A data profile of the people who buy, follow and care about Science fiction movies in United Kingdom — modelled from more than twelve digital signal sources. Science fiction movies has an estimated audience of 11,108,219 people in United Kingdom.
The average Science fiction movies fan in United Kingdom is 40.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Superman, Harry Potter, Dune, with strongest over-indexing on Superman (2.57× the country average).
Demographically, the Science fiction movies audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Science fiction movies fan in United Kingdom is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Science fiction movies profile in United Kingdom.
48.5% are female, 51.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 40.3 |
| Estimated audience size | 11,108,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Science fiction movies audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.4% |
| Japan | 5.4% |
| China | 5.3% |
Where the Science fiction movies audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.25× | |
| 02 | Northern Ireland | ~400K | 1.23× | |
| 03 | Wales | ~800K | 1.22× | |
| 04 | West Midlands | ~500K | 1.15× | |
| 05 | Yorkshire and the Humber | ~1M | 1.14× | |
| 06 | East of England | ~1M | 1.11× | |
| 07 | North East | ~500K | 1.06× | |
| 08 | South East | ~1.5M | 0.99× | |
| 09 | South West | ~900K | 0.95× | |
| 10 | East Midlands | ~700K | 0.95× | |
| 11 | North West | ~1M | 0.81× | |
| 12 | England | ~2M | 0.22× |
The strongest cross-interests of the Science fiction movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman | Movies & TV | 2.57× | ||
| 02 | Dune | Movies & TV | 2.32× | ||
| 03 | Jenna Ortega | Movies & TV | 2.20× | ||
| 04 | Stranger Things | Movies & TV | 1.93× | ||
| 05 | True Detective | Movies & TV | 1.91× | ||
| 06 | Pokémon | Games | 1.85× | ||
| 07 | Fantasy movies | Movies & TV | 1.81× | ||
| 08 | Manga | Literature | 1.80× | ||
| 09 | Harry Potter | Movies & TV | 1.74× | ||
| 10 | Comics | Literature | 1.71× | ||
| 11 | Role-playing games | Games | 1.71× | ||
| 12 | CeX (company) | Technology & Electronics | 1.69× | ||
| 13 | Action movies | Movies & TV | 1.66× | ||
| 14 | Comic book | Literature | 1.66× | ||
| 15 | Anime movies | Movies & TV | 1.63× | ||
| 16 | A Knight of the Seven Kingdoms | Movies & TV | 1.63× | ||
| 17 | Animated movies | Movies & TV | 1.61× | ||
| 18 | Horror movies | Movies & TV | 1.56× | ||
| 19 | Game of Thrones | Movies & TV | 1.54× | ||
| 20 | Fantasy film | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.16× | |
| Social Media Usage | JOY | 1.11× | |
| Extroversion | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Career Orientation | POWER | 0.86× | |
| Quality Awareness | PREMIUM | 0.86× |
Science fiction movies has an estimated audience of 11,108,219 people in United Kingdom, concentrated in England and South East.
48.5% of Science fiction movies fans are female, 51.5% are male, with an average age of 40.3 years.
Science fiction movies fans show strongest brand affinity for Superman (2.57×), Harry Potter (1.74×), and Dune (2.32×) over the country average.
Science fiction movies fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Science fiction movies itself, the audience over-indexes on Harry Potter (1.74×), Dune (2.32×), Action movies (1.66×), and Stranger Things (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Science fiction movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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