OrientationOPEN1.26
ExtroversionTHRILL1.26
SustainabilityBALANCE1.2
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Ed Sheeran
CountryShare
United States20.3%
United Kingdom9.2%
Germany9.1%

See Ed Sheeran audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Ed Sheeran have in United States?

Ed Sheeran has an estimated audience of 5,107,419 people in United States, concentrated in California and Texas.

What is the gender split and age of Ed Sheeran fans?

66.1% of Ed Sheeran fans are female, 33.9% are male, with an average age of 31.5 years.

Which brands do Ed Sheeran fans like most?

Ed Sheeran fans show strongest brand affinity for Indie music scene (20.97×), Euphoria (2.01×), and Sabrina Carpenter (4.33×) over the country average.

Where do Ed Sheeran fans live in United States?

Ed Sheeran fans in United States are most concentrated in California (reach 585,096), Texas (reach 405,791), and Florida (reach 360,531). These three regions account for the largest share of the active audience.

What other brands do Ed Sheeran fans also like?

Beyond Ed Sheeran itself, the audience over-indexes on Euphoria (2.01×), Sabrina Carpenter (4.33×), Music education (4.97×), and Music school (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ed Sheeran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.