A data profile of the people who buy, follow and care about Stranger Things in United Kingdom — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 8,092,573 people in United Kingdom.
The average Stranger Things fan in United Kingdom is 36.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Millie Bobby Brown, Superman, Arrow, with strongest over-indexing on Millie Bobby Brown (7.1× the country average).
Demographically, the Stranger Things audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Stranger Things fan in United Kingdom is balanced, around 36.8 years old, with strong Spirituality tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Stranger Things profile in United Kingdom.
49.8% are female, 50.2% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 36.8 |
| Estimated audience size | 8,092,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Stranger Things audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 10.6% |
| India | 8.2% |
Where the Stranger Things audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 1.39× | |
| 02 | West Midlands | ~500K | 1.35× | |
| 03 | Wales | ~600K | 1.33× | |
| 04 | Scotland | ~900K | 1.23× | |
| 05 | North East | ~400K | 1.21× | |
| 06 | Northern Ireland | ~300K | 1.20× | |
| 07 | East of England | ~800K | 1.07× | |
| 08 | South East | ~1M | 0.90× | |
| 09 | East Midlands | ~500K | 0.81× | |
| 10 | South West | ~500K | 0.79× | |
| 11 | North West | ~400K | 0.49× | |
| 12 | England | ~1.5M | 0.23× |
The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 7.10× | ||
| 02 | Elisabeth Moss | Movies & TV | 6.28× | ||
| 03 | Christina Ricci | Movies & TV | 5.94× | ||
| 04 | Dominic West | Movies & TV | 5.75× | ||
| 05 | James Marsden | Movies & TV | 5.58× | ||
| 06 | Winona Ryder | Movies & TV | 4.38× | ||
| 07 | David Harbour | Movies & TV | 4.27× | ||
| 08 | Charlie Hunnam | Movies & TV | 3.72× | ||
| 09 | Olivia Colman | Movies & TV | 3.69× | ||
| 10 | Arrow | Movies & TV | 3.55× | ||
| 11 | True Detective | Movies & TV | 2.43× | ||
| 12 | Game of Thrones | Movies & TV | 2.27× | ||
| 13 | Superman | Movies & TV | 2.13× | ||
| 14 | Fantasy film | Movies & TV | 2.11× | ||
| 15 | Horror movies | Movies & TV | 1.72× | ||
| 16 | Science fiction movies | Movies & TV | 1.65× | ||
| 17 | Harry Potter | Movies & TV | 1.61× | ||
| 18 | Religion | Business & Career | 1.54× | ||
| 19 | TikTok | Internet & Social Media | 1.53× | ||
| 20 | BBC | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.21× | |
| Social Media Usage | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.89× |
Stranger Things has an estimated audience of 8,092,573 people in United Kingdom, concentrated in England and South East.
49.8% of Stranger Things fans are female, 50.2% are male, with an average age of 36.8 years.
Stranger Things fans show strongest brand affinity for Millie Bobby Brown (7.1×), Superman (2.13×), and Arrow (3.55×) over the country average.
Stranger Things fans in United Kingdom are most concentrated in England (reach ~1.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Stranger Things itself, the audience over-indexes on Superman (2.13×), Arrow (3.55×), David Harbour (4.27×), and Harry Potter (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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