Stranger Things Audience in Mexico
Stranger Things has an estimated audience of 5,898,289 people in Mexico. 49.8% are female, 50.2% are male, average age 29.7. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Millie Bobby Brown, Robert De Niro, BTS, Al Pacino, Winona Ryder.
The average Stranger Things fan in Mexico is 29.7 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Millie Bobby Brown, Robert De Niro, BTS, with strongest over-indexing on Millie Bobby Brown (3.38× the country average). Demographically, the Stranger Things audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Stranger Things viewers
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 29.7 |
| Estimated audience size | 5,898,289 |
Audience persona
The typical Stranger Things fan in Mexico is balanced, around 29.7 years old, with strong Spirituality tendencies and a notable affinity for Millie Bobby Brown.
Stranger Things fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~1M | 1.36× |
| State of Mexico | ~1M | 1.19× |
| Jalisco | ~500K | 1.19× |
| Nuevo Leon | ~400K | 1.22× |
| Veracruz (state) | ~400K | 1.11× |
| Puebla | ~300K | 1.09× |
| Guanajuato | ~300K | 1.18× |
| Baja California | ~300K | 1.25× |
| Chihuahua | ~300K | 1.31× |
| Michoacan de Ocampo | ~200K | 1.02× |
| Coahuila de Zaragoza | ~200K | 1.06× |
| Chiapas | ~200K | 0.93× |
| Hidalgo | ~100K | 0.99× |
| Yucatan | ~100K | 1.08× |
| Guerrero | ~100K | 0.82× |
| Oaxaca | ~100K | 0.73× |
| Sinaloa | ~100K | 0.75× |
| Morelos | ~100K | 1.03× |
| Durango | ~80K | 0.96× |
| Aguascalientes | ~80K | 1.01× |
| Zacatecas | ~60K | 0.86× |
| Tlaxcala | ~50K | 0.79× |
| Nayarit | ~50K | 0.82× |
| Baja California Sur | ~40K | 0.79× |
| Campeche | ~40K | 0.83× |
| Colima | ~30K | 0.74× |
Top brand affinities of Stranger Things fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 3.38× | Movies & TV |
| Robert De Niro | 4.6× | Movies & TV |
| BTS | 2.51× | Music & Radio |
| Al Pacino | 4.5× | Movies & TV |
| Winona Ryder | 4.16× | Movies & TV |
| The 100 (TV series) | 4.09× | Movies & TV |
| James Marsden | 5.62× | Movies & TV |
| Peaky Blinders (TV series) | 3.37× | Movies & TV |
| Black Mirror (TV series) | 4.19× | Movies & TV |
| Alexander Skarsgård | 4.83× | Movies & TV |
| Wattpad | 2.05× | Internet & Social Media |
| Harry Potter | 1.92× | Movies & TV |
| David Harbour | 3.69× | Movies & TV |
| Oscar Isaac | 3.14× | Movies & TV |
| Jake Gyllenhaal | 3.39× | Movies & TV |
| Sabrina Carpenter | 1.74× | Music & Radio |
| Breaking Bad | 2.22× | Movies & TV |
| Smallville | 3.31× | Movies & TV |
| Roblox | 1.56× | Games |
| Gwendoline Christie | 5.13× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.16 |
| Early Adopter Mentality | POWER | 1.16 |
| Individualism | JOY | 1.13 |
| Pet Ownership | JOY | 1.09 |
| Extroversion | THRILL | 1.09 |
| Mindfulness | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 10.5% |
| India | 9.0% |
See Stranger Things audiences in other countries
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Frequently asked questions
How many fans does Stranger Things have in Mexico?
Stranger Things has an estimated audience of 5,898,289 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Stranger Things viewers?
49.8% of Stranger Things fans are female, 50.2% are male, with an average age of 29.7 years.
Which brands do Stranger Things fans like most?
Stranger Things fans show strongest brand affinity for Millie Bobby Brown (3.38×), Robert De Niro (4.6×), and BTS (2.51×) over the country average.
Where do Stranger Things fans live in Mexico?
Stranger Things fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Stranger Things fans also like?
Beyond Stranger Things itself, the audience over-indexes on Robert De Niro (4.6×), BTS (2.51×), Al Pacino (4.5×), and Winona Ryder (4.16×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.