Stranger Things Audience in Germany
Stranger Things has an estimated audience of 9,203,673 people in Germany. 52.7% are female, 47.3% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Loincloth, Dog breed, Kouign-amann, WonderJeans, Personalised Gifts.
The average Stranger Things fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Loincloth, Dog breed, Kouign-amann, with strongest over-indexing on Loincloth (7.12× the country average). Demographically, the Stranger Things audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Stranger Things fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 32.2 |
| Estimated audience size | 9,203,673 |
Audience persona
The typical Stranger Things fan in Germany is balanced, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,385,970 | 1.18× |
| Bayern | 1,367,763 | 0.92× |
| Niedersachsen | 1,015,398 | 1.14× |
| Hessen | 748,393 | 1.07× |
| Baden-Württemberg | 647,181 | 0.52× |
| Rheinland-Pfalz | 478,191 | 1.04× |
| Sachsen | 473,620 | 1.05× |
| Berlin | 421,784 | 1.02× |
| Schleswig-Holstein | 359,168 | 1.09× |
| Brandenburg | 287,128 | 1.01× |
| Sachsen-Anhalt | 244,202 | 1.02× |
| Thüringen | 227,928 | 0.97× |
| Hamburg | 206,981 | 1× |
| Mecklenburg-Vorpommern | 166,877 | 0.95× |
| Saarland | 118,787 | 1.05× |
| Bremen | 76,876 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 7.12× | Fashion & Accessoires |
| Dog breed | 2.11× | Pets & Animals |
| Kouign-amann | 14.4× | Food & Beverages |
| WonderJeans | 17.26× | Fashion & Accessoires |
| Personalised Gifts | 2.42× | Home & Garden |
| Combat sport | 1.74× | Sports |
| Progressive rock | 1.67× | Music & Radio |
| Chromebook | 6.93× | Technology & Electronics |
| Goop | 7.34× | Internet & Social Media |
| Google Home | 5.43× | Technology & Electronics |
| Mustard seed | 8.84× | Food & Beverages |
| Commercial mortgage | 1.7× | Business & Career |
| Handmade Gifts | 1.69× | Kids & Family |
| Timo Hildebrand | 6.74× | Sports |
| Liberace | 4.16× | Music & Radio |
| Scratching post | 3.9× | Pets & Animals |
| KLIX (AM) | 1.52× | Music & Radio |
| Mülheim | 2.02× | Travel & Leisure |
| Bank account | 1.67× | Business & Career |
| Carrie (novel) | 3.2× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.59 |
| LGBTQ+ Identity | OPEN | 1.49 |
| Sustainability | BALANCE | 1.41 |
| Travelling | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.23 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.6% |
| India | 8.4% |
See Stranger Things audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Stranger Things have in Germany?
Stranger Things has an estimated audience of 9,203,673 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stranger Things fans?
52.7% of Stranger Things fans are female, 47.3% are male, with an average age of 32.2 years.
Which brands do Stranger Things fans like most?
Stranger Things fans show strongest brand affinity for Loincloth (7.12×), Dog breed (2.11×), and Kouign-amann (14.4×) over the country average.
Where do Stranger Things fans live in Germany?
Stranger Things fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,385,970), Bayern (reach 1,367,763), and Niedersachsen (reach 1,015,398). These three regions account for the largest share of the active audience.
What other brands do Stranger Things fans also like?
Beyond Stranger Things itself, the audience over-indexes on Dog breed (2.11×), Kouign-amann (14.4×), WonderJeans (17.26×), and Personalised Gifts (2.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.