A data profile of the people who buy, follow and care about Stranger Things in Mexico — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 6,015,940 people in Mexico.
The average Stranger Things fan in Mexico is 29.7 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Millie Bobby Brown, Robert De Niro, Al Pacino, with strongest over-indexing on Millie Bobby Brown (3.38× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Stranger Things fan in Mexico is balanced, around 29.7 years old, with strong Spirituality tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Stranger Things profile in Mexico.
49.8% are female, 50.2% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 29.7 |
| Estimated audience size | 6,015,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Stranger Things audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Distrito Federal | ~1M | 1.36× | |
| 02 | Chihuahua | ~300K | 1.31× | |
| 03 | Baja California | ~300K | 1.25× | |
| 04 | Nuevo Leon | ~400K | 1.22× | |
| 05 | State of Mexico | ~1M | 1.19× | |
| 06 | Jalisco | ~500K | 1.19× | |
| 07 | Guanajuato | ~300K | 1.18× | |
| 08 | Veracruz (state) | ~400K | 1.11× | |
| 09 | Puebla | ~300K | 1.09× | |
| 10 | Yucatan | ~100K | 1.08× | |
| 11 | Coahuila de Zaragoza | ~200K | 1.06× | |
| 12 | Morelos | ~100K | 1.03× | |
| 13 | Michoacan de Ocampo | ~200K | 1.02× | |
| 14 | Aguascalientes | ~80K | 1.01× | |
| 15 | Hidalgo | ~100K | 0.99× | |
| 16 | Durango | ~80K | 0.96× | |
| 17 | Chiapas | ~200K | 0.93× | |
| 18 | Zacatecas | ~60K | 0.86× | |
| 19 | Campeche | ~40K | 0.83× | |
| 20 | Guerrero | ~100K | 0.82× | |
| 21 | Nayarit | ~50K | 0.82× | |
| 22 | Tlaxcala | ~50K | 0.79× | |
| 23 | Baja California Sur | ~40K | 0.79× | |
| 24 | Sinaloa | ~100K | 0.75× | |
| 25 | Colima | ~30K | 0.74× | |
| 26 | Oaxaca | ~100K | 0.73× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Marsden | Movies & TV | 5.62× | ||
| 02 | Gwendoline Christie | Movies & TV | 5.13× | ||
| 03 | Alexander Skarsgård | Movies & TV | 4.83× | ||
| 04 | Robert De Niro | Movies & TV | 4.60× | ||
| 05 | Al Pacino | Movies & TV | 4.50× | ||
| 06 | Black Mirror (TV series) | Movies & TV | 4.19× | ||
| 07 | Winona Ryder | Movies & TV | 4.16× | ||
| 08 | The 100 (TV series) | Movies & TV | 4.09× | ||
| 09 | David Harbour | Movies & TV | 3.69× | ||
| 10 | Jake Gyllenhaal | Movies & TV | 3.39× | ||
| 11 | Millie Bobby Brown | Movies & TV | 3.38× | ||
| 12 | Peaky Blinders (TV series) | Movies & TV | 3.37× | ||
| 13 | Smallville | Movies & TV | 3.31× | ||
| 14 | Oscar Isaac | Movies & TV | 3.14× | ||
| 15 | BTS | Music & Radio | 2.51× | ||
| 16 | Breaking Bad | Movies & TV | 2.22× | ||
| 17 | Wattpad | Internet & Social Media | 2.05× | ||
| 18 | Harry Potter | Movies & TV | 1.92× | ||
| 19 | Sabrina Carpenter | Music & Radio | 1.74× | ||
| 20 | Roblox | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.16× | |
| Early Adopter Mentality | POWER | 1.16× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.77× | |
| Indulgence | JOY | 0.83× |
Stranger Things has an estimated audience of 6,015,940 people in Mexico, concentrated in Distrito Federal and State of Mexico.
49.8% of Stranger Things fans are female, 50.2% are male, with an average age of 29.7 years.
Stranger Things fans show strongest brand affinity for Millie Bobby Brown (3.38×), Robert De Niro (4.6×), and Al Pacino (4.5×) over the country average.
Stranger Things fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Robert De Niro (4.6×), Al Pacino (4.5×), BTS (2.51×), and Winona Ryder (4.16×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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