A data profile of the people who buy, follow and care about Ed Sheeran in Australia — modelled from more than twelve digital signal sources. Ed Sheeran has an estimated audience of 992,361 people in Australia.
The average Ed Sheeran fan in Australia is 35.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Cotton On, Ticketek, guardin, with strongest over-indexing on Cotton On (1.57× the country average).
Demographically, the Ed Sheeran audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Ed Sheeran fan in Australia is more female, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Cotton On.
The key figures that characterise the Ed Sheeran profile in Australia.
68.7% are female, 31.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 35.9 |
| Estimated audience size | 992,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Ed Sheeran audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.7% |
| United Kingdom | 9.0% |
| Germany | 8.9% |
Where the Ed Sheeran audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~300K | 1.11× | |
| 02 | South Australia | ~90K | 1.11× | |
| 03 | Western Australia | ~100K | 1.09× | |
| 04 | Queensland | ~300K | 1.07× | |
| 05 | Tasmania | ~20K | 1.00× | |
| 06 | Australian Capital Territory | ~20K | 0.99× | |
| 07 | New South Wales | ~400K | 0.98× | |
| 08 | Northern Territory | ~7K | 0.75× |
The strongest cross-interests of the Ed Sheeran audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Benson Boone | Music & Radio | 3.01× | ||
| 02 | Sabrina Carpenter | Music & Radio | 2.50× | ||
| 03 | Billie Eilish | Music & Radio | 2.48× | ||
| 04 | Europe | Music & Radio | 2.35× | ||
| 05 | Olivia Dean | Music & Radio | 2.25× | ||
| 06 | Jacob Elordi | Movies & TV | 2.19× | ||
| 07 | Millie Bobby Brown | Movies & TV | 2.13× | ||
| 08 | Stranger Things | Movies & TV | 2.05× | ||
| 09 | Jenna Ortega | Movies & TV | 1.94× | ||
| 10 | guardin | Music & Radio | 1.91× | ||
| 11 | Livemusic | Music & Radio | 1.84× | ||
| 12 | Princess Polly | Fashion & Accessoires | 1.79× | ||
| 13 | Taylor Swift | Music & Radio | 1.74× | ||
| 14 | Google Flights | Travel & Leisure | 1.71× | ||
| 15 | Sportsgirl | Fashion & Accessoires | 1.67× | ||
| 16 | Broadway theatre | Travel & Leisure | 1.66× | ||
| 17 | 1990s in fashion | Fashion & Accessoires | 1.64× | ||
| 18 | Ticketek | Travel & Leisure | 1.61× | ||
| 19 | Cotton On | Fashion & Accessoires | 1.57× | ||
| 20 | Hollywood | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.17× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.84× |
Ed Sheeran has an estimated audience of 992,361 people in Australia, concentrated in New South Wales and Victoria.
68.7% of Ed Sheeran fans are female, 31.3% are male, with an average age of 35.9 years.
Ed Sheeran fans show strongest brand affinity for Cotton On (1.57×), Ticketek (1.61×), and guardin (1.91×) over the country average.
Ed Sheeran fans in Australia are most concentrated in New South Wales (reach ~400K), Victoria (reach ~300K), and Queensland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ed Sheeran itself, the audience over-indexes on Ticketek (1.61×), guardin (1.91×), Livemusic (1.84×), and Stranger Things (2.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Ed Sheeran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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