Rascasse Audience Intelligence

Ed Sheeran Audience in Germany

A data profile of the people who buy, follow and care about Ed Sheeran in Germany — modelled from more than twelve digital signal sources. Ed Sheeran has an estimated audience of 2,088,780 people in Germany.

#29among Pop in Germany#260among Person in Germany#265in Music & Radio

The average Ed Sheeran fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indie music scene, Harry Potter, Millie Bobby Brown, with strongest over-indexing on Indie music scene (28× the country average).

Demographically, the Ed Sheeran audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ed Sheeran fan in Germany is more female, around 31.4 years old, with strong Mindfulness tendencies and a notable affinity for Indie music scene.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ed Sheeran profile in Germany.

Audience size
2.1M
in Germany
Gender
57.9%♀
42.1% male
Age
31.4
average years
Country rank
#3204
Person in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ed Sheeran fans

57.9% are female, 42.1% are male, average age 31.4.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Ed Sheeran audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age31.4
Estimated audience size2,088,780
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Ed Sheeran audience in Germany
Age bracketShare%
16-1945%
20-2919%
30-3913%
40-4913%
50+10%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Ed Sheeran audience comes from Germany.

Worldwide audience distribution share by country for Ed Sheeran
CountryShare
United States21.6%
United Kingdom9.0%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ed Sheeran audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ed Sheeran fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~70K1.37×
02Sachsen~100K1.20×
03Schleswig-Holstein~100K1.16×
04Nordrhein-Westfalen~500K1.10×
05Bayern~400K1.10×
06Baden-Württemberg~300K1.07×
07Niedersachsen~200K1.06×
08Rheinland-Pfalz~100K0.95×
09Thüringen~50K0.94×
10Hessen~200K0.93×
11Mecklenburg-Vorpommern~40K0.90×
12Brandenburg~60K0.89×
13Sachsen-Anhalt~50K0.87×
14Bremen~20K0.86×
15Berlin~90K0.85×
16Saarland~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Ed Sheeran, Germany
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ed Sheeran audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ed Sheeran audience
#·InterestCategoryAffinity×
01Indie music sceneMusic & Radio28.00×
02Ronan KeatingMusic & Radio8.34×
03Calum ScottMusic & Radio6.00×
04Millie Bobby BrownMovies & TV4.36×
05InstrumentalMusic & Radio3.86×
06YouTube MusicInternet & Social Media3.80×
07Wincent WeissMusic & Radio3.37×
08Sarah ConnorMusic & Radio2.83×
09Gil OfarimMusic & Radio2.78×
10Taylor SwiftMusic & Radio2.67×
11Roland KaiserMusic & Radio2.16×
12Harry PotterMovies & TV2.07×
13HugendubelShopping1.99×
14Stranger ThingsMovies & TV1.91×
15TikTokInternet & Social Media1.85×
16Online shoppingShopping1.66×
17MoviesMovies & TV1.64×
18BeautyBeauty & Wellness1.62×
19SportsSports1.54×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ed Sheeran audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ed Sheeran audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.49×
ExtroversionTHRILL1.37×
Community OrientationOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ed Sheeran audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
Quality AwarenessPREMIUM0.68×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ed Sheeran have in Germany?

Ed Sheeran has an estimated audience of 2,088,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ed Sheeran fans?

57.9% of Ed Sheeran fans are female, 42.1% are male, with an average age of 31.4 years.

03

Which brands do Ed Sheeran fans like most?

Ed Sheeran fans show strongest brand affinity for Indie music scene (28×), Harry Potter (2.07×), and Millie Bobby Brown (4.36×) over the country average.

04

Where do Ed Sheeran fans live in Germany?

Ed Sheeran fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Ed Sheeran fans also like?

Beyond Ed Sheeran itself, the audience over-indexes on Harry Potter (2.07×), Millie Bobby Brown (4.36×), TikTok (1.85×), and Movies (1.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Ed Sheeran audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ed Sheeran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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