Rascasse Audience Intelligence

Stranger Things Audience in Germany

A data profile of the people who buy, follow and care about Stranger Things in Germany — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 9,494,341 people in Germany.

#1among TV series in Germany#6among Movie / TV Show / Series in Germany#17in Movies & TV

The average Stranger Things fan in Germany is 32.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Game of Thrones, Superman, True Detective, with strongest over-indexing on Game of Thrones (2.14× the country average).

Demographically, the Stranger Things audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stranger Things fan in Germany is balanced, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for Game of Thrones.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stranger Things profile in Germany.

Audience size
9.5M
in Germany
Gender
52.7%♀
47.3% male
Age
32.2
average years
Country rank
#364
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stranger Things viewers

52.7% are female, 47.3% are male, average age 32.2.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Stranger Things audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age32.2
Estimated audience size9,494,341
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Stranger Things audience in Germany
Age bracketShare%
16-1938%
20-2921%
30-3919%
40-4915%
50+7%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Stranger Things audience comes from Germany.

Worldwide audience distribution share by country for Stranger Things
CountryShare
United States22.9%
Brazil10.6%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stranger Things audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stranger Things fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M1.13×
02Thüringen~300K1.12×
03Saarland~100K1.11×
04Sachsen-Anhalt~300K1.10×
05Brandenburg~300K1.09×
06Sachsen~500K1.05×
07Niedersachsen~900K1.04×
08Mecklenburg-Vorpommern~200K1.04×
09Rheinland-Pfalz~500K1.00×
10Schleswig-Holstein~300K1.00×
11Berlin~400K0.95×
12Bremen~70K0.94×
13Hessen~600K0.91×
14Hamburg~200K0.89×
15Bayern~1.5M0.88×
16Baden-Württemberg~1M0.81×
Fig. 06

Affinity by region

Affinity by region — Stranger Things, Germany
0.81×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stranger Things audience
#·InterestCategoryAffinity×
01Mortgage calculatorHome & Garden3.00×
02The Vampire DiariesMovies & TV2.65×
03True DetectiveMovies & TV2.62×
04Jurassic WorldMovies & TV2.52×
05The Big Bang TheoryMovies & TV2.48×
06Charlize TheronMovies & TV2.44×
07Vikings (TV series)Movies & TV2.42×
08Peaky Blinders (TV series)Movies & TV2.39×
09Dexter (TV series)Movies & TV2.39×
10Angelina JolieMovies & TV2.26×
11Emily BluntMovies & TV2.24×
12BeetlejuiceMovies & TV2.19×
13Game of ThronesMovies & TV2.14×
14Mission: ImpossibleMovies & TV2.05×
15SupermanMovies & TV1.87×
16DuneMovies & TV1.81×
17Renewable energyBusiness & Career1.56×
18One PieceMovies & TV1.55×
19Hamburger SVSports1.53×
20Sustainable energyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stranger Things audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stranger Things audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
PatriotismCONSERVATISM1.18×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stranger Things audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.78×
CreativityOPEN0.89×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stranger Things have in Germany?

Stranger Things has an estimated audience of 9,494,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stranger Things viewers?

52.7% of Stranger Things fans are female, 47.3% are male, with an average age of 32.2 years.

03

Which brands do Stranger Things fans like most?

Stranger Things fans show strongest brand affinity for Game of Thrones (2.14×), Superman (1.87×), and True Detective (2.62×) over the country average.

04

Where do Stranger Things fans live in Germany?

Stranger Things fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Stranger Things fans also like?

Beyond Stranger Things itself, the audience over-indexes on Superman (1.87×), True Detective (2.62×), Mortgage calculator (3×), and The Big Bang Theory (2.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Stranger Things audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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