A data profile of the people who buy, follow and care about Ed Sheeran in United Kingdom — modelled from more than twelve digital signal sources. Ed Sheeran has an estimated audience of 2,112,484 people in United Kingdom.
The average Ed Sheeran fan in United Kingdom is 37.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include guardin, Indie music scene, Katie Price, with strongest over-indexing on guardin (1.65× the country average).
Demographically, the Ed Sheeran audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ed Sheeran fan in United Kingdom is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for guardin.
The key figures that characterise the Ed Sheeran profile in United Kingdom.
67.4% are female, 32.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 37.4 |
| Estimated audience size | 2,112,484 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Ed Sheeran audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 9.0% |
| Germany | 8.9% |
Where the Ed Sheeran audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~300K | 1.57× | |
| 02 | North West | ~300K | 1.18× | |
| 03 | Wales | ~100K | 1.12× | |
| 04 | Northern Ireland | ~70K | 1.12× | |
| 05 | East Midlands | ~200K | 1.09× | |
| 06 | South West | ~200K | 1.05× | |
| 07 | South East | ~300K | 0.97× | |
| 08 | Scotland | ~200K | 0.93× | |
| 09 | Greater London | ~300K | 0.92× | |
| 10 | England | ~1.5M | 0.82× | |
| 11 | Yorkshire and the Humber | ~100K | 0.76× | |
| 12 | North East | ~60K | 0.76× | |
| 13 | West Midlands | ~60K | 0.69× |
The strongest cross-interests of the Ed Sheeran audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indie music scene | Music & Radio | 10.32× | ||
| 02 | Gay Love | Politics & Society | 3.31× | ||
| 03 | Sabrina Carpenter | Music & Radio | 2.49× | ||
| 04 | YouTube Music | Internet & Social Media | 2.36× | ||
| 05 | Shelter Dogs | Pets & Animals | 2.08× | ||
| 06 | Taylor Swift | Music & Radio | 2.04× | ||
| 07 | Scooby-Doo | Movies & TV | 1.94× | ||
| 08 | Jacob Elordi | Movies & TV | 1.92× | ||
| 09 | Millie Bobby Brown | Movies & TV | 1.88× | ||
| 10 | Beetlejuice | Movies & TV | 1.74× | ||
| 11 | Katie Price | Fashion & Accessoires | 1.72× | ||
| 12 | Stranger Things | Movies & TV | 1.71× | ||
| 13 | Communication design | Business & Career | 1.71× | ||
| 14 | guardin | Music & Radio | 1.65× | ||
| 15 | Strictly Come Dancing | Sports | 1.59× | ||
| 16 | Coronation Street | Movies & TV | 1.57× | ||
| 17 | New Look | Fashion & Accessoires | 1.56× | ||
| 18 | Zara | Shopping | 1.54× | ||
| 19 | EastEnders | Movies & TV | 1.50× | ||
| 20 | ITV (TV channel) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.37× | |
| Extroversion | THRILL | 1.20× | |
| Mindfulness | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Patriotism | CONSERVATISM | 0.81× |
Ed Sheeran has an estimated audience of 2,112,484 people in United Kingdom, concentrated in England and East of England.
67.4% of Ed Sheeran fans are female, 32.6% are male, with an average age of 37.4 years.
Ed Sheeran fans show strongest brand affinity for guardin (1.65×), Indie music scene (10.32×), and Katie Price (1.72×) over the country average.
Ed Sheeran fans in United Kingdom are most concentrated in England (reach ~1.5M), East of England (reach ~300K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ed Sheeran itself, the audience over-indexes on Indie music scene (10.32×), Katie Price (1.72×), Taylor Swift (2.04×), and New Look (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ed Sheeran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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