Stranger Things Audience in Mexico
Stranger Things has an estimated audience of 5,898,289 people in Mexico. 49.8% are female, 50.2% are male, average age 29.7. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Millie Bobby Brown, Charli XCX, Wattpad, The Sims, Local food.
The average Stranger Things fan in Mexico is 29.7 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Millie Bobby Brown, Charli XCX, Wattpad, with strongest over-indexing on Millie Bobby Brown (26.96× the country average). Demographically, the Stranger Things audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Stranger Things fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 29.7 |
| Estimated audience size | 5,898,289 |
Audience persona
The typical Stranger Things fan in Mexico is balanced, around 29.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Millie Bobby Brown.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,054,270 | 1.36× |
| State of Mexico | 961,597 | 1.19× |
| Jalisco | 517,657 | 1.19× |
| Nuevo Leon | 430,551 | 1.22× |
| Veracruz (state) | 386,273 | 1.11× |
| Puebla | 341,013 | 1.09× |
| Guanajuato | 330,750 | 1.19× |
| Baja California | 305,790 | 1.25× |
| Chihuahua | 268,073 | 1.31× |
| Michoacan de Ocampo | 208,218 | 1.02× |
| Coahuila de Zaragoza | 187,908 | 1.06× |
| Chiapas | 164,019 | 0.93× |
| Hidalgo | 141,098 | 0.99× |
| Yucatan | 131,921 | 1.08× |
| Guerrero | 121,241 | 0.81× |
| Oaxaca | 117,709 | 0.72× |
| Sinaloa | 117,177 | 0.75× |
| Morelos | 105,321 | 1.03× |
| Durango | 78,483 | 0.96× |
| Aguascalientes | 75,316 | 1.01× |
| Zacatecas | 64,186 | 0.86× |
| Tlaxcala | 52,596 | 0.78× |
| Nayarit | 46,061 | 0.81× |
| Baja California Sur | 36,677 | 0.78× |
| Campeche | 36,661 | 0.82× |
| Colima | 26,975 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Millie Bobby Brown | 26.96× | Movies & TV |
| Charli XCX | 27.69× | Music & Radio |
| Wattpad | 5.57× | Internet & Social Media |
| The Sims | 16.48× | Games |
| Local food | 3.74× | Food & Beverages |
| Fan convention | 18.54× | Movies & TV |
| Black Mirror (TV series) | 7.48× | Movies & TV |
| Do it yourself (DIY) | 2.24× | Home & Garden |
| Puma | 2.2× | Fashion & Accessoires |
| MSN | 2.43× | News |
| Pedro Pascal | 2.72× | Movies & TV |
| Lip gloss | 5.23× | Beauty & Wellness |
| Christopher Nolan | 7.51× | Movies & TV |
| Simulation games | 3.49× | Games |
| Robert De Niro | 4.59× | Movies & TV |
| Al Pacino | 4.49× | Movies & TV |
| Robert Redford | 4.9× | Movies & TV |
| The Chainsmokers | 18.04× | Music & Radio |
| Skin care | 1.99× | Beauty & Wellness |
| Winona Ryder | 3.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.76 |
| Early Adopter Mentality | POWER | 1.65 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Family Orientation | CONSERVATISM | 1.6 |
| Design Affinity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| Brazil | 10.6% |
| India | 8.4% |
See Stranger Things audiences in other countries
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Frequently asked questions
How many fans does Stranger Things have in Mexico?
Stranger Things has an estimated audience of 5,898,289 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Stranger Things fans?
49.8% of Stranger Things fans are female, 50.2% are male, with an average age of 29.7 years.
Which brands do Stranger Things fans like most?
Stranger Things fans show strongest brand affinity for Millie Bobby Brown (26.96×), Charli XCX (27.69×), and Wattpad (5.57×) over the country average.
Where do Stranger Things fans live in Mexico?
Stranger Things fans in Mexico are most concentrated in Distrito Federal (reach 1,054,270), State of Mexico (reach 961,597), and Jalisco (reach 517,657). These three regions account for the largest share of the active audience.
What other brands do Stranger Things fans also like?
Beyond Stranger Things itself, the audience over-indexes on Charli XCX (27.69×), Wattpad (5.57×), The Sims (16.48×), and Local food (3.74×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.