Ed Sheeran Audience in Germany
Ed Sheeran has an estimated audience of 2,274,653 people in Germany. 57.9% are female, 42.1% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indie music scene, Harry Potter, TikTok, Millie Bobby Brown, Movies.
The average Ed Sheeran fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indie music scene, Harry Potter, TikTok, with strongest over-indexing on Indie music scene (28× the country average). Demographically, the Ed Sheeran audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Ed Sheeran fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 31.4 |
| Estimated audience size | 2,274,653 |
Audience persona
The typical Ed Sheeran fan in Germany is more female, around 31.4 years old, with strong Sustainability tendencies and a notable affinity for Indie music scene.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 521,428 | 1.05× |
| Bayern | 440,047 | 1.2× |
| Baden-Württemberg | 360,930 | 1.16× |
| Niedersachsen | 240,671 | 1.09× |
| Hessen | 170,718 | 0.98× |
| Sachsen | 139,724 | 1.25× |
| Rheinland-Pfalz | 107,573 | 0.94× |
| Berlin | 94,328 | 0.93× |
| Schleswig-Holstein | 90,408 | 1.11× |
| Hamburg | 61,698 | 1.2× |
| Brandenburg | 58,390 | 0.83× |
| Thüringen | 53,073 | 0.92× |
| Sachsen-Anhalt | 48,272 | 0.82× |
| Mecklenburg-Vorpommern | 37,110 | 0.85× |
| Saarland | 22,482 | 0.8× |
| Bremen | 16,707 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indie music scene | 28× | Music & Radio |
| Harry Potter | 2.07× | Movies & TV |
| TikTok | 1.85× | Internet & Social Media |
| Millie Bobby Brown | 4.36× | Movies & TV |
| Movies | 1.64× | Movies & TV |
| Sports | 1.54× | Sports |
| Online shopping | 1.66× | Shopping |
| Beauty | 1.62× | Beauty & Wellness |
| YouTube Music | 3.8× | Internet & Social Media |
| Euphoria | 1.96× | Movies & TV |
| Ronan Keating | 8.34× | Music & Radio |
| Instrumental | 3.86× | Music & Radio |
| Gil Ofarim | 2.78× | Music & Radio |
| Taylor Swift | 2.67× | Music & Radio |
| Roland Kaiser | 2.16× | Music & Radio |
| Wincent Weiss | 3.37× | Music & Radio |
| Barbie | 1.66× | Movies & TV |
| Stranger Things | 1.91× | Movies & TV |
| Boulanger | 7.6× | Shopping |
| Calum Scott | 6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.37 |
| Extroversion | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.22 |
| Creativity | OPEN | 1.18 |
| Urban Lifestyle | OPEN | 1.13 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 9.2% |
| Germany | 9.1% |
See Ed Sheeran audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Ed Sheeran have in Germany?
Ed Sheeran has an estimated audience of 2,274,653 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ed Sheeran fans?
57.9% of Ed Sheeran fans are female, 42.1% are male, with an average age of 31.4 years.
Which brands do Ed Sheeran fans like most?
Ed Sheeran fans show strongest brand affinity for Indie music scene (28×), Harry Potter (2.07×), and TikTok (1.85×) over the country average.
Where do Ed Sheeran fans live in Germany?
Ed Sheeran fans in Germany are most concentrated in Nordrhein-Westfalen (reach 521,428), Bayern (reach 440,047), and Baden-Württemberg (reach 360,930). These three regions account for the largest share of the active audience.
What other brands do Ed Sheeran fans also like?
Beyond Ed Sheeran itself, the audience over-indexes on Harry Potter (2.07×), TikTok (1.85×), Millie Bobby Brown (4.36×), and Movies (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ed Sheeran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.