Rascasse Audience Intelligence

Ed Sheeran Audience in United Kingdom

Ed Sheeran has an estimated audience of 3.9M people in United Kingdom.

#8among Pop in United Kingdom
#71among people in United Kingdom
#119in Music & Radio

The average Ed Sheeran fan in United Kingdom is 38.1 years old, more female, and lives primarily in East of England.

By number of fans, Ed Sheeran ranks #8 among the 945 objects in Pop in United Kingdom — 3.1× the group median.

Its fans are 6.3 years younger than the group average of 44.4.

Women make up 67.4% of the fan base, 5.1 percentage points more than the group average.

Compared with the other 944 objects in Pop, Ed Sheeran fans stand out for their interest in Indie music scene, Gay Love and Shelter Dogs.

Most fans live in East of England, South East, North West.

Top affinities include Indie music scene, Gay Love, Sabrina Carpenter, with strongest over-indexing on Indie music scene (10.32× the country average).

Demographically, the Ed Sheeran audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

The typical Ed Sheeran fan in United Kingdom is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Indie music scene.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.9M
in United Kingdom
Gender
67.4%♀
32.6% male
Age
38.1
average years
Country rank
#1887
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ed Sheeran fans

67.4% are female, 32.6% are male, average age 38.1.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Ed Sheeran audience in United Kingdom
MetricValue
Female67.4%
Male32.6%
Average age38.1
Estimated audience size3.9M
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ed Sheeran audience in United Kingdom
Age bracketShare%
16-2423%
25-3423%
35-4418%
45-5419%
55+17%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Ed Sheeran audience comes from United Kingdom.

Worldwide audience distribution share by country for Ed Sheeran
CountryShare
United States25.8%
United Kingdom10.7%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ed Sheeran fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~600K1.57×
02North West~500K1.18×
03East Midlands~300K1.09×
04Wales~200K1.06×
05Northern Ireland~100K1.06×
06South West~400K1.05×
07South East~500K0.97×
08Greater London~500K0.92×
09Scotland~300K0.88×
10Yorkshire and the Humber~200K0.76×
11North East~100K0.76×
12West Midlands~200K0.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ed Sheeran audience vs. the country average
#·InterestCategoryAffinity×
01Indie music sceneMusic & Radio10.32×
02Gay LovePolitics & Society3.31×
03Sabrina CarpenterMusic & Radio2.49×
04YouTube MusicMusic & Radio2.36×
05Harry StylesMusic & Radio2.18×
06ZendayaMovies & TV2.10×
07Shelter DogsPets & Animals2.08×
08Taylor SwiftMusic & Radio2.04×
09Jacob ElordiMovies & TV1.92×
10Millie Bobby BrownMovies & TV1.88×
11Katie PriceFashion & Accessoires1.72×
12Stranger ThingsMovies & TV1.71×
13Communication designBusiness & Career1.71×
14Ariana GrandeMusic & Radio1.62×
15Strictly Come DancingSports1.59×
16Coronation StreetMovies & TV1.57×
17New LookFashion & Accessoires1.56×
18ZaraShopping1.54×
19EastEndersMovies & TV1.50×
20ITV (TV channel)Movies & TV1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ed Sheeran audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ed Sheeran audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.37×
ExtroversionTHRILL1.20×
MindfulnessBALANCE1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ed Sheeran audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
Need for SecurityCONSERVATISM0.76×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United Kingdom

See Ed Sheeran audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Ed Sheeran over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/ed-sheeran-18288” · Methodology